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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

AI: Going beyond the hype
sponsored by IBM
EGUIDE: Check out the latest findings on how the hype around artificial intelligence could be sowing damaging confusion. Also, read a number of case studies on how enterprises are using AI to help reach business goals around the world.
Posted: 04 May 2018 | Published: 04 May 2018

IBM

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER: Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE: Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

The Complete Guide to Optimizing Demand Generation
sponsored by Optimizely
EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Optimizely

Case Study: How HubSpot Automated Security Management
sponsored by ForeScout Technologies, Inc.
CASE STUDY: Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.
Posted: 10 May 2018 | Published: 10 May 2018

ForeScout Technologies, Inc.

Global Hotel Chain Saves Over $300K in Training Costs Using RPA
sponsored by Kryon Systems
WHITE PAPER: In this case study, learn how one global hotel giant saved over $300,000 in training costs through robotic process automation.
Posted: 17 Aug 2018 | Published: 17 Aug 2018

Kryon Systems

Navigating Growth Strategies in the Wake of Technological Uncertainty
sponsored by Oracle NetSuite
ANALYST REPORT: In today's business world, developing a strategy for sustained growth is plagued by the uncertainty ushered in by technological disruption. Download now to learn how companies across the world are encountering and overcoming the key challenges posed by digital disruption, evolving market demands, and more.
Posted: 27 Jun 2018 | Published: 20 Jun 2018

Oracle NetSuite
 

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