DEFINITION: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix.
WHITE PAPER: Posted: 09 Jun 2008 | Published: 01 Jun 2008
SUMMARY:
The BI Survey 7, the leading independent survey of real-world BI implementations, provides unique, statistically significant insight into actual BI implementations and customer experiences with various BI products.
WHITE PAPER: Posted: 09 Jun 2008 | Published: 01 Feb 2007
SUMMARY:
With existing IPv4 space becoming scarce, organizations are actively planning their network transition from IPv4 to Ipv6 technology. This paper provides an overview of IPv6 addressing, DHCPv6, DNS support of IPv6 and IPv6 address management...
WHITE PAPER: Posted: 26 Mar 2008 | Published: 01 May 2007
SUMMARY:
This whitepaper details a case study of Brigham Young University and how they established an award-winning IT Governance structure as a foundation for improving the business value of their office of Information Technology.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 Aug 2007
SUMMARY:
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 May 2007
SUMMARY:
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 Aug 2007
SUMMARY:
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
WHITE PAPER: Posted: 18 Mar 2008 | Published: 10 Mar 2008
SUMMARY:
When developing plans to upgrade or replace point-of-sale (POS) systems, manager's workstations and desktops, retailers should follow a path to make their stores more energy-efficient.
WHITE PAPER: Posted: 07 Mar 2008 | Published: 09 Jun 2006
SUMMARY:
As one of the original content delivery networks (CDNs), Akamai Technologies possesses a broad infrastructure with global reach and a client list that includes Apple's iTunes Music Store, NBC, and Starz Entertainment Group's Vongo.
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