Marketing Programs White Papers, Software Downloads, Definition and Webcasts

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Feb 10, 2012

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Marketing Programs

Marketing Programs Reports

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF sponsored by Oracle Corporation CASE STUDY: This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. Posted: 16 Dec 2010 \| Published: 16 Dec 2010 TOPICS: Business Process Automation \| Business Process Management \| CRM \| Customer Interaction Services \| Customer Service \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| SOA

Webcast: Connecting Customer Experience Management to Increased Revenue sponsored by Ektron, Inc. WEBCAST: Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. Posted: 09 Jan 2012 \| Premiered: 09 Jan 2012 TOPICS: Content Management \| Enterprise Content Management \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Web Content Management

Creating Business Value with Communication-Enabled CRM Processes sponsored by SAP America, Inc. WHITE PAPER: In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. Posted: 16 Sep 2008 \| Published: 16 Sep 2008 TOPICS: CRM \| Customer Service \| Email \| Marketing \| Mobile Device Management \| PDA \| Sales \| Spreadsheets

7 Hot Email Prospecting Tips sponsored by Citrix Online Go To Meeting WHITE PAPER: This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Direct Marketing \| Email \| Email Marketing \| Marketing \| Sales \| Sales Representatives

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel sponsored by Ektron, Inc. WHITE PAPER: Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. Posted: 06 Dec 2011 \| Published: 06 Dec 2011 TOPICS: Interactive Multimedia Development \| Marketing \| Mobile CRM \| Social Networking \| Web 2.0

Data Quality: A Survival Guide to Marketing sponsored by SAP America, Inc. WHITE PAPER: Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness. Posted: 05 Jan 2011 \| Published: 05 Jan 2011 TOPICS: Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Quality \| Marketing

Address all your CRM needs with one system sponsored by Infor CRM WHITE PAPER: Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. Posted: 19 Dec 2011 \| Published: 19 Dec 2011 TOPICS: CRM \| CRM Analytics Software \| CRM Software \| Customer Data Integration \| Customer Retention \| Customer Service \| Marketing \| Sales \| Sales and Marketing Software

How to Design and Deliver Effective Virtual Sales Presentations sponsored by Citrix Online Go To Meeting WHITE PAPER: This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Collaboration \| CRM Best Practices \| Customer Satisfaction \| Marketing \| Sales \| Sales Representatives

10 Ways Configure/Price/Quote (CPQ) Software Can SkyRocket Your Revenues sponsored by Steel Brick WHITE PAPER: This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue. Posted: 14 Dec 2011 \| Published: 14 Dec 2011 TOPICS: Marketing \| Price Quotes \| Sales \| Sales and Marketing Software

Oracle Business Intelligence Applications Overview sponsored by Oracle Corporation WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes. Posted: 22 Jan 2011 \| Published: 22 Jan 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| Contact Centers \| CRM \| CRM Software \| Marketing \| Oracle (Product) \| Sales and Marketing Software \| Supply Chain Management

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