Business of Information Technology  >   Business Processes  >  

Information Technology Marketing

RSS Feed    Add to Google    Add to My Yahoo!
Information Technology MarketingReports
 
Executive Perceptions of Live Online Video - by the Numbers
sponsored by UStream
WHITE PAPER: Access the following white paper summary of "Executive Visions on Video in the Workplace" to uncover why different levels of an enterprise hold the views they do for live video and ultimately discover if you should consider an initiative sooner than later.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

UStream

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS
sponsored by Limelight Networks, Inc.
WHITE PAPER: This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.
Posted: 12 May 2014 | Published: 12 May 2014

Limelight Networks, Inc.

Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

New Industries Finding Useful Roles for Dynamic Case Management
sponsored by Eccentex
ESSENTIAL GUIDE: In this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more.
Posted: 29 Nov 2012 | Published: 29 Nov 2012

Eccentex

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement