WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
WHITE PAPER:
The power of an information availability solution lies in its ability to transform any nonproductive, non-profitable downtime into the optimum level of value-producing business uptime.
WHITE PAPER:
This white paper examines the challenges and risks associated with SAP Upgrades and analyze how a SAP Upgrade Assessment could be used as a risk mitigation tool.
WHITE PAPER:
This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
WHITE PAPER:
The growing bifurcation of the marketplace between the two extremes of product commodity and customer needs-based solutions will make rapid losers and winners across different industries.
WHITE PAPER:
Previously, putting up with the gap between CRM and OSS worlds has been a viable - though not
optimal - strategy for most operators. But now that the telecommunications industry is undergoing the "communications and content over IP" transformation, service providers are starting to redesign their business models and to rethink the infrastructure.
