Business of Information Technology  >   Business Processes  >  

Information Technology Marketing

RSS Feed    Add to Google    Add to My Yahoo!
Information Technology MarketingReports
 
Building Lift and Loyalty with Personalized Product Recommendations
sponsored by IBM
WHITE PAPER: Uncover the key characteristics that merchants need from a product recommendation engine, as well as tips to boost revenue and customer satisfaction.
Posted: 20 Oct 2014 | Published: 31 Jan 2014

IBM

The Integration and Automation Marketers Need to Win Customers for Life
sponsored by Sitecore
WHITE PAPER: Learn about a platform capable of creating a single view of the customer in a big data marketing repository, and, as a result, enabling marketers to form lasting bonds with their customers.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

The CMO–CIO disconnect
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from Accenture reveals the extent of the disconnect between chief marketing officers (CMOs) and chief information officers (CIOs), and offers advice on how to bridge the gap.
Posted: 27 Aug 2013 | Published: 27 Aug 2013

ComputerWeekly.com

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Harnessing Business-Led IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: CIOs should treat business-led IT ("Shadow IT") as another, often better, way to achieve the core goals of Corporate IT, this report from CEB argues
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement