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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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IDC: Who Can Benefit from SAP HANA Database and S/4HANA on Power?
sponsored by IBM
WHITE PAPER: In this IDC report, receive an introduction to Power, and how it works with HANA and S/4HANA to help businesses achieve performance improvements and strong ROI.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

IBM

Finance Executives: A Breakthrough Dashboard For You
sponsored by Oracle Corporation
WEBCAST: Join Justin Gillespie, Principal for Business Intelligence and Data Warehousing at The Hackett Group, in this webcast to explore the benefits of the Hackett Oracle Performance Exchange (HOPE) and learn how it could revolutionize how you leverage data.
Posted: 22 Feb 2017 | Premiered: Feb 22, 2017

Oracle Corporation

Why Flash Storage for SAP Solutions?
sponsored by Pure Storage
RESOURCE: SAP HANA and flash storage: a match made to be to compete with modern database and app demands? Here's your chance to decide. Access this infographic to discover the top 10 reasons enterprises cite for integrating one all-flash storage system with their traditional SAP and SAP HANA environments.
Posted: 21 Feb 2017 | Published: 31 Dec 2016

Pure Storage

Drive Deeper Insights across Data with SQL Server 2016
sponsored by Microsoft
WHITE PAPER: Explore how SQL Server 2016 can help drive deeper insights into big data from both relational and non-relational sources, in the cloud and on-premise. Discover how SQL Server 2016 helps you store data in more formats at scale, open up data access, provide predictive analytics, and share insights on-premise, via the web, and through mobile devices.
Posted: 20 Feb 2017 | Published: 30 Jun 2016

Microsoft

Sizing up Oracle Upgrades: Exadata with Oracle Database 12c
sponsored by Oracle
EGUIDE: In this expert e-guide, 20-year industry veteran Brian Peasley explores the top 10 reasons for upgrading Oracle databases to 12c. Discover how DBAs can improve their management of Oracle systems and how Oracle Exadata Database Machine enables analytics, batch, reporting, and other tasks to run simultaneously across databases.
Posted: 17 Feb 2017 | Published: 10 Feb 2017

Oracle

Managing Your Oracle Database Licenses
sponsored by Snow Software
WHITE PAPER: This paper introduces the basic principles of managing and optimizing the licensing of Oracle databases. Read on to uncover key components of a successful Oracle software asset management (SAM) strategy, and tips for using the intelligence provided by SAM technologies to reduce both the likelihood and cost of an Oracle audit.
Posted: 17 Feb 2017 | Published: 17 Feb 2017

Snow Software

Top 5 Salesforce Integration Patterns and Best Practices
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.
Posted: 09 Feb 2017 | Published: 31 Dec 2014

MuleSoft

10 Reasons to Upgrade to Oracle Database 12c
sponsored by Oracle
EGUIDE: Let Brian Peasland, a DBA with over 20 years of experience, explains why you should upgrade to Oracle Database 12c. Learn about how you can gain increased back-end support, updated hardware and OS, security patches and more inside.
Posted: 08 Feb 2017 | Published: 08 Feb 2017

Oracle

5 Reasons to Go with Oracle Database Appliance
sponsored by Oracle
RESOURCE: Running your database and applications gets expensive--especially considering there's no way to be sure your work will pay off. Access this infographic to learn about the top 5 aspects to look for when deciding on a database appliance software package to help boost your database's efficiency.
Posted: 03 Feb 2017 | Published: 03 Feb 2017

Oracle

5 Reasons Oracle Database Appliance is for You
sponsored by Oracle
RESOURCE: Running your database and applications gets expensive. Access this infographic to learn about an appliance that sets out to help run your Oracle Database as cost-effectively as possible while preparing you for the cloud.
Posted: 03 Feb 2017 | Published: 30 Dec 2016

Oracle

Compare Database Platforms for Simpler Management and Deployment
sponsored by Oracle
RESOURCE: When it comes to trying to put the right databases and software in place, many companies struggle to end the debate of "build vs. buy." This resource helps you find a cost-effective database to suit your company's needs. Learn about Oracle's database appliance that simplifies deployment, maintenance, and support and can be managed by just one DBA.
Posted: 24 Jan 2017 | Published: 31 Dec 2016

Oracle

Research Study: The Role of SAP S/4 HANA in the Age of Digital Transformation
sponsored by SNP America, Inc.
RESEARCH CONTENT: With S/4 HANA, SAP added a new chapter to its long ERP history. But with the age of digital transformation, is S/4 HANA a reliable and relevant technology? Access this in-depth research report, produced by PAC (a CXP Group company), to discover how S/4 HANA is being applied, what challenges SAP users face, and much more.
Posted: 24 Jan 2017 | Published: 24 Jan 2017

SNP America, Inc.

