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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Addressing the Web Team Experience for a Better Digital Presence
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right global user experience that can accommodate the entire Web team for better collaboration, content management, and of course, to deliver the best experience to the customer.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

e-Spirit AG

Digital Marketing with FirstSpiritâ„¢ Means Strong Brands, Long-Term Customers and Sales-ready Leads
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right content management system when it comes to delivering a powerful web presence. Also learn about a CMS that can help create personalized, dynamic content for targeted user groups in any channel.
Posted: 10 Jul 2014 | Published: 10 Jul 2014

e-Spirit AG

3 Tips to Align Employees and Company Strategy
sponsored by Jive Software
WHITE PAPER: In most cases, keeping all employees aligned around the company's strategic mission seems simply out of reach. This resource outlines 3 necessary habits to help align and engage employees with the company culture. Strategic alignment is paramount to inspiring employee engagement.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

Limelight Networks, Inc.

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software
 
 
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