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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

BPM: Closing the Gap between Strategy and Execution
sponsored by K2
WHITE PAPER: In this white paper, learn how modern technologies can make BPM adoption a painless process. Discover how a low-code business process application platform has helped companies across all industries: transform their businesses in record time, save hundreds of thousands of dollars from shorter cycle times, enriched customer service, and more.
Posted: 31 Mar 2016 | Published: 31 Dec 2015

K2

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013

NetSuite

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Grow Revenue with NGA and SAP SuccessFactors
sponsored by NGA Human Resources
WHITE PAPER: This info sheet highlights an HR service provider that offers a full range of consulting, payroll, and business process optimization (BPO) services to help your business get the most out of a cloud-based HR system.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

NGA Human Resources
 
 
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