Scaling Identity Management to Ensure Customer Loyalty Program Success: Four Case Studies
sponsored by Akamai Technologies
CASE STUDY:
To successfully grow their loyalty programs and initiatives, leading enterprises are turning to customer identity and access management (CIAM) solutions. In this white paper, learn about the CIAM challenges associated with customer loyalty programs. Also, discover how to address these challenges based on 4 real-world case studies.
Posted: 13 Sep 2019 | Published: 30 Apr 2019
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Optimising your OmniPayments: Consumers, payments and the future
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
Developing a wider Omnichannel strategy can help retailers deliver on the overall shopping experience that the consumers of today and tomorrow expect.
Posted: 19 Sep 2013 | Published: 19 Sep 2013
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The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT:
Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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Best Practices for CRM and Marketing Automation Integration and Alignment
sponsored by Act-On Software
RESOURCE:
Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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Physicians Insurance Uses Act-On to Personalize Communications and Retain Customers
sponsored by Act-On Software
CASE STUDY:
Targeted communications leading to open rates up to 31%, personalized content that contributes to massively improved customer retention, and more—read this case study to learn how Act-On boosted Physicians Insurance' content conversion rates using their AI-powered marketing automation solution.
Posted: 19 Jul 2019 | Published: 28 Feb 2019
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Why Bad Demand Gen Is Holding You Back
sponsored by TechTarget
WHITE PAPER:
Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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The Model for Modern Marketing
sponsored by Adobe Inc
RESEARCH CONTENT:
View this white paper to learn how outdated marketing strategies are failing today's businesses and consumers. Uncover how CMOs can improve their marketing strategies by taking on a new, truly customer-centric approach, and explore how a modern day marketing model can help improve customer satisfaction and jumpstart your business success.
Posted: 27 Aug 2019 | Published: 27 Aug 2019
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