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Information Technology Marketing Reports
 
Shine a Light, Gain Customer Insight
sponsored by SearchCRM
EBOOK: Companies are using marketing automation systems and beacon technologies to gain more information about their customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TOPICS:  CRM | Marketing
SearchCRM

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: This white paper relieves marketing pressures by providing insight into marketing analytics. Unwind and discover how to engage the multichannel customer, create more successful campaigns, and more.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

Playtech case study: Predictive monitoring tools deliver game-changing uptime
sponsored by Hewlett-Packard Limited
WHITE PAPER: Read this white paper to see how automated, integrated monitoring tools helped Playtech monitor web applications predictively to further protect uptime, user experience, and revenue.
Posted: 02 Jun 2015 | Published: 31 Aug 2013

Hewlett-Packard Limited

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Giving Small Businesses the Recovery Capabilities they Need
sponsored by Datto, Inc.
WHITE PAPER: This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.
Posted: 20 May 2014 | Published: 20 May 2014

Datto, Inc.

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM
 
 
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