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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Strengthen Customer Relationships Through Data
sponsored by Oracle Corporation
WHITE PAPER: Consolidating different relationships into a comprehensive view is a key way to fully leverage big data and analytics tools. Discover ways to determine customer behavior, as well as how to shape marketing materials and offers based on a complete understanding of the customer.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

ITILĀ® Implementation: Where to Begin
sponsored by Global Knowledge
WHITE PAPER: Read this white paper to gain the understanding you need to implement ITIL with instructions and tips for important steps such as internal employee communications, determining potential pain points and methods for evaluating your existing processes.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

Global Knowledge

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Meeting BPM Requirements of Both IT and Business
sponsored by OpenText
WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
Posted: 09 May 2014 | Published: 09 May 2014

OpenText

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 29 Jul 2016 | Published: 30 Jan 2015

IBM
 
 
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