Information Technology Marketing

WHITE PAPER: This resource presents how IT solution providers can grow through a targeted approach to marketing and sales by focusing on specific industries or types of businesses.

Posted: 06 Jan 2012 | Published: 06 Jan 2012

WHITE PAPER: Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.

Posted: 19 Dec 2011 | Published: 19 Dec 2011

WHITE PAPER: Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.

Posted: 05 Jan 2011 | Published: 05 Jan 2011

VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.

Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

WHITE PAPER: Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services.

Posted: 27 Dec 2011 | Published: 27 Dec 2011

WHITE PAPER: This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.

Posted: 13 Jan 2012 | Published: 13 Jan 2012

ANALYST REPORT: This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.

Posted: 02 Sep 2010 | Published: 02 Sep 2010

WHITE PAPER: In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications.

Posted: 16 Sep 2008 | Published: 16 Sep 2008

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

WHITE PAPER: This SellingPower white paper explores four strategic ways that sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.

Posted: 13 Jan 2012 | Published: 13 Jan 2012