More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
The drive to protect credit card data is vital, but many companies have yet to implement technologies and processes needed to address Payment Card Industry (PCI) compliance. This white paper examines top reasons for PCI failure and how to avoid them.
View this brief webcast to see what one financial industry leader sees as a solution fit for the security future of his organization, and how strategies involving big data and education can keep customers' money and data safe from cybercrime.
Southern Management Corporation, a financial services company providing tax and loan services, required a tight lockdown of their cache of personal and confidential customer data, while allowing for easy administration from the small IT staff managing a widespread network. WatchGuard provided the perfect solution. Read on to learn how they did it
In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
Negative publicity from a data breach can have lasting consequences, undermining patient confidence and damaging an organization's reputation. This paper covers potential data breaches within healthcare organizations and strategies for preventing them. Read on to learn more about the steps you can take to protect patients' sensitive information.
No matter the size of your business, data quality is an absolute requirement for success. Learn the seven steps you need to develop a plan for data quality - one that scales to your growing business needs.
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.