Should you invest in integrated marketing management?
Are you looking to combine the power of campaign management, marketing resource management, and analytics for your business? If so, integrated marketing management (IMM) may be an excellent investment, as it integrates people, processes, campaigns, channels, resources, and technologies across your marketing ecosystem.
This informative analyst report from Gartner evaluates 12 leading IMM vendors on a number of factors, including customer experience, product functionality, innovation, and many more. Read on to discover which IMM vendor can best enable your organization’s marketing strategy to succeed.