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Market StrategyWhite Papers (View All Report Types)
 
Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

Marketing Project Management Buyers Guide
sponsored by AtTask
WHITE PAPER: 25% of creative teams don't track projects at all and 50% of teams don't use project management software. This buyer's guide discusses essential considerations for choosing a marketing project management software.
Posted: 11 Aug 2014 | Published: 11 Aug 2014

AtTask

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Building Lift and Loyalty with Personalized Product Recommendations
sponsored by IBM
WHITE PAPER: Uncover the key characteristics that merchants need from a product recommendation engine, as well as tips to boost revenue and customer satisfaction.
Posted: 20 Oct 2014 | Published: 31 Jan 2014

IBM

Doing Business with Comstor
sponsored by Comstor
WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
Posted: 01 Feb 2012 | Published: 27 Jan 2012

Comstor

MSP’s Single Most Important Marketing Message
sponsored by GFI Software
WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.
Posted: 22 Dec 2010 | Published: 22 Dec 2010

GFI Software

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India
 
 
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