Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER:
Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO:
With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018
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Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY:
Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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Peer-to-Peer Insights for 2019 Marketing Plans
sponsored by TechTarget
EGUIDE:
Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
Posted: 28 Nov 2018 | Published: 28 Nov 2018
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Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER:
The primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013
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Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER:
Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER:
Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010
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Sales Intelligence: The Secret to Sales Nirvana
sponsored by IBM
WHITE PAPER:
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Posted: 16 Mar 2010 | Published: 09 Jan 2009
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CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
sponsored by FrontRange Solutions Inc.
WHITE PAPER:
Compare the performance differences between firms with well a defined
and CRM supported sales process verses those without optimized sales
strategies. Discover the most dramatic areas of performance gain and the
impact on sales effectiveness.
Posted: 22 Nov 2006 | Published: 26 Dec 2005
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Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER:
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013
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