No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
sponsored by Silverpop Systems Inc. an IBM Company
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.