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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

Key Considerations for Determining if a NoSQL DBMS Meets your Needs
sponsored by Basho Technologies
EGUIDE: In this e-guide, readers will find key considerations to determine whether a NoSQL database meets their IT needs, as well as the four main types of NoSQL databases, pros and cons, and NoSQL use cases.
Posted: 29 May 2015 | Published: 29 May 2015

Basho Technologies

Internet of things Data: How to use Embedded Database and Streaming Analytics for Value
sponsored by IBM
WEBCAST: In this exclusive webinar, learn how your organization can use the embedded database and streaming analytic capabilities of the IoT to gain valuable business insights.
Posted: 29 May 2015 | Premiered: May 29, 2015

IBM

The Nature of Analytics: I cod help falling in love with IBM
sponsored by IBM
VIDEO: There are a lot of data points out there all ripe for the picking. But to get the most out of data—even data that seems completely unrelated and irrelevant to operations, your organization needs the right analytic tools.Watch this brief video to see what this big data analytic technology can do for your organization.
Posted: 28 May 2015 | Premiered: 09 Oct 2014

IBM

White paper: In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: Read this whitepaper to understand how in-memory databases can deliver real-time operational analytics for your most demanding workloads. Discover how in-memory databases can transform your big data into actionable insights to give your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

Six Reasons to Upgrade Your Database
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Harnessing Data in the Internet of Things
sponsored by IBM
WHITE PAPER: This white paper can help you prepare for the coming Internet of Things with a discussion of how it will affect enterprise data management.
Posted: 26 May 2015 | Published: 26 May 2015

IBM

Connecting to SQL Server through PHP
sponsored by Rackspace
RESOURCE: Discover how you can take control of your database by accessing this exclusive resource. You can use the following sample script to test connectivity to a Microsoft SQL Server 2012 database through PHP. The script connects to the database and produces a list of the tables contained within it.
Posted: 15 May 2015 | Published: 08 Aug 2014

Rackspace

Handling an InvalidCastException using SQL CLR Data Types on Cloud Sites
sponsored by Rackspace
RESOURCE: Discover the reason behind InvalidCastExectpion errors and learn how you can not only solve them, but prevent them from reoccurring in this technical resource.
Posted: 13 May 2015 | Published: 04 Feb 2013

Rackspace

Configuring SSMS to Connect to SQL Server on Windows
sponsored by Rackspace
RESOURCE: This article will tell you how you can configure SSMS to connect with your SQL server housed on your windows cloud server. In 3 easy, illustrated steps learn how your organization can configure this software with ease.
Posted: 13 May 2015 | Published: 24 Jun 2011

Rackspace

Common Windows Issues: Installing Additional SQL Server Features
sponsored by Rackspace
RESOURCE: For many organizations installing additional SQL server features may be necessary to running your databases. Unfortunately, this is not always and easy task.To learn more about the why you may get an error when trying to install additional SQL server features access this exclusive resource.
Posted: 13 May 2015 | Published: 28 May 2014

Rackspace

MSSQL Management Studio for SQL 2012 Error
sponsored by Rackspace
RESOURCE: There is a known error that occurs in Microsoft SQL Server Management Studio that you may be experiencing when connecting to an MSSQL 2012 database externally. To learn more about this known error and to discover how your organization can fix the problem, access this resource.
Posted: 12 May 2015 | Published: 20 Jun 2012

Rackspace

Backing Up an MS SQL Server 2008 Database
sponsored by Rackspace
RESOURCE: This article will walk you through the process of backing up an MS SQL Server 2008 Database.
Posted: 12 May 2015 | Published: 13 Aug 2012

Rackspace

SQL Injection in MySQL
sponsored by Rackspace
RESOURCE: This article is intended to discuss some of the ways that MySQL databases can be exposed via SQL Injection techniques.
Posted: 11 May 2015 | Published: 11 Jun 2014

Rackspace

Create a maintenance backup plan in SQL Server 2008 R2 using the wizard
sponsored by Rackspace
RESOURCE: In this walk-through you can learn how to set up a maintenance plan with full backups, differentials and transaction logs. Set up your maintenance backup plan in SQL server 2008 R2 in 8 easy steps.
Posted: 11 May 2015 | Published: 10 Apr 2014

Rackspace

Configuring MS SQL Server for Remote Access
sponsored by Rackspace
RESOURCE: To learn how your organization can configure your Microsoft SQL server for remote access, check out this exclusive guide. Learn about the role Windows firewall plays in the issue and discover 5 easy steps to help you configure it to access your SQL server remotely.
Posted: 08 May 2015 | Published: 04 Nov 2013

Rackspace

Five Ways Rackspace is Making Adopting MSSQL 2014 and In-Memory Effortless
sponsored by Rackspace
RESOURCE: Your organization can learn how to adopt Microsoft SQL server 2014 in 5 easy steps with this concise article. Discover how you can get the ease and capability of in-memory functionality with added security and high availability now.
Posted: 07 May 2015 | Published: 27 Jan 2015

Rackspace

Expert Advice on Today's Database Market
sponsored by SearchDataManagement
EZINE: Read this special edition of Business Information for advice from data management consultant and author Craig S. Mullins on today's database market. Learn about new data types which call for new approaches, like storing data in memory instead on of disk, or turning to NoSQL technologies.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Comparing Relational Databases, Memory Cache, and NoSQL Databases
sponsored by Rackspace
WHITE PAPER: This resource provides a comparison of these three database types, including their comparative strengths and limitations.
Posted: 06 May 2015 | Published: 29 Aug 2014

Rackspace

Rackspace DBA Services: Expert Assistance For Database Administration
sponsored by Rackspace
WHITE PAPER: This white paper examines a series of DBA services designed to help you manage Microsoft SQL Server, MySQL and Oracle databases across their entire lifecycles in a manner that extends the capabilities of your own DBA teams.
Posted: 06 May 2015 | Published: 26 Jun 2013

Rackspace

Peak Database Performance Made Easy
sponsored by Rackspace
RESOURCE: This resource discusses the benefits of outsourced database administration.
Posted: 04 May 2015 | Published: 04 May 2015

Rackspace

Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015

SearchDataManagement

Lab Report: SIOS DataKeeper Replication for Windows Clusters
sponsored by SIOS Technology Corp
RESOURCE: Access this extensive study to learn just how effective DataKeeper is in an SQL Server 2012 environment. Discover how this software performed when cluster nodes failed. Read now to delve deeper into DataKeeper's implementation, and set up process to determine if it could help your organization with their data replication needs.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

SIOS Technology Corp

Oracle Database Backup and Recovery
sponsored by Nimble Storage
WHITE PAPER: The purpose of this technical white paper is to describe the different techniques of backup and recovery for Oracle database.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Nimble Storage

Zero to Hero: 12 Tips for Accidental DBAs
sponsored by SolarWinds, Inc.
WHITE PAPER: By staying informed, database administrators can keep on top of their job to ensure their organization's applications are running smoothly. Access this informative white paper to get 12 essential tips for DBAs.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

SolarWinds, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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