Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.