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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Ensuring Database Performance in an Ever-Changing Infrastructure
sponsored by Dell Software
WEBCAST: In this webcast, learn how to tackle database complexity stemming from today's constantly fluctuating infrastructure. Understand the pillars of efficient performance monitoring and how to institute a solid database performance strategy that improves analysis and accelerates problem detection and resolution.
Posted: 14 Mar 2016 | Premiered: Oct 8, 2015

Dell Software

How Oracle Exadata is Supporting 24-Hour Global Recruitment at Sthree
sponsored by Cintra/Oracle
CASE STUDY: This case study highlights SThree's, a recruitment company, decision to invest in a partner that provided them with ongoing expertise and 24-hour cover for their database management. Read on to discover how this 24/7 service can reduce your costs associated with recruiting and training staff and streamline your database operations.
Posted: 14 Mar 2016 | Published: 14 Mar 2016

Cintra/Oracle

Address the Challenges of Managing Software Assets with a Global Software Recognition Database
sponsored by Snow Software
WHITE PAPER: In this white paper, you'll learn about a subscription-based software recognition service that combines a global database with a team of experts. Uncover ways this effective duo can help you gain visibility and understanding of licensable applications and suites, all within a database that supports more than 250,000 applications.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Snow Software

Database on Cloud: Fast, Simple, Economical, and yes, Secure
sponsored by IBM
WHITE PAPER: This data sheet explores databases available on demand as a cloud service. Designed with security in mind, you'll uncover the variety of advantages from leveraging this nontraditional approach to database management.
Posted: 10 Mar 2016 | Published: 30 Sep 2015

IBM

Surfing the flash flood of data growth
sponsored by ComputerWeekly.com
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

ComputerWeekly.com

Harnessing Data from the Internet of Things
sponsored by IBM
WHITE PAPER: Conventional approaches to data storage and analysis aren't good enough for Internet of Things (IoT) data. This resource provides critical advice to help you evaluate database architectures and data management strategies in preparation for the explosion of data from the IoT.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

IBM

Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

The OLTP DBMS Market Becomes the Operational DBMS Market
sponsored by Pure Storage
WHITE PAPER: View this exclusive white paper to learn how flash memory, DRAM, and other technology advances are changing the database management system marketing (DBMS) market. Learn how to readdress the way you handle your infrastructure to keep pace with and capitalize on these new advances.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

Investing in What Matters: Looking Beyond Converged Infrastructure
sponsored by Oracle, in association with Intel
WHITE PAPER: In this resource, you will discover 3 limitations of which you should be aware when considering converged and hyperconverged offerings for your infrastructure, and why cloud architecture might be better.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Oracle, in association with Intel

Accelerate Common MongoDB Workloads with an SSD Strategy
sponsored by Micron Technology
WHITE PAPER: This resource describes how to improve MongoDB's performance by using an SSD as the primary storage device in each node. Learn how this strategy increases the performance of each node in the cluster, reduces application latency, and simplifies both node and cluster design.
Posted: 12 Feb 2016 | Published: 31 Dec 2015

Micron Technology

Defense-In-Depth: Database Securing
sponsored by Oracle Corporation
WHITE PAPER: Today, a DBA can leave work with terabytes of information easily. In this technical primer, you'll find details on ways to control access for your authorized users. Uncover strategies for data theft, SQL injection, and noncompliance prevention.
Posted: 10 Feb 2016 | Published: 10 Feb 2016

Oracle Corporation

Your Guide to Database Firewall Strategies
sponsored by Oracle Corporation
WHITE PAPER: Uncover comprehensive and flexible database, operating system, and application monitoring strategies. Learn how database firewall tools can act as a first line of defense for your network, help prevent SQL injection, and much more.
Posted: 10 Feb 2016 | Published: 30 Apr 2014

Oracle Corporation

Support Your Innovation Needs with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper now and find out how your company can take advantage of the 'data dividend' through the next wave of innovation on the Microsoft SQL Server platform including improvements in performance, security and compliance, availability, scalability and cloud capabilities.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

Microsoft

SQL Server 2016: Have you Made the Leap?
sponsored by Microsoft
WHITE PAPER: Some technology gets better over time. If you haven't already, explore the categories of enhancement in SQL Server 2016.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

Microsoft

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

MongoDB Updates Include Swappable Data Storage Engines
sponsored by Rackspace
EGUIDE: In this expert e-guide, discover recent updates to MongoDB that enable organizations to switch storage engines depending on user needs. Additionally, learn about forthcoming updates to MongoDB that will streamline database design and provide better visibility into NoSQL data structures.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

NoSQL Databases Excel at Spreading Cloud & Web Applications
sponsored by Rackspace
EGUIDE: In this e-guide, learn from experts about the agility and flexibility that NoSQL database software affords, allowing cloud-based Web applications to shine.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

NoSQL Databases Continue to Expand and Co-exist with SQL
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore the challenges that NoSQL databases are rising to meet, and how the latest developments in NoSQL database technology are interweaving with traditional relational databases.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

An Introduction to the Open Source DBMS, Redis
sponsored by Rackspace
EGUIDE: Redis is a lightweight, flexible, key-value store, open source database management system. In this expert e-guide, Craig S. Mullins provides an overview of Redis, this DBMS' key features, and its supported data structures. Additionally, learn areas where Redis excels.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

The Challenges of NoSQL Architecture, According to IT Pros
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore insights from a series of IT leaders and data management consultants about the current readiness of NoSQL technology for enterprise-level tasks, such as business intelligence and big data applications.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

Getting Started with Hadoop on Openstack
sponsored by Rackspace
RESOURCE CENTER: The following resource will provide readers with an example of how to get started with Apache Hadoop in the cloud. Inside, learn how to launch Hadoop cluster with two nodes and growing up to 64 nodes.
Posted: 18 Feb 2016 | Published: 18 Feb 2016

Rackspace

Top 5 Redis use cases
sponsored by Rackspace
WHITE PAPER: Redis is an open-source, BSD-licensed, in-memory data structure store that is used as a database cache and message broker. In this blog post, explore 5 of the most common use cases for Redis, including: session cache, full page cache, queues, and 2 more.
Posted: 18 Feb 2016 | Published: 19 May 2015

Rackspace

The Landscape Of Today's Application Integration Architecture
sponsored by Oracle Corporation
EGUIDE: Increasingly, business processes are demanding that more information be shared across many tasks, and thus, many applications. This e-guide details what is happening now in application integration architecture and how trends in enterprise architecture, hosting and app development are rapidly changing the landscape.
Posted: 17 Feb 2016 | Published: 15 Feb 2016

Oracle Corporation

MongoDB 3.0 WiredTiger Compression and Performance
sponsored by Rackspace
RESOURCE CENTER: The following resource provides readers with an overview of MongoDB's WiredTiger. Read on to learn about configurations, compression capabilities, and performance.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace

Encryption-at-Rest: Keep Inactive Data Protected
sponsored by Rackspace
RESOURCE CENTER: Learn how to protect inactive data with an encryption-at-rest solution.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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