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eMarketing Reports
Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008


Why Wi-Fi Quality is so Important to the End-user
sponsored by Extreme Networks
WHITE PAPER: This exclusive whitepaper offers an in-depth look at Wi-Fi's history, and where it's headed in the future. Read on to learn more.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Extreme Networks

Retail’s Mobility Imperative: A Measured Approach to the Emerging Channel
sponsored by BlackBerry
ANALYST REPORT: This study examines what's driving retailers' mobile strategies, where they're focusing their time and money, and how they plan to measure their performance. In addition, view results of an exclusive survey of more than 300 executives at top U.S. retailers. Continue reading to learn more!
Posted: 27 Jul 2010 | Published: 27 Jul 2010


Mobile Optimization – It’s Now or Never
sponsored by AT&T Corp
WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience.
Posted: 21 Sep 2011 | Published: 21 Sep 2011

AT&T Corp

Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


Elevations Credit Union Achieves Process Excellence with Cloud-Based BPM Tools
sponsored by IBM
CASE STUDY: In the following case study, learn how Elevations Credit Union improved the quality and the speed in which they served their members and, ultimately, how they became a process driven organization by leveraging cloud-based BPM technology.
Posted: 02 Nov 2015 | Published: 28 Jan 2015


Why Marketing Productivity Matters Just as Much as Sales Productivity
sponsored by Conversica
EGUIDE: In this e-guide, Alex Gorbansky, CEO of Docurated, argues that sales rep productivity tracking is overshadowing marketing productivity, to businesses' detriment. Next, Lisa Dennis, President of Knowledge Associates, tackles the topic of marketing and sales alignment.
Posted: 17 Jul 2015 | Published: 23 Jun 2015


Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015


Top Marketing Data Collaboration Challenges
sponsored by IntraLinks, Inc
WHITE PAPER: In this whtie paper, discover the 6 data security and control challenges that marketing departments face and how to reduce risk and loss.
Posted: 15 May 2015 | Published: 06 May 2015

IntraLinks, Inc

Beyond Nine to Five
sponsored by
BOOK: In this extract from his book, Ade McCormack offers guidance to enable you to move forward in your career with the minimum of anxiety as digital technology fundamentally changes the nature of work.
Posted: 17 Aug 2015 | Published: 17 Aug 2015
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