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Information Technology Marketing Reports
8 Ways Marketing Automation Can Unlock the Value of Your CRM
sponsored by
EBOOK: This eBook explains why marketing automation and CRM their full potential by being thoughtfully paired. Read on to learn how to unlock the key functionality that top-performing sales and marketing teams rely on.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

The CMO–CIO disconnect
sponsored by
ESSENTIAL GUIDE: This study from Accenture reveals the extent of the disconnect between chief marketing officers (CMOs) and chief information officers (CIOs), and offers advice on how to bridge the gap.
Posted: 27 Aug 2013 | Published: 27 Aug 2013

Why Marketing Productivity Matters Just as Much as Sales Productivity
sponsored by Conversica
EGUIDE: In this e-guide, Alex Gorbansky, CEO of Docurated, argues that sales rep productivity tracking is overshadowing marketing productivity, to businesses' detriment. Next, Lisa Dennis, President of Knowledge Associates, tackles the topic of marketing and sales alignment.
Posted: 17 Jul 2015 | Published: 23 Jun 2015


Transforming business at the intersection of marketing and technology
sponsored by
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015


How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015


5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013


Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

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