Marketing Programs

PRODUCT OVERVIEW: Did you know that you could achieve as much as a 12x increase in email response rates by targeting active prospects? Find out how with TechTarget’s Priority Engine in this product overview.

Posted: 06 Feb 2020 | Published: 06 Feb 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WHITE PAPER: As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.

Posted: 17 Jun 2019 | Published: 31 Dec 2018

RESOURCE: Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.

Posted: 13 Nov 2018 | Published: 13 Nov 2018

WHITE PAPER: The world of marketing is undergoing a revolution. In this report, discover what over 4,100 marketing leaders have to say about this marketing transformation, and uncover how marketers are evolving their traditional tactics to keep up with changing customer demands.

Posted: 12 Mar 2019 | Published: 12 Mar 2019

VIDEO: With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.

Posted: 15 Nov 2018 | Premiered: 15 Nov 2018

WHITE PAPER: Using enhanced content is a business strategy that increases sales, time browsing product information, and purchase likelihood. But what exactly is enhanced content, and how can your business use it. Download this white paper by Salsify to find out.

Posted: 05 Feb 2020 | Published: 05 Feb 2020

RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.

Posted: 13 Sep 2019 | Published: 31 Dec 2018

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 27 Dec 2019 | Published: 27 Dec 2019

WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.

Posted: 19 Nov 2019 | Published: 19 Nov 2019