Resume Business Faster with Engineered Oracle Database Recovery
sponsored by Oracle Corporation
VIDEO: This brief video examines the only backup and recovery system co-engineered with Oracle databases and Oracle cloud. Access now to discover a zero data loss recovery appliance that will minimize the time it takes to recover your databases fully with cloud-connected automated backups that eliminate silos and vastly improve user experiences.
Posted: 08 Nov 2016 | Premiered: 26 Oct 2016

Oracle Corporation

Guide to SAP HANA: Implementation Options, Tips, and More
sponsored by Freudenberg IT
EGUIDE: Explore the journey to a successful SAP HANA implementation so you can leverage the in-memory database's cloud and analytic capabilities. Learn about the key differences between HANA Cloud Platform and HANA Enterprise Cloud, uncover 5 implementation tips, and more.
Posted: 18 Jan 2017 | Published: 17 Jan 2017

Freudenberg IT

How To Build A Strong Data Foundation With A Scalable Relational Database
sponsored by IBM
RESOURCE: Investigate the resources provided in this flipbook to discover more about a relational database program that can provide a secure environment for real-time analytics that you can scale to fit your business needs.
Posted: 01 Dec 2016 | Published: 01 Dec 2016

IBM

Benefits and Pitfalls Of Hadoop Adoption
sponsored by IBM
WHITE PAPER: Learn 6 reasons to consider Hadoop for your data management and analytics program, and discover several reasons why such a large program may not be the right fit for you (e.g. you work mainly in SQL or you need high levels of security).
Posted: 21 Nov 2016 | Published: 21 Nov 2016

IBM

Learn How CERN Managed And Organized The Data From The Large Hadron Collider's 4 Experiments
sponsored by Oracle
WEBCAST: In this webcast case-study, learn why CERN, the company which runs the Large Hadron Collider, uses Oracle DB management technology to simultaneously run multiple databases. Learn what this program provides and if such benefits make sense for you (like application continuity, cloning and restoration of individual databases, and Oracle's Far Sync).
Posted: 08 Nov 2016 | Premiered: Nov 8, 2016

Oracle

The Enterprise Guide to SAP HANA's Cloud Models and Migration Checklist
sponsored by UXC Oxygen and Amazon Web Services
EGUIDE: If you're considering HANA but are unsure about SAP's models of cloud computing, you'll want to fully outline your deployment options before migration. Discover three options for cloud-based HANA, as well as 6-point checklist for crafting a successful cloud migration strategy.
Posted: 07 Nov 2016 | Published: 28 Oct 2016

UXC Oxygen and Amazon Web Services

Analyst Review Of CA Technologies' Database Performance Management Products
sponsored by CA Technologies
EGUIDE: In this expert guide by data strategist Craig Mullins, you'll learn about the full suite of database performance management products from CA Technologies. Craig reviews CA's 2 products for managing database structural performance, CA's SQL Performance Suite, how CA uses in-depth probes to monitor performance for a myriad of databases, and more.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

CA Technologies

Scaling SQL Server to New Limits
sponsored by Hewlett Packard Enterprise
WHITE PAPER: To avoid delays in reporting and responsiveness, learn how to turn transaction processing into a core differentiator. Discover ways the SQL Server 2016 release focuses on enhancing mission-critical performance, allowing you to empower analytics through deeper insights across data the cloud.
Posted: 02 Nov 2016 | Published: 02 Nov 2016

Hewlett Packard Enterprise

The Data Explosion: A Guide to Oracle's Data Management Cloud Services
sponsored by Oracle
WHITE PAPER: In this white paper, learn about Oracle's cloud-based database program that is highly scalable – giving you the ability to adapt your DB as IoT data becomes critical to businesses. Discover how you can build, deploy, and scale applications on your terms, simplify data management, and enable proactive analytics to gain actionable insights.
Posted: 31 Oct 2016 | Published: 31 Oct 2016

Oracle

How to Capture Critical Data With Simplified Data Management
sponsored by Oracle
RESOURCE: In one Internet minute, millions of people post statuses, tweets, and media online. With so much data flowing constantly from the consumer public, how can you capture Internet of Things (IoT) data and make it work for you? Learn about a fast and affordable cloud database platform, and download a trial of this software completely free for 30 days.
Posted: 31 Oct 2016 | Published: 31 Oct 2016

Oracle

AWS Lowers Cost Barriers for SAP HANA and Database Migrations to the Cloud
sponsored by UXC Oxygen and Amazon Web Services
EGUIDE: Although SAP deployments are currently dominated by appliances, more companies are tapping the cloud. But is cloud deployment a smart decision for you? Download now to weigh SAP HANA on-premises options against their cloud offerings. Also, discover how AWS' new tools will lower cost barriers for database cloud migrations.
Posted: 28 Oct 2016 | Published: 27 Oct 2016

UXC Oxygen and Amazon Web Services

Database in the Cloud: Discover More About Database as a Service
sponsored by Oracle
WHITE PAPER: Learn about the Oracle Database Cloud Service. Discover its unique characteristics, like the ability to scale workloads across multiple database instances, a secure private network that remains flexible enough to open network ports when needed, integration with familiar SQL Loader, and more.
Posted: 28 Oct 2016 | Published: 21 Oct 2015

Oracle

Oracle Database Cloud: Scale Fast. Simplify Now.
sponsored by Oracle
WHITE PAPER: Use this white paper to discover how Oracle Database Cloud Service can not only help you to easily migrate from a legacy server to your new DBaaS, but also grants you access to a built-in backup program to help your protect your data.
Posted: 28 Oct 2016 | Published: 28 Oct 2016

Oracle
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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