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CAN-SPAM Act of 2003

ALSO CALLED: CAN SPAM Act of 2003, S. 877, CAN SPAM, Controlling the Assault of Non-solicited Pornography and Marketing Act of 2003, Senate Bill 877, and CAN-SPAM
DEFINITION: The Can Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can Spam Act allows courts to set damages of up to $2  … 
Definition continues below.


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BlueHornet Whitepaper - Best Practices for Transactional Email Messages
sponsored by BlueHornet Networks, Inc.
WHITE PAPER: This paper helps email marketers and online retailers to optimize transactional email messages to improve customer service, enhance brand recognition and increase revenue. You�ll learn how to stay compliant while increasing email value.
Posted: 19 Aug 2008 | Published: 19 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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CAN-SPAM ACT OF 2003 DEFINITION (continued): …  million when spammers break the law. Federal district courts are allowed to send spammers to jail and/or triple the damages if the violation is found to be willful.

The Can Spam Act requires that businesses:

    - Clearly label commercial e-mail as advertising
    - Use a truthful and relevant subject line
    - Use a legitimate return e-mail address
    - Provide a valid physical address
    - Provide a working opt-out option
    - Process opt-out requests within … 
    CAN-SPAM Act of 2003 definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary


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