Loyalty Programs White Papers ( Service-Based Loyalty, Incentive Programs, Customer Loyalty Programs ) Software Downloads, Definition and Webcasts

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May 27, 2012

Business of Information Technology > Business Processes > Marketing >
Loyalty Programs
ALSO CALLED: Service-Based Loyalty, Incentive Programs, Customer Loyalty Programs DEFINITION: Incentive programs that reward customers. The goal is to keep them happy so that they keep buying products and services as a repeat customer.
Loyalty Programs Reports
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The Future of Loyalty sponsored by SAP America, Inc. WHITE PAPER: Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments. Posted: 27 Apr 2012 \| Published: 27 Apr 2012 TOPICS: CRM \| Customer Data Integration \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Loyalty Programs \| Retail Channels

Create Enduring Customer Relationships sponsored by Oracle Corporation WHITE PAPER: Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. Posted: 21 Mar 2011 \| Published: 21 Mar 2011 TOPICS: CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Loyalty Programs \| User Experience

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers sponsored by Oracle Corporation WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. Posted: 21 Mar 2011 \| Published: 21 Mar 2011 TOPICS: Business Process Automation \| Business Process Management \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Loyalty Programs

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