Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY:
Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent
sponsored by TechTarget
EBOOK:
Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.
Posted: 09 Apr 2019 | Published: 09 Apr 2019
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Marketing Artificial Intelligence for Dummies
sponsored by Dataiku
WHITE PAPER:
As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.
Posted: 17 Jun 2019 | Published: 31 Dec 2018
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What's in an Email? Great Email Content Leads to Great Engagement
sponsored by Act-On Software
RESOURCE:
What often makes a great piece of standalone content doesn't necessarily work in email form, resulting in poor deliverability and engagement. Read this resource to learn 5 best practices that can improve your email conversion rates.
Posted: 10 Jul 2019 | Published: 31 Mar 2019
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Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER:
Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Physicians Insurance Uses Act-On to Personalize Communications and Retain Customers
sponsored by Act-On Software
CASE STUDY:
Targeted communications leading to open rates up to 31%, personalized content that contributes to massively improved customer retention, and more—read this case study to learn how Act-On boosted Physicians Insurance' content conversion rates using their AI-powered marketing automation solution.
Posted: 19 Jul 2019 | Published: 28 Feb 2019
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Commitment and Dedication
sponsored by TechTarget
RESOURCE:
ABM is not a campaign—it's a multi-faceted strategy. Read this infographic to learn just how much more effective your marketing efforts can be by making use of an ABM strategy.
Posted: 06 Aug 2019 | Published: 06 Aug 2019
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE:
B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019
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Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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