Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
sponsored by SAP America, Inc.
CASE STUDY:
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
Posted: 07 Feb 2012 | Published: 30 Jul 2011
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Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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CIO Decisions E-Zine: PPM: Validating the Value of IT
sponsored by SearchCIO.com
EZINE:
This e-zine breaks down how PPM tools and best practices simplified project management and justified IT project service delivery and costs.
Posted: 02 Apr 2013 | Published: 02 Apr 2013
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Developing an Information Strategy in the Financial Services Industry
sponsored by Information Builders
WHITE PAPER:
In this resource, financial services organizations will learn how they can use five key actions to develop a successful information strategy in order to improve processes, boost productivity, enhance decision-making, and more.
Posted: 01 May 2013 | Published: 31 Dec 2012
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Beyond the Balance Sheet: Assessing the Impact of the New Lease Accounting Standard
sponsored by IBM
WHITE PAPER:
This resource highlights the results of an electronic survey that gathered responses from 179 senior executives on how they plan to deal with the changes in lease accounting proposed by FASB and IASB. Additionally, hear from FedEx's Chief Accounting Officer, as he discusses the implications of this change.
Posted: 27 Mar 2013 | Published: 27 Mar 2013
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Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER:
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013
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Grow Your Business With Existing Customers
sponsored by Citrix Online Go To Meeting
WHITE PAPER:
This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul.
Posted: 01 Apr 2013 | Published: 01 Apr 2013
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Faster analysis, better outcomes: How the right data analytics tools lead the way
sponsored by IBM
WHITE PAPER:
This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.
Posted: 10 Apr 2013 | Published: 30 Sep 2012
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