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Information Technology Marketing Reports
 
Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

Marketing Your MSP Business: 4 Steps to Measurable Success
sponsored by Solarwinds N-able
RESOURCE: This resource outlines 4 key steps to successful marketing for MSPs of any size. Read on to learn about how to build a focused marketing program that can give you measurable results.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Solarwinds N-able

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

How to: Crafting a Comprehensive Social Media Strategy
sponsored by Hootsuite
EGUIDE: In this expert e-guide, learn how to craft a social media strategy that delivers undeniable results – and how to choose the tools that make the most sense for your business, so you can reach potential employees, customers, and partners.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Hootsuite

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo
 
 
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