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Ad Analysis Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

If That Data Deal Seems Too Good to Be True, It Probably Is
sponsored by TechTarget
WHITE PAPER: In an environment where GDPR is raising good questions about data quality, this white paper discusses key issues and guidance for marketers—whether the data is sourced for simple appending and other hygiene or as a catalyst for delivering significant business performance gains.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER: Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Marketing Trends Across Retail and Consumer Goods
sponsored by Salesforce
RESEARCH CONTENT: Marketers tasked with selling products are entering uncharted territory. Retailers realize that traditional marketing tactics are not enough to drive sales. Read this report by Salesforce to learn about how marketers of consumer goods are using the customer experience to effectively market to consumers and how you're organization can do the same.
Posted: 31 Oct 2018 | Published: 31 Dec 2016

Salesforce

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Boosting Omnichannel Sales with Data-driven Marketing
sponsored by Reltio
WHITE PAPER: Historically marketers have turned to the traditional tools of the trade. In this white paper, find out why marketers are turning to machine learning and predictive analytics better understand consumer behaviors, and how cloud-based data-driven applications can help decipher the growing volume of data.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

Reltio

Global e-commerce: a $4 trillion market by 2020
sponsored by ChannelAdvisor
WHITE PAPER: According to ChannelAdvisor, worldwide retail e-commerce sales are projected to top $4 trillion by 2020. Expanding an e-commerce business globally is not as complex as it once was, and those who do not expand globally could be left behind. Learn how to stay relevant by reading this white paper.
Posted: 08 Oct 2018 | Published: 31 Dec 2017

ChannelAdvisor

Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER: In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

Coveo

Global Hotel Chain Saves Over $300K in Training Costs Using RPA
sponsored by Kryon Systems
WHITE PAPER: In this case study, learn how one global hotel giant saved over $300,000 in training costs through robotic process automation.
Posted: 17 Aug 2018 | Published: 17 Aug 2018

Kryon Systems
 

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