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Marketing Programs White Papers (View All Report Types)
 
Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Predictive Analytics for Sales and Marketing
sponsored by Information Builders
WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

Information Builders

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies

Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Nine Essentials of Online Opinion Monitoring
sponsored by Crimson Hexagon
WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.
Posted: 26 Sep 2011 | Published: 26 Sep 2011

Crimson Hexagon

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM
 
 
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