Beyond web analytics
sponsored by Quest Software, now a part of Dell
WHITE PAPER:
In this white paper, learn how to leave the guesswork behind and go beyond Web analytics with user experience management tools that give you the insight on the 'whys' behind your online retail customers' behavior that you need to ensure you're delivering a superior customer experience and optimal business results.
Posted: 24 Jan 2013 | Published: 24 Jan 2013
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CRM and social media - How a blended approach means good business in the hospitality industry
sponsored by Infor
WHITE PAPER:
This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.
Posted: 30 Apr 2013 | Published: 31 Dec 2012
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Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER:
In this white paper, independent analyst JupiterResearch examines how
site search drives positive ROI and tells you which vendors are
providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005
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The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011
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Choosing a Load Testing Strategy
sponsored by Borland Software Corporation
WHITE PAPER:
Compromising performance testing means applications are prone to failure, users cannot trust them, and developers and IT spend their time chasing problems rather than building the next generation application.
Posted: 24 May 2006 | Published: 01 Apr 2006
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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Quicktour Demo: Key Differentiators between Microstrategy and Hyperion
sponsored by MicroStrategy Incorporated
WHITE PAPER:
This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion.
Posted: 26 Nov 2008 | Published: 26 Nov 2008
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Roadmap for Effective Performance Monitoring at a Reduced Cost
sponsored by Neustar®
WHITE PAPER:
This document provides a roadmap for web delivery teams to reduce operational expenditures, and shows how to improve the effectiveness of critical information required for decision-making for Internet services.
Posted: 11 Feb 2010 | Published: 11 Feb 2010
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Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER:
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011
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