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Market StrategyWhite Papers (View All Report Types)
 
Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

Optimizing The E-Commerce Experience: Empower Business Users to Delight Customers
sponsored by IBM
WHITE PAPER: Find out how your organization can achieve a better return on marketing investments and develop more engaging digital interactions by empowering line-of-business (LoB) employees to manage digital store content.
Posted: 20 Oct 2014 | Published: 30 Apr 2014

IBM

Omni Channel Product Recommendations – Maximizing Impact & Customer Engagement
sponsored by IBM
WHITE PAPER: Ensure you know all the best practices for omni-channel recommendations.
Posted: 20 Oct 2014 | Published: 28 Feb 2014

IBM

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On
 
 
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