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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

How to Avoid Performance Lags Across SQL Server and SQL Azure
sponsored by SolarWinds, Inc.
EGUIDE: In this exclusive e-guide, experts share five essential tips for SQL Server users to avoid hardware performance bottlenecks. Additionally, you'll learn how you can ensure efficient execution times between application/Web servers and cloud-based SQL Azure.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

SolarWinds, Inc.

Database Design Has Everything To Do With Performance
sponsored by SolarWinds, Inc.
EGUIDE: In this expert e-guide, discover the affects database performance tuning and data migration have on database performance. Additionally, learn how Oracle segment space management can alleviate the issue of slowed performance after deleting database rows.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

SolarWinds, Inc.

Cerner Boosts Performance and Stability of Mission-Critical Applications with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: Healthcare IT solutions provider Cerner Corporation has created the Cerner Millennium suite, the healthcare industry's first patient-centric integrated IT architecture. Read on to learn why Red Hat Enterprise Linux was chosen as the supporting platform for this system.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Red Hat

SQL Server Query Performance Tuning: 12- Step Program
sponsored by SolarWinds, Inc.
RESOURCE: Uncover the 12 steps to better SQL Server performance.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

12 Steps to Optimal Oracle Query Performance Tuning
sponsored by SolarWinds, Inc.
RESOURCE: When being tasked with tuning a query, many DBAs don't have a defined strategy, and end up trying many processes out until something sticks. This brief infographic provides a 12 step action plan for query performance tuning.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

SQL Diagnostic Manager: 2 Week Complimentary Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of this 24/7 SQL performance monitoring, alerting, and diagnostic tool and access a free 14 day trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

5 DBA Mistakes That Can Cost You Your Job
sponsored by Idera
WHITE PAPER: This white paper reveals the 5 unforgivable mistakes that could endanger the integrity, recoverability and security of the databases, including SQL Server, DBAs are supposed to protect.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

Idera

SQL Server Statistics 101
sponsored by Idera
WHITE PAPER: Poor statistics, whether they are skewed or incorrect, can cause massive performance problems when they lead to selection of a bad plan. This white paper discusses how SQL Server uses data findings, and how you can view them to gain a better understanding of the information they contain.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Idera

Top 5 Server Cluster Setup Mistakes
sponsored by Idera
WHITE PAPER: Uncover the top 5 SQL Server cluster setup mistakes and learn how to avoid them.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Idera

Analytics exploration – today and tomorrow
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Forrester Research: New Database Choices for Enterprise IT
sponsored by NetApp
WHITE PAPER: Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility, predictive analytics, and real-time data management. As a result, the database market is undergoing a massive, multidimensional transformation.
Posted: 22 May 2014 | Published: 07 Jun 2013

NetApp

Simplifying Your Transition to Cloud Databases
sponsored by Oracle Corporation
EGUIDE: In this expert e-guide, explore the benefits and challenges to implementing cloud database software and services. Additionally, discover how Oracle Database 12c can simplify and improve your existing Oracle database consolidation process, leading to an easier scaling strategy.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Put Business Ahead of the Competition with SAP HANA
sponsored by SAP America, Inc.
EGUIDE: In this expert e-guide, discover what skills are needed to maximize the value of in-memory computing. Additionally, gain an outlook on the benefits SAP HANA databases hold for the future.
Posted: 06 Oct 2014 | Published: 06 Oct 2014

SAP America, Inc.

A Closer Look at Oracle Backup and Storage Strategies
sponsored by EMC Corporation
EGUIDE: In this e-guide, backup expert W. Curtis Preston, executive editor at TechTarget, discusses FAQs on the differences between Oracle backup strategies and which is right for you: user-managed backups, RMAN or import/export backups.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

EMC Corporation

Finding the Ideal Cloud Database Deployment Option
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation

Computer Weekly – 22 July 2014: Time to get serious about endpoint security
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with billions of devices joining corporate networks every year, our latest buyer's guide looks at endpoint security. IBM and Apple have announced plans to work together on corporate mobility – we analyse what the deal means for IT leaders. And we take an in-depth look at in-memory databases. Read the issue now.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Exposing the Unvarnished Truth About Database Storage
sponsored by Oracle and Intel®
WHITE PAPER: This paper examines storage obstacles that DBAs are dealing with today, and why workarounds that attempt to solve the problem only defer them and don't attack the root cause. View now to learn about Oracle's co-engineered combination of the database, OS, file system, and storage can conquer these database storage problems.
Posted: 11 Jun 2014 | Published: 31 Dec 2013

Oracle and Intel®

Database Storage for Dummies
sponsored by Oracle and Intel®
BOOK: This Database Storage for Dummies edition explores data storage and infrastructure challenges, particularly how Oracle's hardware and software strategy helps yield significant performance, efficiency, and cost benefits.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

Oracle and Intel®

IBM PureFlex Solution for IBM i
sponsored by IBM
WHITE PAPER: Access this white paper today to better understand the importance of having affordable systems that you can rely on to run your business and systems that support the applications you need, protect your data, and help serve your customers. Read on to learn more!
Posted: 05 Jun 2014 | Published: 08 Nov 2013

IBM

How to Tune Oracle Instance Recovery
sponsored by Dell Software
EGUIDE: Access this expert e-guide to learn more about the best practices for tuning Oracle instance recovery.
Posted: 30 May 2014 | Published: 30 May 2014

Dell Software

From Hours to Seconds: QuestPoint Accelerates Time to Business Intelligence with ioMemory
sponsored by Dell, Inc. and Fusion-io
CASE STUDY: This case study highlights how a global marketing and intelligence agency moved mission-critical OLTP and OLAP databases off the SAN and onto an innovative system in the database servers. This eliminated I/O delays in the transactional databases and accelerated reporting times in its data warehouse.
Posted: 29 May 2014 | Published: 31 Dec 2013

Dell, Inc. and Fusion-io

Improve Business Productivity and User Experience: SQL Server 2014 In-Memory Database
sponsored by Dell, Inc. and Fusion-io
WHITE PAPER: This brief paper highlights a leading acceleration system combined with SQL Server in-memory OLTP and how it improves customer experience by boosting system response time and business productivity.
Posted: 28 May 2014 | Published: 28 May 2014

Dell, Inc. and Fusion-io
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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