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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Meet the Challenges of the Digital Age with Control-M
sponsored by BMC
WHITE PAPER: Read this white paper to learn how a cloud-compatible workflow automation solution can help smoothly transition businesses into a digital model best fit for reaping analytics insights and making data-driven decisions.
Posted: 20 May 2019 | Published: 31 Dec 2018

BMC

How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

MicroScope – September 2019: Helping digital transformation
sponsored by MicroScope
EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future
Posted: 23 Aug 2019 | Published: 06 Sep 2019

MicroScope

Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER: To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019

TechTarget

HSBC Australia: Unifying customer experiences
sponsored by Pegasystems
WHITE PAPER: The key to modernizing marketing lies in tools that enable you to target consumers with the right contextual information, without overloading them. Click through to this overview to learn how HSBC Australia transformed their marketing processes and achieved 3 key results.
Posted: 09 Dec 2019 | Published: 09 Dec 2019

Pegasystems

RPA and Low-Code BPA: An omnichannel approach to process transformation
sponsored by Mendix
WHITE PAPER: More businesses are recognizing the benefits and operational advantages of low-code development and businesses process automation in IT. Download this whitepaper to take advantage of the 3 RPA methods included.
Posted: 14 Nov 2019 | Published: 14 Nov 2019

Mendix

Digital Transformation Checklist
sponsored by Hitachi Vantara
WHITE PAPER: Leveraging data for innovative banking services only becomes useful when financial institutions know how and when to apply that data to their own services and processes. Download this 5-point digital transformation checklist to understand how you can successfully meet growing demands of customers amid all the technological and digital disruption.
Posted: 11 Dec 2019 | Published: 11 Dec 2019

Hitachi Vantara

Why Cold Prospecting Costs You 50% of Your Deals
sponsored by TechTarget
RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.
Posted: 31 Dec 2019 | Published: 29 Aug 2019

TechTarget

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget
 

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