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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

The OLTP DBMS Market Becomes the Operational DBMS Market
sponsored by Pure Storage
WHITE PAPER: View this exclusive white paper to learn how flash memory, DRAM, and other technology advances are changing the database management system marketing (DBMS) market. Learn how to readdress the way you handle your infrastructure to keep pace with and capitalize on these new advances.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

Accelerate Common MongoDB Workloads with an SSD Strategy
sponsored by Micron Technology
WHITE PAPER: This resource describes how to improve MongoDB's performance by using an SSD as the primary storage device in each node. Learn how this strategy increases the performance of each node in the cluster, reduces application latency, and simplifies both node and cluster design.
Posted: 12 Feb 2016 | Published: 31 Dec 2015

Micron Technology

Support Your Innovation Needs with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper now and find out how your company can take advantage of the 'data dividend' through the next wave of innovation on the Microsoft SQL Server platform including improvements in performance, security and compliance, availability, scalability and cloud capabilities.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

Microsoft

SQL Server 2016: Have you Made the Leap?
sponsored by Microsoft
WHITE PAPER: Some technology gets better over time. If you haven't already, explore the categories of enhancement in SQL Server 2016.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

Microsoft

The Total Economic Impact of SQL Server
sponsored by Microsoft
WHITE PAPER: Access this TechTarget e-guide and you'll receive tips on the building blocks of simple and effective SQL Server Administration, including inspecting error logs, verifying scheduled jobs, verifying all server instances are up and more.
Posted: 04 Feb 2016 | Published: 31 Jul 2014

Microsoft

SQL Server 2014 and the Data Platform
sponsored by Microsoft
WHITE PAPER: This data sheet presents three reasons SQL Server is beneficial to the enterprise, offering details about each one. Discover why building, deploying, and managing solutions that span on-premises and cloud environments just got easier.
Posted: 03 Feb 2016 | Published: 31 Mar 2014

Microsoft

The Technical Details of SQL Server 2016
sponsored by Microsoft
WHITE PAPER: This technical white paper provides you with all the information you'll need to properly consider the benefits of upgrading to SQL Server 2016. Access now and learn how to implement a private, public or hybrid cloud integration.
Posted: 02 Feb 2016 | Published: 29 May 2015

Microsoft

Gold Client helps Northrop Grumman create an isolated SAP environment
sponsored by Attunity
CASE STUDY: Northrop Grumman Corporation, a company specializing in defense and technology services, needed to improve how their development team works with data and gain more flexibility with their production environment. Access this case study to learn how they were able to optimize data in their SAP environment – allowing them to save time and resources.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Attunity

Date Lake: Adoption and Maturity Survey Findings Report
sponsored by Attunity
RESEARCH CONTENT: Back by insights from 385 IT practitioners, this report, produced by Radiant Advisors and Unisphere Research, reveals the findings of data lake adoption and use cases.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Attunity

Dealing with Data Dimensions
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Clive Longbottom and Rob Bamforth explain how to get the most from data analytics by considering data from different angles.
Posted: 08 Jan 2016 | Published: 08 Jan 2016

ComputerWeekly.com

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

MongoDB Updates Include Swappable Data Storage Engines
sponsored by Rackspace
EGUIDE: In this expert e-guide, discover recent updates to MongoDB that enable organizations to switch storage engines depending on user needs. Additionally, learn about forthcoming updates to MongoDB that will streamline database design and provide better visibility into NoSQL data structures.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

NoSQL Databases Excel at Spreading Cloud & Web Applications
sponsored by Rackspace
EGUIDE: In this e-guide, learn from experts about the agility and flexibility that NoSQL database software affords, allowing cloud-based Web applications to shine.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

NoSQL Databases Continue to Expand and Co-exist with SQL
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore the challenges that NoSQL databases are rising to meet, and how the latest developments in NoSQL database technology are interweaving with traditional relational databases.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

An Introduction to the Open Source DBMS, Redis
sponsored by Rackspace
EGUIDE: Redis is a lightweight, flexible, key-value store, open source database management system. In this expert e-guide, Craig S. Mullins provides an overview of Redis, this DBMS' key features, and its supported data structures. Additionally, learn areas where Redis excels.
Posted: 25 Feb 2016 | Published: 18 Feb 2016

Rackspace

The Challenges of NoSQL Architecture, According to IT Pros
sponsored by Rackspace
EGUIDE: In this expert e-guide, explore insights from a series of IT leaders and data management consultants about the current readiness of NoSQL technology for enterprise-level tasks, such as business intelligence and big data applications.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace

Getting Started with Hadoop on Openstack
sponsored by Rackspace
RESOURCE CENTER: The following resource will provide readers with an example of how to get started with Apache Hadoop in the cloud. Inside, learn how to launch Hadoop cluster with two nodes and growing up to 64 nodes.
Posted: 18 Feb 2016 | Published: 18 Feb 2016

Rackspace

Top 5 Redis use cases
sponsored by Rackspace
WHITE PAPER: Redis is an open-source, BSD-licensed, in-memory data structure store that is used as a database cache and message broker. In this blog post, explore 5 of the most common use cases for Redis, including: session cache, full page cache, queues, and 2 more.
Posted: 18 Feb 2016 | Published: 19 May 2015

Rackspace

The Landscape Of Today's Application Integration Architecture
sponsored by Oracle Corporation
EGUIDE: Increasingly, business processes are demanding that more information be shared across many tasks, and thus, many applications. This e-guide details what is happening now in application integration architecture and how trends in enterprise architecture, hosting and app development are rapidly changing the landscape.
Posted: 17 Feb 2016 | Published: 15 Feb 2016

Oracle Corporation

MongoDB 3.0 WiredTiger Compression and Performance
sponsored by Rackspace
RESOURCE CENTER: The following resource provides readers with an overview of MongoDB's WiredTiger. Read on to learn about configurations, compression capabilities, and performance.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace

Encryption-at-Rest: Keep Inactive Data Protected
sponsored by Rackspace
RESOURCE CENTER: Learn how to protect inactive data with an encryption-at-rest solution.
Posted: 17 Feb 2016 | Published: 17 Feb 2016

Rackspace

Simplify Database Administration with All-Flash Array
sponsored by EMC
WHITE PAPER: Check out this brief white paper to discover how all-flash arrays can create a scale-out architecture that provides reliable and consistent performance – and alleviates the stresses of your DBAs. By implementing this flash array, your enterprise can simplify your database layout and ensure your data services are performed in-line, all the time.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

EMC

Redefine DBA Productivity With All-Flash Arrays
sponsored by EMC
WHITE PAPER: This brief white paper discusses how all-flash arrays can alleviate the stresses of Oracle DBAs by providing scale-out performance architecture. Access now and discover how this all-flash array can simplify your database layout and enable continuous and efficient operations.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

EMC

Strategies, Solutions, and Advice for Leveraging Big Data and Unlocking Your Competitive Edge
sponsored by Cisco Systems, Inc.
WHITE PAPER: Access this exclusive e-zine to learn the strategies, solutions, and providers that can help you unlock your big data competitive edge – including insight and updates from leading Hadoop vendors, solution bundles that take the guesswork and complexity out of big data deployments, and more.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Cisco Systems, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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