IT Market Research

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

RESOURCE: Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations. Read this blog post for a full breakdown of what video content management is and its benefits, as well as considerations to help organizations pick the right one.

Posted: 24 Aug 2020 | Published: 24 Aug 2020

CASE STUDY: As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.

Posted: 20 Oct 2020 | Published: 20 Oct 2020

ESSENTIAL GUIDE: Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.

Posted: 01 May 2012 | Published: 01 May 2012

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 25 Jun 2020 | Published: 25 Jun 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   

Posted: 14 Feb 2012 | Published: 14 Feb 2012

WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.

Posted: 22 Sep 2010 | Published: 22 Sep 2010

WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

WEBCAST: Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

Posted: 20 Aug 2008 | Premiered: Aug 20, 2008