Leveling the Playing Field: How Companies Use Data for Competitive Advantage

Leveling the Playing Field: How Companies Use Data for Competitive Advantage

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Nearly all companies realize that the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. However, there are many obstacles to the effective use of data and few companies surmount them all—a fact that results in a lot of unused corporate data. How are companies using information to beat their rivals and create a more level playing field?

This report from the Economist Intelligence Unit examines how their practices are evolving and offers examples of data use at some highly successful companies.

Vendor:
SAP America, Inc.
Posted:
31 Aug 2011
Published:
31 Aug 2011
Format:
PDF
Length:
27 Page(s)
Type:
White Paper
Language:
English
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