Loyalty Programs White Papers ( Service-Based Loyalty, Incentive Programs, Customer Loyalty Programs ) Software Downloads, Definition and Webcasts

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May 21, 2013

Business of Information Technology > Business Processes > Marketing >
Loyalty Programs
ALSO CALLED: Service-Based Loyalty, Incentive Programs, Customer Loyalty Programs DEFINITION: Incentive programs that reward customers. The goal is to keep them happy so that they keep buying products and services as a repeat customer.
Loyalty Programs Reports
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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers sponsored by SAP America, Inc. CASE STUDY: Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. Posted: 07 Feb 2012 \| Published: 30 Jul 2011 TOPICS: Application Integration \| Brand Loyalty \| CRM \| Customer Data Integration \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| ERP \| Loyalty Programs \| SAP (Product)

How Security Can Help Grow Your Business: The Marketing Side of Tokenization sponsored by First Data Corporation WHITE PAPER: Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. Posted: 15 Aug 2011 \| Published: 15 Aug 2011 TOPICS: Data Security \| Loss Prevention \| Loyalty Programs \| Payment Card Industry Data Security Standard Compliance \| Security Management \| Security Tokens

Four Effective Service Strategies that Drive Brand Advocacy sponsored by Oracle Corporation WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship. Posted: 25 Apr 2011 \| Published: 25 Apr 2011 TOPICS: Channel Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Loyalty Programs \| Online Shopping

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers sponsored by Oracle Corporation WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. Posted: 21 Mar 2011 \| Published: 01 Feb 2010 TOPICS: Business Process Automation \| Business Process Management \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Loyalty Programs

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