Information Technology Marketing White Papers

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May 25, 2013

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Information Technology Marketing

Information Technology Marketing White Papers (View All Report Types)

Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective sponsored by SiteCore WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Application Development \| Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Online Marketing \| User Experience \| Web Content Management

Improve Sales and Marketing Alignment to Generate Better Business Results sponsored by Oracle Corporation WHITE PAPER: In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment. Posted: 18 Sep 2012 \| Published: 01 Sep 2012 TOPICS: Customer Interaction Services \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Information Systems \| Sales Representatives

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Technology Assessment Vendor Viewpoint: Teradici Corporation sponsored by Teradici Corporation WHITE PAPER: This white paper gives a IT administrators a new approach to computer deployment management and PC functionality. Posted: 10 Mar 2008 \| Published: 01 Jan 2007 TOPICS: Application Security \| Database Security \| Desktop Computer Support \| Financial Services \| Healthcare Industry \| IDC \| Infrastructure Management \| Manufacturing \| Marketing \| Networking \| Server Virtualization \| Thin Client Hardware \| Thin Client Software

Achieving Sustained Growth through Operational Excellence sponsored by SAP AG WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts. Posted: 29 Oct 2009 \| Published: 02 Jun 2009 TOPICS: Business IT Alignment \| Business Metrics \| Business Process Management \| Enterprise Resource Management \| Financial Reporting \| Financial Systems \| Financing \| Marketing \| Operational Metrics (Systems) \| Sales Information Systems

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Explode Six Marketing Myths sponsored by IBM WHITE PAPER: Maximize campaign effectiveness with analytic technology. Posted: 18 Oct 2011 \| Published: 18 Oct 2011 TOPICS: Business Intelligence \| Data Analytics \| Direct Marketing \| Marketing \| Predictive Analytics

Using electronic contact details for marketing sponsored by Experian QAS WHITE PAPER: What does an e-Marketer do when he or she gets to work? What tasks do they perform that are impacted upon by legislation and regulation? Let's take a look at a simplified view where we acquire, hold and use electronic contact information e.g. email addresses and see how legislation and regulation has an impact. Posted: 30 Sep 2010 \| Published: 01 Dec 2009 TOPICS: Customer Data Management \| Data Governance \| Data Management \| Data Quality \| Information Management \| Marketing \| Regulatory Compliance

The State of Marketing 2011: Unica’s Annual Survey of Marketers sponsored by Unica Corporation - An IBM Company WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Campaign Management \| Channel Management \| Customer Data Integration \| Marketing \| Mobile CRM \| Online Marketing \| Social Networking \| Web Analytics

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