Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >  

Search Engine Optimization

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: SEO
DEFINITION: A phantom page is a Web page that is optimized for search engines rather than for humans. Such optimization usually results in a great deal of keyword -heavy text that does not make sense to human readers. Phantom pages are generally created in multiples, as part of a shadow domain .The practice of using phantom pages is sometimes referred to as page cloaking or black hat cloaking . Typically, the  … 
Definition continues below.
Search Engine OptimizationWhite Papers (View All Report Types)
9 Matches
How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

2008 Video SEO Playbook
sponsored by Brightcove
WHITE PAPER: This white paper de-mystifies the world of video search, and in doing so, provide you with a practical framework for video SEO that lets you maximize the value of your video content.
Posted: 10 Jun 2008 | Published: 01 Jun 2008


5 Keys to Success with Internet TV
sponsored by Brightcove
WHITE PAPER: The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar.
Posted: 10 Jun 2008 | Published: 01 Jan 2007


What Every HR Manager Needs to Know about Online Recruiting
sponsored by Sage Abra
WHITE PAPER: This white paper discusses topics that HR Managers need to know to understand the growing importance of online recruitment, and to create strategies that fully utilize the Internet as a key source of highly-qualified applicants.
Posted: 03 Mar 2008 | Published: 01 Jan 2007

Sage Abra

Customer Stories: Plenty of Fish
sponsored by PEER 1
WHITE PAPER: The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.
Posted: 10 Jan 2008 | Published: 01 Jan 2007

PEER 1

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005

WebSideStory
9 Matches
 
SEARCH ENGINE OPTIMIZATION DEFINITION (continued): …  purpose of black hat cloaking is to artificially increase the SEO (search engine optimization) value of the owner's main website.To use black hat cloaking, a site owner creates separate versions of site content: normal pages for humans and phantom pages for search engine spiders. The owner accesses a frequently updated list of bot IP addresses (which is how the site's servers identify them). If the owner is successful, the search engine bot is fooled by the phantom page and ranks the page and website higher than it would have based on the valid content. Based on the search rankings, the site gets … 
Search Engine Optimization definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement