Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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The Five Legitimate Shoppers You're Declining
sponsored by Riskified
WHITE PAPER:
Staying ahead in the competitive e-commerce universe is no easy feat, and, with an increase in cross-border purchases, vetting orders for fraud is becoming both more challenging and critical. In this e-book, get a better understanding of false declines and steps that can be taken to reduce them.
Posted: 14 Mar 2019 | Published: 14 Mar 2019
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Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER:
Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Email 101 for Financial Services
sponsored by SparkPost
WHITE PAPER:
Despite all of the technologies and tools available to today's digital business, email is still the workhorse of the financial services industry. In this e-book, learn about 15 best practices that can help you achieve higher inbox rates, drive a positive user experience and ultimately improve the impact that email has on your bottom line.
Posted: 20 Feb 2019 | Published: 20 Feb 2019
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Avoiding False Declines
sponsored by Riskified
WHITE PAPER:
In this guide, learn how your business can approve better e-commerce orders, and put in place better tracking for ongoing improvement in order-decision accuracy.
Posted: 14 Mar 2019 | Published: 14 Mar 2019
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Optimizing Your Online Store
sponsored by Optimizely
RESOURCE:
While there's no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on experience optimization. Find out how experience optimization can help your organization to improve key retail metrics, including purchases, average order value, revenue and more.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE:
In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017
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Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY:
In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018
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Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017
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Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET:
TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017
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