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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Speedo dive into e-commerce with e-Spirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

e-Spirit AG

3 Tips to Align Employees and Company Strategy
sponsored by Jive Software
WHITE PAPER: In most cases, keeping all employees aligned around the company's strategic mission seems simply out of reach. This resource outlines 3 necessary habits to help align and engage employees with the company culture. Strategic alignment is paramount to inspiring employee engagement.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

Success Strategies for Web Content Management & Marketing Automation Integration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover top performing WCM and marketing automation strategies that will enable you to deliver a better digital experience to the customer. Learn about the technologies that support the marketing value chain, disconnects to address, and more.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

e-Spirit AG

How to Deliver a Better User Experience with Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper details how to measure your website performance in its entirety in order to make accurate decisions on how to increase the user experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Using Social Media Monitoring Tools Starts with Business Connections
sponsored by IBM
EGUIDE: This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.
Posted: 14 Mar 2013 | Published: 14 Mar 2013

IBM

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

SAS

Web Analytics for a Digital World: Tips and Tricks for an Effective Strategy
sponsored by Infobright, Inc.
PRESENTATION TRANSCRIPT: The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.
Posted: 19 Sep 2012 | Published: 01 Sep 2012

Infobright, Inc.
 
 
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