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8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Forbes Article: Customer Service Is The New Marketing
sponsored by Oracle Corporation
RESOURCE: Read this Forbes article about how marketing decision makers are steering the customer service wheel for ideas on how you can drive customer engagement, and open up new sales pipelines.
Posted: 22 Jan 2016 | Published: 20 Aug 2015

Oracle Corporation

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

5 Ways to Improve Business Agility
sponsored by Mitel Networks Limited
WHITE PAPER: If your organizationĀ is to remain competitive, then the ability to anticipate change and adapt quickly is critical. With each new technology, the world gets smaller and communication becomes easier. Take advantage of emerging opportunities to give your business a competitive edge.
Posted: 11 Mar 2016 | Published: 31 Dec 2014

Mitel Networks Limited

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Social CRM guide: GNC analyzes social data for better marketing
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channelsĀ  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Marketing Automation Software Buying Considerations
sponsored by Act-On Software
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act-On Software

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq
 
 
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