Marketing Programs

WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

WHITE PAPER: Even before the COVID-19 pandemic, more and more companies were making their events virtual. But now, virtual events are even more critical to organizations in a time of social distancing and restricted travel. In this white paper, explore everything you need to know to plan and execute a virtual event.

Posted: 21 Aug 2020 | Published: 21 Aug 2020

RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

Posted: 20 Sep 2019 | Published: 29 May 2019

WHITE PAPER: Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.

Posted: 06 May 2020 | Published: 06 May 2020

EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

Posted: 21 Oct 2020 | Published: 21 Oct 2020

EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

Posted: 29 Apr 2020 | Published: 29 Apr 2020

WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

Posted: 29 Jul 2016 | Published: 26 Jul 2016

EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.

Posted: 02 Mar 2015 | Published: 02 Mar 2015

EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.

Posted: 30 Aug 2016 | Published: 29 Aug 2016