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Market Strategy Reports
 
Forbes Article: Customer Service Is The New Marketing
sponsored by Oracle Corporation
RESOURCE: CX is shorthand for "customer experience." But why should you care about CX? Access this resource to discover how customer experience can become a major agent of change in any organization. Read on to learn how your organization can create exceptional customer experiences that can supplement your existing marketing strategies.
Posted: 22 Jan 2016 | Published: 20 Aug 2015

Oracle Corporation

Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Harnessing Business-Led IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: CIOs should treat business-led IT ("Shadow IT") as another, often better, way to achieve the core goals of Corporate IT, this report from CEB argues
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

Improving Multichannel Marketing with Optimization
sponsored by SAS
WHITE PAPER: In the following white paper, learn about the importance of effective multichannel marketing. Inside, uncover various barriers to marketing success and most importantly, learn about the seven steps you can take to optimize your marketing strategies. Access now and get started on the right path to more effective and profitable market tactics.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

SAS

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Social CRM guide: GNC analyzes social data for better marketing
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.
 
 
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