The pandemic appears to have solidified e-commerce's ascendancy against the highstreet. Coronavirus has accelerated technology adoption in many sectors, and people have been forced to stay at home, increasing their online shopping habits in a bid to avoid visiting shops.
sponsored by Silverpop Systems Inc. an IBM Company
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now.
In this week's Computer Weekly, high street retailers are fighting back against online rivals by using IT to support multi-channel customers – and Tesco's marketing chief explains how it works at the UK's biggest supermarket. Also, we ask how revelations about internet surveillance affect the protection of corporate information. Read the issue now.
Tune in to this exclusive podcast with Martin Gill from Forrester Research to get a four-step guide to developing an agile commerce strategy that will enable your company to swiftly adapt to changing customer demands and new technology.
This paper provides an overview of item-level radio frequency identification (RFID) tagging in the apparel supply chain. It explains the evolution of RFID technology and details key benefits when utilized by retailers, distribution and logistics providers, and manufacturers.