Online content is information delivered via the online channel to entice, educate and drive action on the part of end users.
Aberdeen surveyed 300+ executives, users and managers of online content management systems with the objective of exploring methods that companies use to build their web content management and delivery models. The goals for these companies include: increasing revenue, maximizing marketing effectiveness and delivering a better online customer experience.
Research Analyst, Online Customer Experience
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines