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Computer Weekly – 19 March 2019: How IT leaders should work with marketing sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now. Posted: 08 Feb 2021 \| Published: 15 Mar 2019 TOPICS: Artificial Intelligence \| Computer Industry \| Computer Industry Organizations \| CRM \| Data Analytics \| Data Governance \| Data Management \| Data Management Software \| Marketing \| Marketing Information Systems

AI: Beyond the hype sponsored by TechTarget ComputerWeekly.com EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here? Posted: 08 Feb 2021 \| Published: 06 Nov 2017 TOPICS: Artificial Intelligence \| Autonomic Computing \| Autonomous Systems \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Processes \| Business Systems

A Computer Weekly buyer's guide to Automating business processes sponsored by TechTarget ComputerWeekly.com EGUIDE: Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally. Posted: 08 Feb 2021 \| Published: 07 Dec 2020 TOPICS: Artificial Intelligence \| Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Process Modeling \| Business Process Outsourcing \| Business Process Reengineering \| Business Processes \| IT Management

Moving From Leads to Buying Groups in One Easy Step sponsored by Informa TechTarget WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups. Posted: 08 Feb 2021 \| Published: 06 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Light at the End of the Funnel sponsored by Informa TechTarget EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Marketing analytics, big data and ethics sponsored by TechTarget ComputerWeekly.com EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR. Posted: 08 Feb 2021 \| Published: 03 Apr 2018 TOPICS: Data Analytics \| Data Governance \| Data Management \| Data Quality \| Marketing \| Privacy Rights

Digital Transformation: Part I sponsored by TechTarget ComputerWeekly.com PRESENTATION: In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change. Posted: 08 Feb 2021 \| Published: 17 Mar 2016 TOPICS: Business Development \| Business Environment \| Business IT Alignment \| Business Models \| Business of Information Technology \| CIOs \| Collaboration \| Leadership \| Telecommunications Industry \| Workforce Planning

The New Face of IT Service Management: Aligning Business, Development and Operations Teams for Strategic Advantage sponsored by IBM WHITE PAPER: This research shows that a lack of trust in IT's ability to deliver business value is one of the biggest hurdles that enterprises face in bringing IT and business closer together. Posted: 13 Feb 2009 \| Published: 13 Feb 2009 TOPICS: Business Processes \| Change Management \| IT Service Management \| SOA

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance sponsored by Accenture WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance. Posted: 18 Feb 2009 \| Published: 18 Feb 2009 TOPICS: Business Process Management \| Business Processes \| Business Service Management \| Customer Service \| Globalization \| Interoperability

Evolution Vs. Revolution: Driving B2B Efficiencies Forward with People, Processes and Technology Tools sponsored by SEEBURGER WHITE PAPER: B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration. Posted: 27 Oct 2008 \| Published: 27 Oct 2008 TOPICS: B2B \| Best Practices \| Business Environment \| Business Processes \| ERP \| IT Infrastructure

Comarketing Reports