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Decoding ABM: Simple data-driven strategies for successful ABM sponsored by Informa TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Take Out the Trash sponsored by Informa TechTarget EBOOK: Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Marketing \| Sales \| Sales and Marketing Software

Virtual Event Success— from Recruitment to Follow-Up sponsored by Informa TechTarget PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief. Posted: 08 Feb 2021 \| Published: 06 Apr 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

3 Big Ideas for Capturing More Demand from Your Market sponsored by Informa TechTarget EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market. Posted: 08 Feb 2021 \| Published: 29 Apr 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

CRM enters maturity as customer experience custodian sponsored by TechTarget ComputerWeekly.com EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2020 TOPICS: Artificial Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| CRM Services \| CRM Software \| Enterprise Applications Software \| Marketing \| Marketing Information Systems

Buying BANT Important considerations when sourcing high-quality leads externally sponsored by Informa TechTarget WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization. Posted: 08 Feb 2021 \| Published: 27 Feb 2020 TOPICS: Marketing

How to Use Email Marketing to Nurture Third-party Leads sponsored by Informa TechTarget EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads. Posted: 08 Feb 2021 \| Published: 07 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

The Performance Manager: Turning Information into Higher Business Performance sponsored by IBM Cognos BOOK: The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, strengthens the partnership between decision-makers and the people who provide the information that drives better decisions. Posted: 26 Jan 2007 \| Published: 26 Jan 2007 TOPICS: Business Intelligence Software \| Business Performance Management \| Decision Support Systems \| Information Management \| Knowledge Management \| Marketing \| Project Management \| Real-time Analytics \| Reporting Software \| Strategic Planning \| Supplier Management

Cisco Growing with Technology Awards 2007 sponsored by Cisco Systems, Inc. WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities. Posted: 22 Feb 2008 \| Published: 01 Jan 2007 TOPICS: Business Operations \| Communities \| Customer Relationship Management \| Marketing \| Public Sector

Quality Data - Fuel for Your CRM Engine sponsored by Hoover's, Inc. A D&B Company WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention. Posted: 02 Jan 2007 \| Published: 13 Feb 2006 TOPICS: CRM \| Customer Data Management \| Customer Service \| Data Mining \| Data Profiling \| Data Quality \| Information Service Providers \| Marketing \| Marketing Information Systems \| Sales \| Sales Information Systems

Marketing Programs Reports