Market Strategy

WHITE PAPER: The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.

Posted: 15 Oct 2012 | Published: 01 Apr 2012

ANALYST REPORT: Analysts Rob Bamforth and Clive Longbottom offer a checklist for assessing suppliers for smart-self service projects.

Posted: 04 Mar 2013 | Published: 04 Mar 2013

WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles  of delivering an exceptional experience.

Posted: 13 Dec 2012 | Published: 13 Dec 2012

EBOOK: This new e-book by Carmine Gallo, columnist for BusinessWeek.com, explores the 7 guiding principles of Steve Jobs' success and how you can use them to emerge from the recession stronger, more inspired and more innovative than ever.

Posted: 14 Jan 2011 | Published: 13 Jan 2011

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

EBOOK: You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.

Posted: 05 Oct 2010 | Published: 05 Oct 2010

CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.

Posted: 11 Nov 2011 | Published: 11 Nov 2011

PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.

Posted: 01 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.

Posted: 01 Feb 2012 | Published: 27 Jan 2012