Best Practices for Encouraging Shopper Donations
sponsored by SFG
WHITE PAPER:
Retailers find many ways to give or contribute to charitable organizations—by making substantial corporate gifts, donating proceeds or hosting events. But what about shoppers? Download this white paper to explore best practices for enabling—and encouraging—shopper donations
Posted: 28 Apr 2020 | Published: 28 Apr 2020
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Comparison of 40 Cross-Channel Campaign Management Providers
sponsored by Acoustic
RESEARCH CONTENT:
Forrester recently evaluated 40 cross-channel campaign management (CCCM) providers—including leading vendors like Acoustic, Adobe, and Oracle—to see how their features measured up in terms of customer data management, advanced analytics, cross-channel orchestration and more. Explore their findings here.
Posted: 22 May 2020 | Published: 22 May 2020
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Activity Matters: Better Response = Recency + Relevance
sponsored by TechTarget
PRODUCT OVERVIEW:
Did you know that you could achieve as much as a 12x increase in email response rates by targeting active prospects? Find out how with TechTarget’s Priority Engine in this product overview.
Posted: 06 Feb 2020 | Published: 06 Feb 2020
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Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER:
This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015
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Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015
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Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER:
This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015
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Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017
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6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER:
This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015
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Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE:
In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER:
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011
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