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eMarketing White Papers (View All Report Types)
Mobile Optimization – It’s Now or Never
sponsored by AT&T Corp
WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience.
Posted: 21 Sep 2011 | Published: 21 Sep 2011

AT&T Corp

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008


Why Wi-Fi Quality is so Important to the End-user
sponsored by Extreme Networks
WHITE PAPER: This exclusive whitepaper offers an in-depth look at Wi-Fi's history, and where it's headed in the future. Read on to learn more.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Extreme Networks

How to Build a Mobile App On Time and On Budget, From Design to Download
sponsored by Venice Consulting
WHITE PAPER: This helpful resource explains why you need an app at the center of your mobile strategy to create a direct marketing and engagement channel that can deliver real value to people and generate connection and loyalty.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

Venice Consulting

Sparking Agile Business Decisions Demystifying the Advantages of Business Rules
sponsored by Progress
WHITE PAPER: Read this white paper to learn how a Business Rules Management System automates business rules to enable business agility.
Posted: 09 Jul 2015 | Published: 09 Jul 2015


Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013


Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014


Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013


Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014


5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

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