Optimising your OmniPayments: Consumers, payments and the future
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
Developing a wider Omnichannel strategy can help retailers deliver on the overall shopping experience that the consumers of today and tomorrow expect.
Posted: 19 Sep 2013 | Published: 19 Sep 2013
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The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT:
Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014
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Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER:
To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION:
Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017
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Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER:
Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Captivate your online user base in 3 simple steps
sponsored by Akamai Technologies
EBOOK:
The few seconds online businesses have to captivate their audience are critical, and delivering the wrong material has proven to be just as harmful as delivering the right material too slow. In this PDF, discover how a simple 3-step plan can help businesses gain vital insight into what's slowing them down.
Posted: 24 Dec 2018 | Published: 24 Dec 2018
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Demand Generation in the Age of Intent
sponsored by TechTarget
WHITE PAPER:
While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.
Posted: 15 Nov 2018 | Published: 15 Nov 2018
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