Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
sponsored by Informa TechTarget
EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 08 Feb 2021 | Published: 10 Apr 2019
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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by Informa TechTarget
WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020
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3 paths to more productive revenue capture in a changing interaction landscape
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020
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Using Intent Data for Effective Persona Development in ABM
sponsored by Informa TechTarget
EBOOK:
In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
Posted: 08 Feb 2021 | Published: 03 Nov 2020
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Take Out the Trash
sponsored by Informa TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 08 Feb 2021 | Published: 31 Dec 2018
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Billion Dollar Blindness
sponsored by Informa TechTarget
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 08 Feb 2021 | Published: 10 Jun 2020
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Part 6: Marketing Channels, Programs and Campaigns
sponsored by Informa TechTarget
EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
Posted: 08 Feb 2021 | Published: 27 Dec 2019
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Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER:
Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007
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Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
sponsored by IBM Line of Business
WHITE PAPER:
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
Posted: 18 Jul 2007 | Published: 01 Dec 2006
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Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER:
In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006
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