The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010
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Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER:
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER:
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011
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IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER:
Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011
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Managing the Social Media Mix White Paper
sponsored by Oracle Corporation
WHITE PAPER:
This exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more.
Posted: 03 Jan 2013 | Published: 30 Sep 2012
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Dimensional Research: IT Process Automation in Real Life: HP Customers Share Experiences
sponsored by Hewlett-Packard Company
WHITE PAPER:
This white paper takes a look at the results of in-depth interviews with those well-versed in IT process automation. Hear from peers experienced with ITPA and uncover the real and substantial business benefits they've achieved.
Posted: 01 Mar 2013 | Published: 01 Mar 2013
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Benchmarking Your Digital Strategy
sponsored by Limelight Networks, Inc.
WHITE PAPER:
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.
Posted: 11 Oct 2012 | Published: 01 Aug 2012
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The Modern CIO: Leading the Way
sponsored by ServiceNow
WHITE PAPER:
Top IT leaders and CIOs from around the globe gathered to discuss technology advances and increased business demands. Topics also discussed: selecting new technologies for today's needs, the CIO's strategic role, people's role in IT today and the social enterprise.
Posted: 20 Nov 2012 | Published: 20 Nov 2012
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Grow Your Business With Existing Customers
sponsored by Citrix Online Go To Meeting
WHITE PAPER:
This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul.
Posted: 01 Apr 2013 | Published: 01 Apr 2013
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A C-suite guide: How to create smarter buildings and achieve sustainability
sponsored by IBM
WHITE PAPER:
Buildings account for 49 percent of the total US energy consumption. This white paper demonstrates how IT leaders can better manage their energy and environmental programs while centrally managing the lifecycle of their facilities.
Posted: 27 Mar 2013 | Published: 27 Mar 2013
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