Marketing Programs

WHITE PAPER: View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance.

Posted: 04 Feb 2013 | Published: 04 Feb 2013

WHITE PAPER: Conflicting interests surrounding incentive compensation are causing corporate tension. This resource outlines how collaboration and the right technology tools can help alleviate this tension. Read on to learn more.

Posted: 14 Mar 2013 | Published: 31 Jan 2013

WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.

Posted: 04 Nov 2009 | Published: 02 Nov 2009

WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.

Posted: 19 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.

Posted: 17 Jun 2008 | Published: 01 Dec 2005

WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

Posted: 18 May 2012 | Published: 18 May 2012

WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.

Posted: 17 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

Posted: 29 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.

Posted: 06 May 2011 | Published: 06 May 2011