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The Multi-Channel Marketing Chasm
sponsored by e-Spirit AG
BROCHURE: Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

e-Spirit AG

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

SearchCRM

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
CASE STUDY: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

e-Spirit AG

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Big data: Lessons from the leaders
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This research from the Economist Intelligence Unit assess how far companies have progressed in their use of big data and examines how they can turn it to business advantage.
Posted: 14 Sep 2012 | Published: 14 Sep 2012

ComputerWeekly.com

The Shortcut Guide to Assuring Website Performance through External Web Monitoring
sponsored by Neustar®
EBOOK: Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.
Posted: 15 Oct 2010 | Published: 15 Oct 2010

Neustar®

E-Guide: Web Content Management and the Mobile Revolution
sponsored by Crafter Software_Rivet Logic
EGUIDE: Consult this expert e-guide to uncover the strategies, tips, tricks, and more that you need to consider in order to deliver powerful mobile web content to the user.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Crafter Software_Rivet Logic

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Mobile, Social, Analytics Offer Promise but Demand New Metrics
sponsored by IBM
EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM
 
 
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