sponsored by Unica Corporation - An IBM Company
Posted:  06 May 2011
Published:  11 Feb 2011
Format:  PDF
Type:  White Paper
Language:  English

Marketing resource management (MRM) has become a critical marketing capability, but expanding requirements and ongoing consolidation are complicating the investment cycle. MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.

Application Life-Cycle Management | Architectures | CRM | CRM Analytics | Data Integration | Marketing | Product Management | Software as a Service

View All Resources sponsored by Unica Corporation - An IBM Company

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