Marketing Programs Reports

Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

Demand and Account-Based Marketing: Planning Assumptions 2021
sponsored by TechTarget
ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
Posted: 08 Feb 2021 | Published: 08 Dec 2020

TechTarget

Part 4: Establish Organizational Alignment
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 08 Feb 2021 | Published: 12 Dec 2019

TechTarget

Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

All resources sponsored by Xactly

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

Marketing software moves closer to centre of the CIO’s vision
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

TechTarget ComputerWeekly.com

Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM

MicroScope September 2014: An issue covering the issues around cloud security concerns
sponsored by MicroScope
EZINE: An issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

MicroScope

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo