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Ad Analysis Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE: Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019

Act-On Software

The Keys to An Effective Channel Incentive Program
sponsored by Fielo
WHITE PAPER: Far too many channel incentive programs fail—however, with some creative thinking and intelligent goal awareness, you can help ensure that your channel incentive program is a success. Read this white paper for 8 key tactics to create an effective channel incentive program.
Posted: 14 Oct 2019 | Published: 14 Oct 2019

Fielo

5 Reasons Why Marketing Automation Software Implementations Fail
sponsored by Act-On Software
RESOURCE: Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.
Posted: 15 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Beginner’s Guide to Observability
sponsored by Splunk
WHITE PAPER: Job roles organization-wide with integrated visibility into their respective operational processes (more formally known as observability) can lead to some dramatic improvements in the overall customer experience that you deliver. Read this white paper for some examples of observability in action, and how you can achieve it.
Posted: 21 Oct 2019 | Published: 21 Oct 2019

Splunk

CMOs: How to Leverage Data to Enhance Customer Experiences
sponsored by Verizon
WHITE PAPER: In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.
Posted: 30 Aug 2019 | Published: 30 Aug 2019

Verizon

State of Marketing Automation Report
sponsored by Act-On Software
RESEARCH CONTENT: Despite the increasing interest in and use of marketing automation software in recent years, there has been a surprising lack of research around how and why marketers are using these platforms—until now. Read this report for results of a massive 2019 marketers survey surrounding popular marketing automation tech and how it's being utilized.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

Act-On Software

From Pipeline to Platform: The Future of E-Commerce
sponsored by DMI Inc
WHITE PAPER: Read this e-book for an explanation of why platform companies are succeeding right now—and how pipeline companies can deploy platform tools to not only compete, but thrive in the long-term.
Posted: 01 Nov 2019 | Published: 01 Nov 2019

TOPICS:  Marketing
DMI Inc

Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER: To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019

TechTarget
 

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