Comarketing White Papers

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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019

TechTarget

Keys to Microsoft Application Acceleration: Advances in Delivery Systems
sponsored by Citrix
WHITE PAPER: Read this paper to learn how you can ensure significantly faster access to the Microsoft applications your users depend on. Download this complimentary guide to discover how an integrated advanced delivery solution can help you.
Posted: 19 Sep 2008 | Published: 18 Sep 2008

Citrix

Best Practices in Creating a Strategic Finance Function
sponsored by SAP America, Inc.
WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP America, Inc.

IBM WebSphere Message Broker, Version 6.1 with IBM WebSphere Adapters: Communicating with Enterprise Information Systems
sponsored by IBM
WHITE PAPER: This white paper reveals how WebSphere® adapter nodes within IBM® WebSphere Message Broker V6.1 speed and simplify the tasks of creating integrated processes, resulting in greater productivity and lower cost.
Posted: 12 Feb 2009 | Published: 11 Feb 2009

IBM

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009

IBM

The Enterprise of the Future: Implications for the CIO
sponsored by IBM
WHITE PAPER: The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents".
Posted: 11 Feb 2009 | Published: 10 Feb 2009

IBM

Inventory Optimization Can Increase Your Profitability
sponsored by IBS, International Business Systems
WHITE PAPER: The core objective of a good inventory management system is to provide the best possible customer service within the restraint of the lowest practical inventory costs.
Posted: 03 Apr 2008 | Published: 01 Oct 2007

IBS, International Business Systems

Leverage ERP for Sales & Operations Planning
sponsored by IFS
WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
Posted: 12 Jan 2009 | Published: 12 Jan 2009

IFS

Taking On-Demand CRM Integration to the Next Level
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
Posted: 08 Nov 2007 | Published: 01 Sep 2007

Oracle Corporation