Are You Ready for Marketing Automation?
Marketing automation can transform your sales and marketing programs, as it helps you more effectively manage and process lead flows, turning potential customers into long-lasting relationships.
However, making the move to automation requires a certain level of readiness - does your organization possess the capabilities and face the challenges that marketing automation is best suited for?
Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in areas such as:
- Revenue process
- Customer to sales team ratio
- Lead nurturing
- And more!