Information Technology Marketing

VIRTUAL ENVIRONMENT: In this comprehensive Advanced Analytics Classroom, celebrated BI consultant Thomas Rathburn shares the secrets of implementing a successful predictive analytics and data mining program. Learn some best practices, get insight into key trends and developments, discover potential challenges, and more.

Posted: 14 Feb 2013 | Premiered: 12 Feb 2013

WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles  of delivering an exceptional experience.

Posted: 13 Dec 2012 | Published: 13 Dec 2012

WHITE PAPER: View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance.

Posted: 04 Feb 2013 | Published: 04 Feb 2013

WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.

Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

Posted: 18 May 2012 | Published: 18 May 2012

CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.

Posted: 12 Jun 2009 | Published: 12 Jun 2009

EGUIDE: This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.

Posted: 11 Nov 2011 | Published: 11 Nov 2011

EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

Posted: 06 May 2011 | Published: 06 May 2011

BROCHURE: Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers.

Posted: 15 Dec 2010 | Published: 14 Dec 2010

WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.

Posted: 28 Oct 2011 | Published: 28 Oct 2011