The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT:
It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE:
In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017
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How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY:
In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019
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Magic Quadrant for Multichannel Marketing Hubs
sponsored by Pegasystems
WHITE PAPER:
Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.
Posted: 28 Apr 2020 | Published: 18 Apr 2019
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Best Practices for Encouraging Shopper Donations
sponsored by SFG
WHITE PAPER:
Retailers find many ways to give or contribute to charitable organizations—by making substantial corporate gifts, donating proceeds or hosting events. But what about shoppers? Download this white paper to explore best practices for enabling—and encouraging—shopper donations
Posted: 28 Apr 2020 | Published: 28 Apr 2020
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Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
sponsored by TechTarget
CASE STUDY:
In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.
Posted: 06 Apr 2020 | Published: 06 Apr 2020
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The Marketing Value of Marketing Automation.
sponsored by Adobe Inc
WHITE PAPER:
Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020
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How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK:
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020
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How Zoom Finds More Active Buyers and Deals with TechTarget
sponsored by TechTarget
WEBCAST:
Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.
Posted: 03 Apr 2020 | Premiered: Apr 3, 2020
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