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eMarketingWhite Papers (View All Report Types)
 
Mobile Optimization – It’s Now or Never
sponsored by AT&T Corp
WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience.
Posted: 21 Sep 2011 | Published: 21 Sep 2011

AT&T Corp

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

Optimize Business Processes Faster with IBM Business Process Manager on Cloud
sponsored by IBM
WHITE PAPER: This exclusive whitepaper explores a cloud-based business process management solution.
Posted: 22 Oct 2014 | Published: 18 Jun 2014

IBM

Data-Driven Marketing Campaign Optimization
sponsored by SAS
WHITE PAPER: Find out how big data and analytics are helping CMOs transform marketing campaign decision-making to achieve even the highest business goals, and keep the customer experience running smoothly.
Posted: 25 Sep 2014 | Published: 04 Apr 2014

SAS

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Build and Run Business Applications
sponsored by K2
WHITE PAPER: It's no secret that an effective business process management (BPM) suite can help you improve process efficiency, cut costs, improve collaboration, and increase visibility. However, many companies don't want to deal with the cost, complexity, and delivery time of "big BPM." Fortunately, there's a better way.
Posted: 20 Mar 2014 | Published: 20 Mar 2014

K2

Configure or Customize?
sponsored by Workday
WHITE PAPER: In this paper, we examine the high cost of making and supporting customizations to client/server-based applications as well as the differences between configuration and customization.
Posted: 19 Mar 2014 | Published: 31 Dec 2012

Workday

IBM SWG Smarter Process Coriell Life Sciences Customer Reference MM
sponsored by IBM
WHITE PAPER: This video case study transcript explores how one organization improved with cloud-based business process management from IBM.
Posted: 22 Oct 2014 | Published: 22 Oct 2014

IBM

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

Big Data in Big Companies
sponsored by Red Hat
WHITE PAPER: Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0.
Posted: 17 Apr 2014 | Published: 21 Apr 2014

Red Hat
 
 
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