Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019
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Marketing Personalization Strategies You Might Be Missing
sponsored by Act-On Software
RESOURCE:
The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.
Posted: 15 Jul 2019 | Published: 31 Dec 2018
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What's in an Email? Great Email Content Leads to Great Engagement
sponsored by Act-On Software
RESOURCE:
What often makes a great piece of standalone content doesn't necessarily work in email form, resulting in poor deliverability and engagement. Read this resource to learn 5 best practices that can improve your email conversion rates.
Posted: 10 Jul 2019 | Published: 31 Mar 2019
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The Keys to An Effective Channel Incentive Program
sponsored by Fielo
WHITE PAPER:
Far too many channel incentive programs fail—however, with some creative thinking and intelligent goal awareness, you can help ensure that your channel incentive program is a success. Read this white paper for 8 key tactics to create an effective channel incentive program.
Posted: 14 Oct 2019 | Published: 14 Oct 2019
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Joyride experiences a 200% increase in leads in one month with Act-On
sponsored by Act-On Software
CASE STUDY:
Read this case study to learn why Joyride Coffee's Marketing Director decided Act-On would be the CRM and marketing automation solution they needed to reach new sales lead heights.
Posted: 03 Jul 2019 | Published: 31 Dec 2018
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How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK:
In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019
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Segment Your Data to Reach the Right Prospects
sponsored by Act-On Software
RESOURCE:
Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION:
This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Power Marketing Attribution with Machine Learning
sponsored by Dataiku
WHITE PAPER:
Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.
Posted: 09 Aug 2019 | Published: 09 Aug 2019
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