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| Business of Information Technology > Business Environment > Legal Environment > Laws > Federal Law > |
CAN-SPAM Act of 2003
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ALSO CALLED: CAN SPAM Act of 2003, S. 877, CAN SPAM, Controlling the Assault of Non-solicited Pornography and Marketing Act of 2003, Senate Bill 877, and CAN-SPAM
DEFINITION: The Can Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can Spam Act allows courts to set damages of up to $2
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BlueHornet Whitepaper - Best Practices for Transactional Email Messages
| sponsored by BlueHornet Networks, Inc.
WHITE PAPER:
This paper helps email marketers and online retailers to optimize transactional email messages to improve customer service, enhance brand recognition and increase revenue. You�ll learn how to stay compliant while increasing email value.
Posted: 19 Aug 2008 | Published: 19 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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CAN-SPAM ACT OF 2003 DEFINITION (continued):
million when spammers break the law. Federal district courts are allowed to send spammers to jail and/or triple the damages if the violation is found to be willful. The Can Spam Act requires that businesses:
- Clearly label commercial e-mail as advertising - Use a truthful and relevant subject line - Use a legitimate return e-mail address - Provide a valid physical address - Provide a working opt-out option - Process opt-out requests within
CAN-SPAM Act of 2003 definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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