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Information Technology MarketingReports
 
Smartself-service – a guide for buyers
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Rob Bamforth and Clive Longbottom offer a checklist for assessing suppliers for smart-self service projects.
Posted: 04 Mar 2013 | Published: 04 Mar 2013

ComputerWeekly.com

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

The CMO–CIO disconnect
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from Accenture reveals the extent of the disconnect between chief marketing officers (CMOs) and chief information officers (CIOs), and offers advice on how to bridge the gap.
Posted: 27 Aug 2013 | Published: 27 Aug 2013

ComputerWeekly.com

Improving Multichannel Marketing with Optimization
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

SAS

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp
 
 
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