AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
In a United States consumer survey, 80% of respondents indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts.
Currently, Red Light Management has used AT&T’s mobile barcode program in promotional campaigns for artists such as Dave Matthews Band, Steel Train and Tim McGraw. In each campaign, fans are encouraged to use their smartphone device to scan a barcode appearing on various promotional materials associated with the artists’ tours. Once scanned, the barcodes link fans to special content available on an artist-by-artist basis including free apps, music videos, fan club access and more.