Business of Information Technology  >   Business Processes  >  

Market Strategy

RSS Feed    Add to Google    Add to My Yahoo!
Market Strategy Reports
Five customer experience management lessons learned from ‘Breaking Bad’
sponsored by SearchCRM
EGUIDE: Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.
Posted: 25 Nov 2013 | Published: 25 Nov 2013


ROI of Marketing Automation
sponsored by
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

The Complete Guide to Marketing Automation
sponsored by
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Enhance Customer Engagement and Innovation With the Cloud
sponsored by IBM
WHITE PAPER: Access this white paper to learn how marketers can improve their overall strategy by using the cloud to create relevant customer experiences and accelerate results.
Posted: 19 Jan 2015 | Published: 01 Sep 2014


Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Enterprise
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Enterprise

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014


Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014


Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Visit - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement