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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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Read this paper to learn how you can ensure significantly faster access to the Microsoft applications your users depend on. Download this complimentary guide to discover how an integrated advanced delivery solution can help you.
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the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
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This white paper reveals how WebSphere® adapter nodes within IBM® WebSphere Message Broker V6.1 speed and simplify the tasks of creating integrated processes, resulting in greater productivity and lower cost.
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The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
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The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents".
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The core objective of a good inventory management system is to provide the best possible customer service within the restraint of the lowest practical inventory costs.
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Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
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This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.