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Information Technology Marketing Reports
 
The State of Data-Driven Marketing and CEM in 2015
sponsored by Teradata
RESOURCE: Learn about how data-driven marketing can create individualized insights. Connect large amounts of online and offline data to deliver cross-channel, personalized marketing campaigns and meet customer demands.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

Infor

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
 
 
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