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Search Engine Optimization

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ALSO CALLED: SEO
DEFINITION: A phantom page is a Web page that is optimized for search engines rather than for humans. Such optimization usually results in a great deal of keyword -heavy text that does not make sense to human readers. Phantom pages are generally created in multiples, as part of a shadow domain .The practice of using phantom pages is sometimes referred to as page cloaking or black hat cloaking . Typically, the  … 
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Search Engine OptimizationMultimedia (View All Report Types)
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Simpana 10 Demo: Compliance Search and Legal Hold
sponsored by CommVault Systems, Inc.
VIRTUAL ENVIRONMENT: This short webcast features a service that offers powerful index and search functions that compile unstructured data from all of your devices. View now to see how you can simplify compliance management without high costs.
Posted: 07 Feb 2014 | Premiered: 30 Sep 2013

CommVault Systems, Inc.

TiVo Reduces Call Center Costs
sponsored by Google Search Appliance
VIDEO: Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.
Posted: 29 Nov 2010 | Premiered: 29 Nov 2010

Google Search Appliance
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SEARCH ENGINE OPTIMIZATION DEFINITION (continued): …  purpose of black hat cloaking is to artificially increase the SEO (search engine optimization) value of the owner's main website.To use black hat cloaking, a site owner creates separate versions of site content: normal pages for humans and phantom pages for search engine spiders. The owner accesses a frequently updated list of bot IP addresses (which is how the site's servers identify them). If the owner is successful, the search engine bot is fooled by the phantom page and ranks the page and website higher than it would have based on the valid content. Based on the search rankings, the site gets … 
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