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Information Technology Marketing Reports
 
The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

5 Ways to Deliver a Stronger Digital Experience for Your Brand
sponsored by BrightSpot
WHITE PAPER: Creating great digital customer experiences at lightning speed across multiple channels is tough. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital experiences can help. Learn 5 ways you can make delivering stronger digital experiences easier for your company.
Posted: 12 Sep 2017 | Published: 12 Sep 2017

BrightSpot

Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Context Marketing for Dummies
sponsored by Sitecore
EBOOK: How does a marketer create a personalized customer experience for each customer? To remain relevant, you must rise to the challenges and opportunities offered by context marketing. Begin your journey to successful context marketing with this 5-chapter e-book.
Posted: 02 Oct 2017 | Published: 02 Oct 2017

Sitecore

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

Salesforce.com

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

SearchCRM

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo
 
 
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