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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

The Ultimate Guide to Sales Success
sponsored by ConnectWise
WHITE PAPER: This white paper provides insider tips and best practices for hiring the right sales people, compensating them fairly, and creating smart and effective sales processes. Additionally, learn seven things to consider before hiring a sales rep.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

ConnectWise

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM

How to Gain Control Over Big Data Projects
sponsored by Information Builders
EGUIDE: Learn why businesses are turning to big data to yield the most effective insights into their business processes. Discover how you can take advantage of the power of big data despite its inherent challenges with integration and management.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Information Builders

Three Steps to a Coherent Digital Customer Strategy
sponsored by Oracle Corporation
EGUIDE: In this e-guide, experts outline tools and tips for CIOs and their application leaders to step up their digital customer experience initiatives. Find key takeaways to create a cultureĀ of customer-focused digital delivery.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Oracle Corporation

Infographic: B2B Automation
sponsored by IBM
RESOURCE: In this infographic, see the stats that show how a lack of automation can hold you back, as well as the top benefits a B2B automation option brought organizations like yours, including 67% reduced costs, 45% increase in compliance with customer requirements, and more.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

IBM

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius
 
 
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