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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE: How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019

TechTarget

MicroScope – September 2019: Helping digital transformation
sponsored by MicroScope
EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future
Posted: 23 Aug 2019 | Published: 06 Sep 2019

MicroScope

How to Build a Strong Business Case for Your Supply Chain Technology Investment
sponsored by GIB
WHITE PAPER: Download this guide which provides 9 ways for you to evaluate and pitch the benefits of a potential supply chain tech investment to your decision stakeholders.
Posted: 22 Nov 2019 | Published: 22 Nov 2019

GIB

Priority Engine: A Faster Path to More Deals
sponsored by TechTarget
VIDEO: Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

TOPICS:  CRM | Marketing
TechTarget

How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

ServiceNow leverages intent data to make marketing work much better for everyone
sponsored by TechTarget
RESOURCE: Open up this resource to discover how ServiceNow leveraged TechTarget’s purchase intent to refine their marketing strategy and ensure they were targeting the right buyers at the right time. In addition, take a closer look at the direct pipeline and campaign-level impacts of integrated purchase intent data.
Posted: 13 May 2020 | Published: 13 May 2020

TOPICS:  CRM | Marketing
TechTarget

Measurement, KPIs & the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 19 Nov 2019 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget
 

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