Owner’s Manual for the Modern Demand Gen Engine
sponsored by TechTarget
EBOOK:
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
Posted: 12 Mar 2020 | Published: 12 Mar 2020
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How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019
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Cisco’s digital marketing transformation
sponsored by Domo Technologies
CASE STUDY:
In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018
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Focusing on the 3 Ps for ABM Revenue at Scale
sponsored by TechTarget
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
Posted: 13 Jan 2021 | Published: 13 Jan 2021
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Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019
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The Quest for Stronger Engagement
sponsored by TechTarget
WEBCAST:
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
Posted: 23 Feb 2021 | Premiered: Feb 23, 2021
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Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017
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What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE:
When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016
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IoT Revamps Field Services & Customer Engagement
sponsored by Microsoft
EGUIDE:
Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Posted: 16 Oct 2017 | Published: 16 Oct 2017
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