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Ad Analysis Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER: In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

Coveo

The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK: Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Marketo

Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY: In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018

Domo Technologies

Make Your IT Organization More Strategic and Valuable with iPaaS
sponsored by Scribe Software Corporation
WEBCAST: Find out how to simplify and accelerate data integration and support bimodal IT with a centralized, hub-and-spoke style integration PaaS (iPaaS).
Posted: 26 Jan 2018 | Premiered: Apr 13, 2017

Scribe Software Corporation

The State of Engagement: Insights on Engagement from 2,000 Global Consumers and Marketers
sponsored by Marketo
ANALYST REPORT: In this State of Engagement report, uncover findings from a survey of 1,100+ marketers and 1,000+ consumers that reveal how consumer engagement happens, and how success is measured.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

Reducing the Quality/Efficiency Tradeoff
sponsored by Signavio
WHITE PAPER: Find out how to take a holistic, flexible approach to business process management (BPM) so that you can establish a better balance between efficiency and quality across your operations and development initiatives.
Posted: 19 Jan 2018 | Published: 30 Sep 2016

Signavio

The World of Business Transformation and Business Process Management
sponsored by Signavio
WHITE PAPER: This white paper defines and explores digital transformation from a BPM point of view. Learn about the ongoing evolution of business process apps, and delve into topics like the incorporation of AI into digital transformation efforts.
Posted: 16 Jan 2018 | Published: 31 Dec 2017

Signavio

Marketing Analytics Meets Artificial Intelligence
sponsored by SAS
RESOURCE: This checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great CX.
Posted: 15 Aug 2018 | Published: 31 Oct 2016

SAS

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft
 

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