What's Next for Brands in E-Commerce
sponsored by ChannelAdvisor
WHITE PAPER:
Due to the ubiquity of e-commerce, manufacturers must create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. Read this white paper to discover the 4 key strategies that manufacturers need to use to compete in this e-commerce dominated world.
Posted: 09 Oct 2018 | Published: 09 Oct 2018
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Why Digital Will Become the Primary Channel for B2B Engagement
sponsored by Salesforce
RESEARCH CONTENT:
Today's business growth is fueled by digital commerce channels. B2B companies that have invested in digital commerce have reaped the rewards and that shows no signs of slowing down. The future is bright for B2B digital leaders. Read this resource to learn more about how your organization can improve digital commerce sales.
Posted: 02 Nov 2018 | Published: 02 Nov 2018
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Averting the Fear Factor: How to Impress Customers with Data-Led Personalization
sponsored by Data Republic
EBOOK:
This e-book explains how you can use data to personalize marketing practices without making customers nervous or agitated about their individual privacy. It also outlines the vital role that businesses play in building trust. Continue reading to learn more.
Posted: 01 Oct 2018 | Published: 01 Oct 2018
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A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE:
In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018
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3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE:
Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018
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High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY:
Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
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BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK:
Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018
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Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017
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Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER:
Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018
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Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK:
Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017
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