Affiliate Programs

WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

WHITE PAPER: According to a NewVantage Partners survey, over 90% of business leaders report that the challenges to becoming data driven are process related, and not about technology. Read this Dataiku guide to learn how you can evaluate and accelerate your AI maturity and best approach the organizational challenges you’ll face, as AI progresses to its next era.

Posted: 04 Mar 2021 | Published: 31 Dec 2020

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

Posted: 18 Sep 2019 | Published: 12 Jun 2019

EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

Posted: 29 Apr 2020 | Published: 29 Apr 2020

WHITE PAPER: Even before the COVID-19 pandemic, more and more companies were making their events virtual. But now, virtual events are even more critical to organizations in a time of social distancing and restricted travel. In this white paper, explore everything you need to know to plan and execute a virtual event.

Posted: 21 Aug 2020 | Published: 21 Aug 2020

EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.

Posted: 15 Mar 2019 | Published: 15 Mar 2019

EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

Posted: 20 Oct 2016 | Published: 19 Oct 2016

EGUIDE: In this expert e-guide, we explore 5 key steps to building a comprehensive digital transformation strategy that helps you craft positive experiences for your customers and employees.

Posted: 15 Feb 2018 | Published: 07 Feb 2018

EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.

Posted: 22 Feb 2017 | Published: 20 Feb 2017