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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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ITIC 2013 – 2014 Database Reliability and Deployment Trends Survey
sponsored by IBM
ANALYST REPORT: High reliability and system availability are absolutely crucial for database and the underlying server hardware. See where your company fits in among market leaders that have analyzed their database environments in the ITIC 2013-2014 Database Reliability and Deployment Trends Survey.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

IBM

Future-Proof Your Data Environment
sponsored by IBM
WHITE PAPER: In this era of big data, business and IT leaders across all industries are looking for ways to easily and cost-effectively unlock the value of enterprise data. In this white paper, learn about a solution that can help you improve outcomes across all areas of your business while simultaneously optimizing resource utilization and reducing costs.
Posted: 25 Mar 2014 | Published: 25 Mar 2014

IBM

Oracle's one-size-fits-all big data management strategy doesn't fit
sponsored by TechTarget
RESOURCE: The potential for big data is evolving, and data scientists now have a sea of options to choose from when it comes to strategy. Complete this brief survey to access SearchOracle.com's guide to selecting the right software for your organization.
Posted: 19 Mar 2014 | Published: 19 Mar 2014

TechTarget

Taming the beast: Data protection in 2014 & beyond
sponsored by TechTarget
RESOURCE: In this epic time of data breaches, are you doing enough to ensure protection? By contributing to this brief, 5 minute survey, you'll gain immediate access to an expert resource on top data protection tips that will help you answer that question and establish an effective security strategy for the future.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

TechTarget

Big Data in Motion
sponsored by SearchCIO.com
EBOOK: When large information sets are in transit, bottlenecks inevitably occur. CIOs must overcome these obstacles in order to extract real value from their data. In this SearchCIO handbook, we confront the obstacles posed by big data in motion.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

SearchCIO.com

Decision Maker's Cheat Sheet for Today's Hot Databases
sponsored by NuoDB Inc
WHITE PAPER: This quick guide compares the capabilities of three of today's top database management systems – MySQL, MongoDB and NuoDB.
Posted: 03 Mar 2014 | Published: 31 Dec 2013

NuoDB Inc

The ISV's Checklist For Cloud-Scale Database Management Systems
sponsored by NuoDB Inc
WHITE PAPER: This resource provides a checklist to help Independent Software Vendors (ISVs) find an effective cloud-scale database management system. Read on to learn about changing requirements for ISVs, the value of cloud database architecture, and more.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

NuoDB Inc

Hadoop Data Management Platforms: Market Segmentation and Product Positioning
sponsored by TechTarget
RESOURCE: Selecting a Hadoop data management platform is complex and cumbersome but it doesn't always have to be. This report provides an introduction to Hadoop and discusses the current state of the Hadoop data management platform market.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

TechTarget

Q&A: Choose the Right Dynamic In-Memory to Turbo Charge your SAP Application Software
sponsored by IBM
PRESENTATION TRANSCRIPT: In this presentation transcript, independent analyst Carl W. Olofson answers your most pressing questions surrounding database technologies and how to use DB2 for your SAP Business Suite.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

IBM

Introduction to Amazon Relational Database Service (Amazon RDS)
sponsored by Global Knowledge
WHITE PAPER: This whitepaper covers how Amazon Web Services can help you simplify and remedy all of your database management systems issues.
Posted: 28 Jan 2014 | Published: 28 Jan 2014

Global Knowledge

Case Study: Database Performance Without Sharding Headaches
sponsored by Clustrix
WHITE PAPER: This case study takes an inside look at the success that leading social discovery site Twoo.com found with the right distributed SQL database – which allowed the company to accommodate dramatic traffic growth, ease management complexity, and more.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

Clustrix

Benefits of NewSQL: Combining Elements of NoSQL and SQL
sponsored by NuoDB Inc
EGUIDE: In this e-guide from the experts at SearchDataManagement.com, learn about the rise of NewSQL database systems – which combine SQL and NoSQL elements – and the key benefits that these database alternatives offer.
Posted: 12 Mar 2014 | Published: 12 Mar 2014

NuoDB Inc

Case Study: Leading VoIP Customer Goes Global With NuoDB
sponsored by NuoDB Inc
CASE STUDY: Access this brief case study to learn how the right distributed database enabled communications company Fathom Voice to reduce latency, provide data consistency, and update in real-time across global offices.
Posted: 04 Mar 2014 | Published: 01 Oct 2013

NuoDB Inc

Realize the Power of Connected Intelligence with Toad™ for Oracle®
sponsored by Dell Software
WHITE PAPER: This tech brief explores enhancements and new features of Toad for Oracle and guides you through your evaluation and use. Whether you're a veteran Toad user or new to the product, Toad's latest updates will dramatically simplify your daily tasks. Inside, find operational efficiency best practices for DBAs and development teams, and much more.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

