Business of Information Technology  >   Business Processes  >   Marketing  >  

Advertisements

RSS Feed   
Advertisements Reports
 
Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE: In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

TechTarget

Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions
sponsored by TechTarget
RESOURCE: Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Process Automation and Content Integration: Orion Registrar Case Study
sponsored by K2
CASE STUDY: In this case study, find out how Orion Registrar adopted a modern BPM platform in conjunction with SharePoint so that they could streamline auditing and certification processes, simplify reporting, increase compliance, and more.
Posted: 12 Mar 2018 | Published: 31 Dec 2017

K2

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

The Marketing Analytics Evolution
sponsored by Tableau Software
WHITE PAPER: According to a 2017 CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next 3 years. In this white paper you will discover 4 types of data maturity level. Read the criteria for each to locate where your marketing capabilities lie and learn where to go from there.
Posted: 17 Oct 2018 | Published: 17 Oct 2018

Tableau Software

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

What Marketers Need to Know about Digital Transformation
sponsored by SAS
WEBCAST: In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
Posted: 27 Aug 2018 | Premiered: Aug 27, 2018

SAS

How Telethon Kids Institute Solved Their Business Transformation Challenges
sponsored by Signavio
WHITE PAPER: A unified viewpoint into your business's complex processes can be invaluable for increasing communication and efficiency. Learn how one medical research institute harnessed such a solution, allowing them to focus more resources on the research that matters to them most.
Posted: 30 Apr 2018 | Published: 30 Apr 2018

Signavio
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement