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Information Technology Marketing Reports
 
Beyond the Campaign: Engaging Today's Digital Customers
sponsored by Microsoft
WEBCAST: In this webinar, analyst and author Ray Wang explains why continuity is essential to an effective digital marketing strategy. Tune in and learn insider tips on creating engaging omnichannel campaigns.
Posted: 25 Aug 2015 | Premiered: Jun 17, 2015

Microsoft

The New CMO Guide: A Handbook for Marketing Leaders
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper provides a guide to help you create a marketing strategy.
Posted: 01 Apr 2015 | Published: 01 Apr 2015

Silverpop Systems Inc. an IBM Company

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Modernize your Enterprise with Effective Big Data Analytics Strategies
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to explore innovative business models and use cases made possible by big data analytics and management.
Posted: 31 Aug 2015 | Published: 31 Aug 2015

TIBCO Software Inc.

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

The Complete Guide to Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

How to: Crafting a Comprehensive Social Media Strategy
sponsored by Hootsuite
EGUIDE: In this expert e-guide, learn how to craft a social media strategy that delivers undeniable results – and how to choose the tools that make the most sense for your business, so you can reach potential employees, customers, and partners.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Hootsuite

The Journey to Smarter Commerce
sponsored by IBM
EBOOK: In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.
Posted: 03 Sep 2013 | Published: 30 Apr 2013

IBM
 
 
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