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Market StrategyReports
 
The ROI of Social CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: This analyst report from Nucleus Research shows that businesses can achieve a significant return on investment by adding social media to their CRM deployments
Posted: 07 Sep 2012 | Published: 05 Aug 2012

ComputerWeekly.com

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Unlock the 6 Secrets to Social Success
sponsored by Jive Software
WHITE PAPER: Uncover the top six secrets to social success and receive help implementing and/or adjusting your framework for the addition of social. Also view in-depth key actions you should take and questions you must answer to ensure your social strategy is a beneficial one.
Posted: 25 Jul 2013 | Published: 25 Jul 2013

Jive Software

A Solution to Ensure you Meet your Deadlines
sponsored by Nvidia
WHITE PAPER: This whitepaper details a solution to allow IT to keep your marketing team productive with the right tools and technologies.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Nvidia

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Improve web content management with mobile marketing
sponsored by OpenText
ANALYST REPORT: This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.
Posted: 17 May 2012 | Published: 02 Jan 2012

OpenText

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Journal of Management Excellence: Creating Value, Part II
sponsored by Oracle Corporation
JOURNAL ARTICLE: This collection of journal articles is focused on the concept of creating value and its importance as the key element for enterprise performance management (EPM).
Posted: 21 Mar 2011 | Published: 01 May 2009

Oracle Corporation

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp
 
 
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