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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE: Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019

TechTarget

Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019

ComputerWeekly.com

Digital Asset Management for Dummies
sponsored by Bynder
EBOOK: Download Digital Asset Management for Dummies to find out how to improve your current ability to manage digital asset, and explore 10 best practices to use when launching your DAM system.
Posted: 16 Apr 2019 | Published: 16 Apr 2019

Bynder

Chaucer Produces Business-Critical Risk Analytics with Automated Workflows
sponsored by K2
CASE STUDY: Chaucer, a leading provider of global insurance services, was looking to make the processes they use to perform risk analyses for its customers more iterative and automated. Find out how they enhanced insight into and control over their risk analysis request processes by updating their workflow management tools.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

K2

The Anatomy of a Preference Center
sponsored by Akamai Technologies
WHITE PAPER: What is enterprise preference management (EPM), and how can it help deliver better customer experiences? In this white paper, learn how an EPM platform can help give consumers control of their customer engagement and experiences, and explore how preference management can help solve the longstanding privacy-personalization paradox.
Posted: 08 May 2019 | Published: 20 Dec 2018

Akamai Technologies

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION: This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017

TechTarget

Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019

TechTarget
 

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