Analytics

ANALYST BRIEF: Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media.

Posted: 01 Jun 2012 | Published: 01 Jun 2012

WHITE PAPER: This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

VIRTUAL ENVIRONMENT: In order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.

Posted: 03 Apr 2013 | Premiered: 03 Apr 2013

EGUIDE: This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.

Posted: 14 Mar 2013 | Published: 14 Mar 2013

EBOOK: This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

Posted: 07 Feb 2012 | Published: 06 Feb 2012

PRESENTATION TRANSCRIPT: The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.

Posted: 19 Sep 2012 | Published: 01 Sep 2012

EBOOK: Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.

Posted: 15 Oct 2010 | Published: 15 Oct 2010

PRESENTATION TRANSCRIPT: This presentation transcript explains the growth in unstructured and machine-generated data, and addresses the fact that database technology has not been able to keep up. Learn how web analytics tools don't always work and about emerging technologies created to deal with aspects of big data.

Posted: 30 Nov 2012 | Published: 30 Nov 2012

EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

Posted: 06 May 2011 | Published: 06 May 2011

EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.

Posted: 15 Mar 2013 | Published: 15 Mar 2013