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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Customers Discuss Oracle Database 12c
sponsored by Oracle Corporation
VIDEO: In this video, hear from several users of Oracle 12c databases who discuss the benefits of the new pluggable database feature, and how this can free up time for focusing on business goals.
Posted: 14 Mar 2016 | Premiered: 14 Mar 2016

Oracle Corporation

Database on Cloud: Fast, Simple, Economical, and yes, Secure
sponsored by IBM
WHITE PAPER: This data sheet explores databases available on demand as a cloud service. Designed with security in mind, you'll uncover the variety of advantages from leveraging this nontraditional approach to database management.
Posted: 10 Mar 2016 | Published: 30 Sep 2015

IBM

Oracle Database Performance Assessment
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about a database performance assessment service that can be leveraged to review database environments in a fast and cost-effective manner. Discover how this service can improve overall performance, stability, and availability with minimal impact on business.
Posted: 10 Mar 2016 | Published: 10 Mar 2016

Oracle Corporation

Surfing the flash flood of data growth
sponsored by ComputerWeekly.com
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

ComputerWeekly.com

Guide to Database-as-a-Service (DBaaS)
sponsored by Oracle Corporation
WHITE PAPER: This two part white paper delves into the experiences five companies had when using a service-oriented approach to cloud database management. Learn how to handle Database-as-a-Service planning and design, explore the benefits associated with this approach, and much more.
Posted: 08 Mar 2016 | Published: 31 Dec 2014

Oracle Corporation

Harnessing Data from the Internet of Things
sponsored by IBM
WHITE PAPER: Conventional approaches to data storage and analysis aren't good enough for Internet of Things (IoT) data. This resource provides critical advice to help you evaluate database architectures and data management strategies in preparation for the explosion of data from the IoT.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

IBM

Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

Case Study: Zamil Industrial Maximizes Staff Productivity by Moving Databases and App Servers to the Cloud
sponsored by Oracle Corporation
CASE STUDY: This case study explains how Zamil Industrial, a leading developer of products for the global building and construction industry, maximized staff productivity by moving databases and application servers to the cloud with zero code changes.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Oracle Corporation

Assessment Tool: DBaaS ROI Calculator
sponsored by Oracle Corporation
ASSESSMENT TOOL: This assessment tool can help you determine the benefits you could experience from adopting a cloud database-as-a-service, which include database deployment acceleration, IT Infrastructure cost reduction, and more.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Oracle Corporation

The OLTP DBMS Market Becomes the Operational DBMS Market
sponsored by Pure Storage
WHITE PAPER: View this exclusive white paper to learn how flash memory, DRAM, and other technology advances are changing the database management system marketing (DBMS) market. Learn how to readdress the way you handle your infrastructure to keep pace with and capitalize on these new advances.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

Database Consolidation: Simplify Management and Backup
sponsored by Oracle Corporation
WHITE PAPER: Access this brief resource to learn about a database architecture strategy that offers simplified consolidation and requires no changes to your applications. Learn how you can increase server utilization, manage and backup many databases as one, provision and move databases rapidly, and more.
Posted: 07 Mar 2016 | Published: 31 Dec 2013

Oracle Corporation

The Benefits of a Reliable Database in the Cloud
sponsored by Oracle Corporation
WEBCAST: In this webcast, learn how subscription-based Oracle Database Cloud enables simple, fast, and secure cloud services for its databases. Discover the benefits this can provide, such as: real-time updates and app deployment, as-needed CPU, memory, and storage adjustment, and more.
Posted: 04 Mar 2016 | Premiered: May 13, 2015

Oracle Corporation

NoSQL Databases Excel at Spreading Cloud & Web Applications
sponsored by Rackspace
EGUIDE: In this e-guide, learn from experts about the agility and flexibility that NoSQL database software affords, allowing cloud-based Web applications to shine.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

NoSQL Databases Continue to Expand and Co-exist with SQL
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore the challenges that NoSQL databases are rising to meet, and how the latest developments in NoSQL database technology are interweaving with traditional relational databases.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

An Introduction to the Open Source DBMS, Redis
sponsored by Rackspace
EGUIDE: Redis is a lightweight, flexible, key-value store, open source database management system. In this expert e-guide, Craig S. Mullins provides an overview of Redis, this DBMS' key features, and its supported data structures. Additionally, learn areas where Redis excels.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

The Challenges of NoSQL Architecture, According to IT Pros
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore insights from a series of IT leaders and data management consultants about the current readiness of NoSQL technology for enterprise-level tasks, such as business intelligence and big data applications.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

Investing in What Matters: Looking Beyond Converged Infrastructure
sponsored by Oracle, in association with Intel
WHITE PAPER: In this resource, you will discover 3 limitations of which you should be aware when considering converged and hyperconverged offerings for your infrastructure, and why cloud architecture might be better.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Oracle, in association with Intel

Top 5 Redis use cases
sponsored by Rackspace
WHITE PAPER: Redis is an open-source, BSD-licensed, in-memory data structure store that is used as a database cache and message broker. In this blog post, explore 5 of the most common use cases for Redis, including: session cache, full page cache, queues, and 2 more.
Posted: 18 Feb 2016 | Published: 19 May 2015

Rackspace

Accelerate Common MongoDB Workloads with an SSD Strategy
sponsored by Micron Technology
WHITE PAPER: This resource describes how to improve MongoDB's performance by using an SSD as the primary storage device in each node. Learn how this strategy increases the performance of each node in the cluster, reduces application latency, and simplifies both node and cluster design.
Posted: 12 Feb 2016 | Published: 31 Dec 2015

Micron Technology

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

MongoDB Updates Include Swappable Data Storage Engines
sponsored by Rackspace
EGUIDE: In this expert e-guide, discover recent updates to MongoDB that enable organizations to switch storage engines depending on user needs. Additionally, learn about forthcoming updates to MongoDB that will streamline database design and provide better visibility into NoSQL data structures.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

Getting Started with Hadoop on Openstack
sponsored by Rackspace
RESOURCE CENTER: The following resource will provide readers with an example of how to get started with Apache Hadoop in the cloud. Inside, learn how to launch Hadoop cluster with two nodes and growing up to 64 nodes.
Posted: 18 Feb 2016 | Published: 18 Feb 2016

Rackspace

The Landscape Of Today's Application Integration Architecture
sponsored by Oracle Corporation
EGUIDE: Increasingly, business processes are demanding that more information be shared across many tasks, and thus, many applications. This e-guide details what is happening now in application integration architecture and how trends in enterprise architecture, hosting and app development are rapidly changing the landscape.
Posted: 17 Feb 2016 | Published: 15 Feb 2016

Oracle Corporation

MongoDB 3.0 WiredTiger Compression and Performance
sponsored by Rackspace
RESOURCE CENTER: The following resource provides readers with an overview of MongoDB's WiredTiger. Read on to learn about configurations, compression capabilities, and performance.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace

Encryption-at-Rest: Keep Inactive Data Protected
sponsored by Rackspace
RESOURCE CENTER: Learn how to protect inactive data with an encryption-at-rest solution.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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