Service-Based Loyalty Reports

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER: Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011

First Data Corporation

Marketing software moves closer to centre of the CIO's vision
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
Posted: 15 Mar 2021 | Published: 15 Mar 2021

TechTarget ComputerWeekly.com

Part 4: Establish Organizational Alignment
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 08 Feb 2021 | Published: 12 Dec 2019

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Marketing analytics, big data and ethics
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit.  For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 08 Feb 2021 | Published: 03 Apr 2018

TechTarget ComputerWeekly.com

What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 08 Feb 2021 | Published: 17 Jun 2019

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 08 Feb 2021 | Published: 25 Jun 2020

TechTarget

Marketing software moves closer to centre of the CIO’s vision
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

TechTarget ComputerWeekly.com