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Loyalty Programs

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ALSO CALLED: Service-Based Loyalty, Incentive Programs, Customer Loyalty Programs
DEFINITION: Incentive programs that reward customers. The goal is to keep them happy so that they keep buying products and services as a repeat customer.
Loyalty ProgramsReports
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The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

ComputerWeekly.com

Optimising your OmniPayments: Consumers, payments and the future
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Developing a wider Omnichannel strategy can help retailers deliver on the overall shopping experience that the consumers of today and tomorrow expect.
Posted: 19 Sep 2013 | Published: 19 Sep 2013

ComputerWeekly.com

How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER: Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011

First Data Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation
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