Dell Software

Toad Simplifies Oracle Trace
sponsored by Dell Software
WHITE PAPER: View this white paper to learn how Toad™ for Oracle can help you mine your trace files faster and more effectively. Learn why Oracle's native trace file tools are limited, and how Toad can fill in the gaps.
Posted: 25 Feb 2014 | Published: 27 Feb 2013

Dell Software

Toad™ for Oracle® Tips and Tricks
sponsored by Dell Software
WHITE PAPER: Toad™ for Oracle is a staple for database developers, but regardless of your role in an organization, if you use Oracle, then there's something Toad can offer you. In this comprehensive white paper, explore some of the Toad fundamentals as well as the features and capabilities of the individual Toad editions and modules.
Posted: 25 Feb 2014 | Published: 08 Jul 2013

Dell Software

Prepare, predict, pinpoint: HP Operations Analytics
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the best way to manage all of this data: by exploiting big data management and analytics. Read on now to learn about one standalone solution that offers the means to collect and analyze huge data volumes from multiple perspectives, and provides tremendous opportunities to IT operations.
Posted: 21 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

SharePlex Connector for Hadoop: Improving analytics with real- and near real-time data replication
sponsored by Dell Software
WHITE PAPER: Learn how alternative methods for replicating changes from an Oracle database to a Hadoop® cluster can help you maintain real-time or a near real-time copies of the tables your organization needs to meet its data analytics requirements in this brief from Dell™.
Posted: 19 Feb 2014 | Published: 26 Jul 2013

Dell Software

Get the Facts: Real-Time, On-Demand Information for Business Intelligence and Data Integration
sponsored by Vision Solutions
WHITE PAPER: This white paper shows how a software-based data replication solution can drive value by providing simplified, on-demand enterprise-wide data sharing and right-time data integration for any business.
Posted: 17 Feb 2014 | Published: 12 Dec 2008

Vision Solutions

Upgrading to SQL Server 2012
sponsored by Dell, Inc. and Intel®
EGUIDE: Whether you're planning to upgrade an existing SQL Server instance to 2012 or implement a new instance, this expert e-guide describes everything you need to know to drive SQL Server success. Read on to learn about prerequisite software, included components, little-known features, and more.
Posted: 17 Feb 2014 | Published: 17 Feb 2014

Dell, Inc. and Intel®

Creating SANLess Microsoft SQL Server Failover Cluster Instances with SIOS DataKeeper Cluster Edition and Fusion-io
sponsored by SIOS Technology Corp
WHITE PAPER: Deploying a failover cluster instance (FCI) architecture for your SQL Server database requires expensive shared storage for data files and backups. This resource introduces an alternative to storage area networks (SANs) that provides the availability benefit of an FCI – without the high price tag.
Posted: 11 Feb 2014 | Published: 31 Dec 2013

SIOS Technology Corp

How to Consolidate, Optimize, and Deploy Oracle Database Environments Including Multitenant Databases
sponsored by Oracle Corporation
WHITE PAPER: In this comprehensive white paper, get an overview of Oracle Optimized Solution for Oracle Database, which creates an ideal infrastructure for consolidating database services. Learn how it defines a flexible architecture for delivering fast, scalable, and continuous service for mission-critical database applications.
Posted: 07 Feb 2014 | Published: 31 Dec 2013

Oracle Corporation

White paper: Enterprise Database Cloud Deployment with Oracle SuperCluster T5-8
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about a platform ideal for building an enterprise database cloud that consolidates application database workloads and lowers total cost of ownership (TCO).
Posted: 07 Feb 2014 | Published: 30 Jun 2013

Oracle Corporation

White paper: Benefits of Deploying a Cloud to Deliver Database as a Service
sponsored by Oracle Corporation
WHITE PAPER: Cloud computing doesn't just mean virtualization -- it applies to higher level services, such as database and application services as well. In this white paper, explore the benefits of a technology designed specifically for deploying a Database-as-a-Service (DBaaS) cloud environment.
Posted: 07 Feb 2014 | Published: 31 Jan 2013

Oracle Corporation

Database Wars 2.0: Bringing Control To Chaos
sponsored by Progress
WHITE PAPER: Organizations could use some help establishing and maintaining control over their valuable information and, ultimately, business success. Access this white paper today to better understand how you can gain data control amidst the incessant chaos.
Posted: 30 Jan 2014 | Published: 30 Jan 2014

Progress
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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