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Market StrategyReports
 
Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

New social business technology transforms marketing
sponsored by Jive Software
WHITE PAPER: Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Improve web content management with mobile marketing
sponsored by OpenText
ANALYST REPORT: This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.
Posted: 17 May 2012 | Published: 02 Jan 2012

OpenText

Increase Visitor Engagement While Reducing Form Abandonment
sponsored by Demandbase
CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
Posted: 11 Nov 2011 | Published: 11 Nov 2011

Demandbase
 
 
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