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Search Engine Optimization

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ALSO CALLED: SEO
DEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about  … 
Definition continues below.
Search Engine Optimization White Papers (View All Report Types)
12 Matches
Rank Higher on Google with Always-On SSL
sponsored by GeoTrust, Inc.
WHITE PAPER: This white paper explores how to improve SEO ranking and be found by more customers through always-on SSL.
Posted: 20 Jul 2015 | Published: 17 Jun 2015

GeoTrust, Inc.

Your Quick Reference Guide to Always-On SSL
sponsored by Symantec
WHITE PAPER: This white paper explains the benefits of always-on SSL and how you can implement it on your sites.
Posted: 21 Apr 2015 | Published: 21 Apr 2015

Symantec

Grow Business Consumer Trust
sponsored by Symantec Corporation
WHITE PAPER: In this white paper, you'll learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.
Posted: 12 Jan 2015 | Published: 31 Oct 2013

Symantec Corporation

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

5 Keys to Success with Internet TV
sponsored by Brightcove
WHITE PAPER: The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar.
Posted: 10 Jun 2008 | Published: 01 Jan 2007


2008 Video SEO Playbook
sponsored by Brightcove
WHITE PAPER: This white paper de-mystifies the world of video search, and in doing so, provide you with a practical framework for video SEO that lets you maximize the value of your video content.
Posted: 10 Jun 2008 | Published: 01 Jun 2008


What Every HR Manager Needs to Know about Online Recruiting
sponsored by Sage Abra
WHITE PAPER: This white paper discusses topics that HR Managers need to know to understand the growing importance of online recruitment, and to create strategies that fully utilize the Internet as a key source of highly-qualified applicants.
Posted: 03 Mar 2008 | Published: 01 Jan 2007

Sage Abra

Customer Stories: Plenty of Fish
sponsored by PEER 1
WHITE PAPER: The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.
Posted: 10 Jan 2008 | Published: 01 Jan 2007

PEER 1

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005

WebSideStory
12 Matches
 
SEARCH ENGINE OPTIMIZATION DEFINITION (continued): … Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."
Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary

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