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Marketing Programs Reports
 
Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Make Your IT Organization More Strategic and Valuable with iPaaS
sponsored by Scribe Software Corporation
WEBCAST: Find out how to simplify and accelerate data integration and support bimodal IT with a centralized, hub-and-spoke style integration PaaS (iPaaS).
Posted: 26 Jan 2018 | Premiered: Apr 13, 2017

Scribe Software Corporation

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

How to Pick the Right Mobile Sales Force Automation APP
sponsored by Adobe EchoSign
EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Modern Marketers: Avoid 3 Pitfalls When Building Marketing Campaigns
sponsored by IBM
RESOURCE: This resource looks at 3 potential content management pitfalls that can affect marketing campaigns. Learn how to create unified access to content with centralized management, leverage real-time collaboration tools, and more.
Posted: 06 Feb 2017 | Published: 31 Dec 2016

IBM
 

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