Marketing Programs

BROCHURE: In this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now.

Posted: 07 Mar 2013 | Published: 07 Mar 2013

ANALYST REPORT: This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.

Posted: 17 May 2012 | Published: 02 Jan 2012

CASE STUDY: In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.

Posted: 19 Oct 2009 | Published: 19 Oct 2009

EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

Posted: 06 May 2011 | Published: 06 May 2011

WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more.

Posted: 16 Nov 2010 | Published: 16 Nov 2010

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.

Posted: 01 Oct 2010 | Published: 01 Sep 2008

EBOOK: This new e-book by Carmine Gallo, columnist for BusinessWeek.com, explores the 7 guiding principles of Steve Jobs' success and how you can use them to emerge from the recession stronger, more inspired and more innovative than ever.

Posted: 14 Jan 2011 | Published: 13 Jan 2011

TRIAL SOFTWARE: Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager.  40 users included (additional users available).

Posted: 09 Mar 2012 | Premiered: 09 Mar 2012