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Customer Knowledge Management Software White Papers (View All Report Types)
SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015


5 Tips for Setting Measurable Social Media Goals
sponsored by Sysomos
WHITE PAPER: Access this guide to learn five practical tips for setting social media goals, and why customer engagement benefits - such as awareness, reach and sentiment - are equally as valid as the monetary outcomes of your social efforts.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


Predictive Analytics and Decision Models Used to Optimize Cross-Selling and Prevent Churn
sponsored by IBM
WHITE PAPER: In this white paper, learn how C Spire Wireless overcame the problem of turning customer data into insights by adopting predictive analytics options. Discover how C Spire increased the effectiveness of its customer retention campaigns by 50% and gained the ability to optimize offers based on customers' account profiles.
Posted: 16 Oct 2015 | Published: 31 Oct 2015


Experts Dig Into Customer Communications Archiving
sponsored by EMC
WHITE PAPER: In this white paper, our experts dig into the top trends in customer communications archiving. Explore the essential requirements of a next-gen archiving solution, along with best practices for deploying one.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

Transform your business with Software as a Service
sponsored by IBM
WHITE PAPER: Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.
Posted: 26 Sep 2013 | Published: 26 Sep 2013


Surviving and Thriving in the Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

Delivering Actionable Insight into Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper details sales analytics which can empower users to proactively and continually improve their performance.
Posted: 02 Mar 2007 | Published: 01 Dec 2006

Oracle Corporation

The Total Economic Impact Of DMExpress
sponsored by Syncsort
WHITE PAPER: The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
Posted: 28 Oct 2009 | Published: 25 Aug 2008

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