Whether they’re at home, on the go, or in a store, today’s consumers rely on the Internet and mobile applications for researching and shopping. In fact, a full quarter of consumer packaged goods purchases are influenced by these channels.
However, the opportunity of mobile shopping comes with risks: 35% of consumers say they would never use a mobile app again if it contained incorrect product data.
This brief resource explores the influence of the global standards body GS1 on product management, and how the GS1-established Global Data Synchronization Network (GDSN) enables more consistent and up-to-date product information management. Read on to learn more.