Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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Billion Dollar Blindness
sponsored by TechTarget
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 10 Jun 2020 | Published: 10 Jun 2020
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How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE:
While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 17 Jul 2020
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Building for the Buying Committee
sponsored by TechTarget
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020
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Your Guide to Building an Effective Digital Transformation
sponsored by Virtusa
EGUIDE:
In this expert e-guide, we explore 5 key steps to building a comprehensive digital transformation strategy that helps you craft positive experiences for your customers and employees.
Posted: 15 Feb 2018 | Published: 07 Feb 2018
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How Business Process Management Leads to Better Decision-Making
sponsored by HelpSystems
EGUIDE:
In this expert e-guide, we explore how to integrate BPM with analytics successfully by examining different use cases and approaches. Learn how data scientists help derive optimal value from analytics, how to take analytics to the cloud, and how to leverage BPM to deliver ITaaS.
Posted: 20 Mar 2017 | Published: 22 Feb 2017
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Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK:
Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017
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