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Sales Literature Reports

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Evaluate Today's Leading Integrated Marketing Management Vendors sponsored by Teradata ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more. Posted: 09 Feb 2015 \| Published: 09 Feb 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Intel Technology Provider sponsored by Intel PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more. Posted: 01 Nov 2010 \| Published: 01 Nov 2010 TOPICS: CRM \| Customer Retention \| Customer Service \| Marketing \| Marketing Literature \| Sales \| Sales Channels

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Improving the Success of Your Enterprise's Email Marketing Campaigns sponsored by Teradata WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| CRM Best Practices \| Email \| Email Marketing \| Marketing \| Marketing Literature \| Sales

MSP Marketing: Learn the Fishing and Farming Methods sponsored by SolarWinds, Inc. EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference. Posted: 26 Jul 2017 \| Published: 20 Jul 2017 TOPICS: Cloud Computing \| Cloud Management \| Cloud Storage Services \| Marketing \| Marketing Literature

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