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Information Technology MarketingWhite Papers (View All Report Types)
 
New social business technology transforms marketing
sponsored by Jive Software
WHITE PAPER: Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

Give Small Business What It Needs
sponsored by Datto, Inc.
WHITE PAPER: This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.
Posted: 20 May 2014 | Published: 20 May 2014

Datto, Inc.

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

The Eight Truths of Social Learning. Now.
sponsored by SkillSoft Corporation
WHITE PAPER: This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.
Posted: 30 Jun 2011 | Published: 30 Jun 2011

SkillSoft Corporation
 
 
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