Advertising Effectiveness

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011

WEBCAST: How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.

Posted: 27 Dec 2019 | Premiered: Dec 27, 2019

RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

Posted: 13 Jun 2019 | Published: 13 Jun 2019

RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

Posted: 31 Dec 2019 | Published: 29 Aug 2019

VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.

Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

WEBCAST: Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.

Posted: 03 Apr 2020 | Premiered: Apr 3, 2020

WHITE PAPER: 64% of consumers now make buying decisions based on a company’s social or political viewpoint. To connect with them, your brand can take a clear stance on specific issues via purpose-driven content—and then share it in inspiring campaigns. Download this white paper for 5 tips that can guide content creation as you build your strategy.

Posted: 03 Mar 2020 | Published: 03 Mar 2020

EBOOK: Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.

Posted: 09 Apr 2019 | Published: 09 Apr 2019

WHITE PAPER: A recent IDC Analyst Infobrief outlined 6 specific challenges in making sense of oil and gas companies’ data that posed the greatest concern. Access this white paper to view these challenges and to gain exposure to 3 use cases that reveal how analytics can help you outcompete your peers in the oil and gas industries.

Posted: 24 Feb 2020 | Published: 24 Feb 2020

EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

Posted: 27 Dec 2019 | Published: 27 Dec 2019