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Information Technology Marketing Reports
 
The True Impact of Tags: IT’s Guide to Third Party Monitoring
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This resource addresses the impact various third parties have on enterprise sites. You'll learn about the challenges IT/Ops faces in order to meet both business and performance expectations.
Posted: 05 Aug 2016 | Published: 05 Aug 2016

Catchpoint Systems Inc.

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

CRM Buyer's Guide: Take the Guesswork out of your CRM Purchase
sponsored by BPM'Online
EBOOK: 55% of companies say that the success of their CRM initiative lies in defining the right set of requirements. Well, what exactly are those requirements? This buyer's guide helps to lay out your CRM decision-making roadmap, pointing out the key considerations while providing dos and don'ts as well as pro-tips.
Posted: 26 Aug 2016 | Published: 26 Aug 2016

BPM'Online

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Identify Must-Haves to Land the Best CRM Tool
sponsored by SearchCRM
EBOOK: This exclusive buyer's guide details the essentials for acquiring the best CRM tool. Download now to explore features and other areas to consider in a CRM tool that will help with your purchasing decisions and how the future of your organization could impact these decisions.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

TOPICS:  CRM | Marketing
SearchCRM

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

How user experience is a business differentiator
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Enterprise

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite
 
 
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