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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
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This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
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In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success.
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The growing popularity of technology trends such as mobile computing, social media, the cloud, and others calls for a new generation of adaptable, flexible applications. Check out this white paper to learn how "smart process applications" can provide the benefits of traditional packaged applications, but with added collaborative abilities.
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In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
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Managing complexity, both internal and external, is by far the highest priority in organizations of all sizes and industries. This informative paper introduces a tool that will empower you to not only navigate through, but capitalize on the complexity in which your business operates. Read on to learn more about a cloud-based business process tool.
