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Information Technology Marketing Reports
 
Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

Top Marketing Data Collaboration Challenges
sponsored by IntraLinks, Inc
WHITE PAPER: In this whtie paper, discover the 6 data security and control challenges that marketing departments face and how to reduce risk and loss.
Posted: 15 May 2015 | Published: 06 May 2015

IntraLinks, Inc

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

How to start, refine and improve your social media business strategy
sponsored by ComputerWeekly.com
BOOK: This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

ComputerWeekly.com

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo
 
 
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