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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

5 Best Practices for Forging a Strong CMO-CIO Partnership
sponsored by Infor
WHITE PAPER: This white paper introduces five principles to follow when forming a strategic partnership between CMOs and CIOs. Read on to bring the marketing and IT departments together for an efficient, effective, and Big Data-driven business strategy.
Posted: 29 Dec 2015 | Published: 31 Dec 2014

Infor

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

Meeting BPM Requirements of Both IT and Business
sponsored by OpenText
WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
Posted: 09 May 2014 | Published: 09 May 2014

OpenText

Use Dynamic Case Management to Achieve Dramatic Business Results
sponsored by IBM
EGUIDE: Unsure if dynamic case management (DCM) is the right strategy for your organization?  In this e-guide, Neil Ward-Duton, co founder and research director of MWD Advisors answers top DCM questions and reveals its key benefits to business success.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

IBM

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

The Information Paradigm Shift: Redefine Your Competitive Advantage
sponsored by Hewlett-Packard Enterprise
NEWSLETTER: This newsletter focuses on how speed can truly transform business processes and enable companies to realize value from in-memory technology. Inside, learn how SAP HANA puts a whole new horse power behind process re-engineering.
Posted: 12 May 2014 | Published: 12 May 2014

Hewlett-Packard Enterprise
 
 
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