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Market Strategy White Papers (View All Report Types)
 
How to Get Deeper Insights into your Marketing Campaigns
sponsored by Looker
WHITE PAPER: How can you centralize your campaign data so everyone can see how everything is performing? Learn how you can avoid relying on disparate data sources – enabling you to get insights that help track important marketing KPIs, attribute marketing campaigns directly to revenue, and more.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Looker

Why Your Contact Center Needs Closer Integration With Marketing
sponsored by West UC
WHITE PAPER: Customer experience and engagement are the newest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

West UC

Mass Notification Systems Deliver Fast and Reliable Alerts
sponsored by Mitel Networks Limited
WHITE PAPER: Inside, learn how Mitel Mass Notification is an award-winning intelligent customer and employee notification solution that enables faster delivery and acknowledgment of vital information across a wide range of channels and devices to key stakeholders and targeted groups.
Posted: 10 Aug 2017 | Published: 10 Aug 2017

Mitel Networks Limited

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Nine Essentials of Online Opinion Monitoring
sponsored by Crimson Hexagon
WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.
Posted: 26 Sep 2011 | Published: 26 Sep 2011

Crimson Hexagon

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Tools of Today's Trade
sponsored by TechData - Samsung
WHITE PAPER: Access this white paper to learn how the tools of the modern workforce have evolved over the last 20 years, and find out what kind of tools your workforce needs right now, to enhance productivity.
Posted: 13 Sep 2017 | Published: 13 Sep 2017

TechData - Samsung

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

MSP’s Single Most Important Marketing Message
sponsored by GFI Software
WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.
Posted: 22 Dec 2010 | Published: 22 Dec 2010

GFI Software
 
 
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