The Age of Social Media: Lead Generation and Brand Authenticity
According to a Forrester survey, 20% of buyers believe what a brand says about itself, but 70% of buyers trust the recommendations of friends and family.
Why is there such disparity between these statistics? People view any brand-to-buyer communication as an advertisement – resulting in distrust of the validity of information. Peer-to-peer communication bolsters brand authenticity with little or no cost. What strategy should you follow to bolster leads and increase brand trust?
This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.