Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER:
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008
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RPA – The Power of Automation
sponsored by UiPath
WHITE PAPER:
Robotic Process Automation (RPA) is an increasingly common business optimization strategy that allows companies to automate basic, menial processes like data entry. When properly implemented, RPA sees results that increase efficiency, decrease costs, and improve productivity. Read on to learn how you can improve your business with RPA.
Posted: 31 Mar 2020 | Published: 31 Mar 2020
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Best Practices for Encouraging Shopper Donations
sponsored by SFG
WHITE PAPER:
Retailers find many ways to give or contribute to charitable organizations—by making substantial corporate gifts, donating proceeds or hosting events. But what about shoppers? Download this white paper to explore best practices for enabling—and encouraging—shopper donations
Posted: 28 Apr 2020 | Published: 28 Apr 2020
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Market Intelligence Report; NVMe Storage for Marketers
sponsored by TechTarget
WHITE PAPER:
In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.
Posted: 09 Apr 2019 | Published: 09 Apr 2019
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The Ultimate Guide to Marketing AI
sponsored by Dataiku
WHITE PAPER:
To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.
Posted: 19 Jun 2020 | Published: 19 Jun 2020
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020
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Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER:
In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014
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Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER:
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013
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Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER:
In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012
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Red Hat JBoss BPM Suite 6 Compared to Pegasystems Pega 7 BPM
sponsored by Red Hat
WHITE PAPER:
Performing comparisons between leading BPM systems could take ages to perform on your own -- fortunately, this competitive brief does some of the work for you. Take a look at how Red Hat JBoss BPM suite compares to Pegasystems, Inc.'s Pega 7 BPM in terms of the five essential criteria for choosing a BPM system
Posted: 15 May 2014 | Published: 30 Apr 2014
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