Advertising Effectiveness

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011

RESOURCE: According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.

Posted: 12 Jul 2019 | Published: 31 Mar 2019

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 01 Jul 2019 | Published: 31 Dec 2018

WHITE PAPER: In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.

Posted: 30 Aug 2019 | Published: 30 Aug 2019

WHITE PAPER: Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.

Posted: 09 Aug 2019 | Published: 09 Aug 2019

WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

Posted: 13 Jun 2019 | Published: 13 Jun 2019

WHITE PAPER: To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

Posted: 24 Apr 2019 | Published: 24 Apr 2019

RESOURCE: If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.

Posted: 22 Jul 2019 | Published: 31 Mar 2019

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

WHITE PAPER: Download this CIO’s guide to automated operations, and discover 10 factors of automation ROI you should consider when adopting automated platforms, and 5 platform traits you should prioritize.

Posted: 07 Nov 2019 | Published: 07 Nov 2019