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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Introduction To Xtremio Snapshots: Get a Lasting Image of Your Data at a Specific Time
sponsored by EMC Corporation
WHITE PAPER: Discover how your organization can instantly copy images of volume data to utilize in a variety of use cases.
Posted: 15 Jun 2015 | Published: 31 Jul 2014

EMC Corporation

Transform your Database Infrastructure
sponsored by EMC Corporation
WHITE PAPER: Read now to learn how all-flash arrays can accelerate high performance OLTP and decision support/analytics on your databases.
Posted: 12 Jun 2015 | Published: 31 Dec 2014

EMC Corporation

Dive Deep into SQL Server 2014 In-memory OLTP
sponsored by Rackspace
EGUIDE: In this e-guide, readers will find out how to create memory-optimized tables, as well as insight into their limitations. Read now to get a detailed image-rich guide to help you get the most out of the newest in SQL Server 2014 functionality.
Posted: 02 Jun 2015 | Published: 02 Jun 2015

Rackspace

Indiana University Speeds Performance Tuning and Diagnostics for Oracle and SQL Server on VMWare
sponsored by SolarWinds, Inc.
CASE STUDY: Discover how Indiana University was able to achieve faster more proactive identification of the root cause of their critical database performance issues.
Posted: 02 Jun 2015 | Published: 02 Jun 2015

SolarWinds, Inc.

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

Key Considerations for Determining if a NoSQL DBMS Meets your Needs
sponsored by Basho Technologies
EGUIDE: In this e-guide, readers will find key considerations to determine whether a NoSQL database meets their IT needs, as well as the four main types of NoSQL databases, pros and cons, and NoSQL use cases.
Posted: 29 May 2015 | Published: 29 May 2015

Basho Technologies

Internet of things Data: How to use embedded database and streaming analytics for value
sponsored by IBM
WEBCAST: In this exclusive webinar, learn how your organization can use the embedded database and streaming analytic capabilities of the IoT to gain valuable business insights.
Posted: 29 May 2015 | Premiered: May 29, 2015

IBM

The Nature of Analytics: I cod help falling in love with IBM
sponsored by IBM
VIDEO: There are a lot of data points out there all ripe for the picking. But to get the most out of data—even data that seems completely unrelated and irrelevant to operations, your organization needs the right analytic tools.Watch this brief video to see what this big data analytic technology can do for your organization.
Posted: 28 May 2015 | Premiered: 09 Oct 2014

IBM

New Approaches to Managing Your Evolving Database Environment
sponsored by Dell Software
VIDEO: Discover how you can combat these continuous integration challenges in your database environment in this exclusive video. Listen as IT management consultant and information expert John Weathington shares his insights on the emerging challenges of evolving database organizations and how your team can combat them.
Posted: 28 May 2015 | Premiered: 31 Dec 2014

Dell Software

How to Easily Manage Multiple Database Platforms and Unstructured Data
sponsored by Dell Software
WEBCAST: Access this webcast to discover how one platform can actually shorten the learning curve when it comes to working with new database technologies and platforms, helping you to become an expert quickly, regardless of the type of database environment or data sources you're managing.
Posted: 27 May 2015 | Premiered: May 27, 2015

Dell Software

White paper: In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: Read this whitepaper to understand how in-memory databases can deliver real-time operational analytics for your most demanding workloads. Discover how in-memory databases can transform your big data into actionable insights to give your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

Six Reasons to Upgrade Your Database
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Coding Tips and Techniques Using Toad with Oracle ACE
sponsored by Dell Software
WEBCAST: Known throughout the industry for his impressive Toad and tuning expertise, Oracle® ACE Dan Hotka joins us once again for a broader exploration of Toad.
Posted: 26 May 2015 | Premiered: Dec 23, 2014

Dell Software

Harnessing Data in the Internet of Things Analyst Report
sponsored by IBM
WHITE PAPER: Discover how the analytic and management capabilities of the IoT will affect the way your organization will need to store data. Learn more about recommended steps your organization could take to better prepare your existing database systems for the advent of the Internet of Things.
Posted: 26 May 2015 | Published: 26 May 2015

IBM

Connecting to SQL Server through PHP
sponsored by Rackspace
RESOURCE: Discover how you can take control of your database by accessing this exclusive resource. You can use the following sample script to test connectivity to a Microsoft SQL Server 2012 database through PHP. The script connects to the database and produces a list of the tables contained within it.
Posted: 15 May 2015 | Published: 08 Aug 2014

Rackspace

Handling an InvalidCastException using SQL CLR Data Types on Cloud Sites
sponsored by Rackspace
RESOURCE: Discover the reason behind InvalidCastExectpion errors and learn how you can not only solve them, but prevent them from reoccurring in this technical resource.
Posted: 13 May 2015 | Published: 04 Feb 2013

Rackspace

Configuring SSMS to Connect to SQL Server on Windows
sponsored by Rackspace
RESOURCE: This article will tell you how you can configure SSMS to connect with your SQL server housed on your windows cloud server. In 3 easy, illustrated steps learn how your organization can configure this software with ease.
Posted: 13 May 2015 | Published: 24 Jun 2011

Rackspace

Common Windows Issues: Installing Additional SQL Server Features
sponsored by Rackspace
RESOURCE: For many organizations installing additional SQL server features may be necessary to running your databases. Unfortunately, this is not always and easy task.To learn more about the why you may get an error when trying to install additional SQL server features access this exclusive resource.
Posted: 13 May 2015 | Published: 28 May 2014

Rackspace

MSSQL Management Studio for SQL 2012 Error
sponsored by Rackspace
RESOURCE: There is a known error that occurs in Microsoft SQL Server Management Studio that you may be experiencing when connecting to an MSSQL 2012 database externally. To learn more about this known error and to discover how your organization can fix the problem, access this resource.
Posted: 12 May 2015 | Published: 20 Jun 2012

Rackspace

Backing Up an MS SQL Server 2008 Database
sponsored by Rackspace
RESOURCE: This article will walk you through the process of backing up an MS SQL Server 2008 Database.
Posted: 12 May 2015 | Published: 13 Aug 2012

Rackspace

How Toad™ DBA Suite for Oracle® 12.0 Complements Oracle® Enterprise Manager 12c
sponsored by Dell Software
WHITE PAPER: Many organizations that use Oracle technologies turn to Oracle Enterprise Manager to manage clouds applications and databases, but if your organization is responsible for multiple environments with hundreds of databases as well as your oracle systems, Enterprise Manager may not be enough.
Posted: 12 May 2015 | Published: 31 Dec 2013

Dell Software

SQL Injection in MySQL
sponsored by Rackspace
RESOURCE: This article is intended to discuss some of the ways that MySQL databases can be exposed via SQL Injection techniques.
Posted: 11 May 2015 | Published: 11 Jun 2014

Rackspace

Create a maintenance backup plan in SQL Server 2008 R2 using the wizard
sponsored by Rackspace
RESOURCE: In this walk-through you can learn how to set up a maintenance plan with full backups, differentials and transaction logs. Set up your maintenance backup plan in SQL server 2008 R2 in 8 easy steps.
Posted: 11 May 2015 | Published: 10 Apr 2014

Rackspace

The Real World of the Database Administrator
sponsored by Dell Software
WHITE PAPER: Discover the ways in which database administrators (DBAs) are seeking to get more valuable information out of their relational databases. Learn the top challenges facing DBAs.
Posted: 11 May 2015 | Published: 31 Mar 2015

Dell Software

Four App Deployment Disasters Every Business Should Know About
sponsored by IBM
WHITE PAPER: This white paper examines four situations many IT departments find themselves in during mobile app deployment – situations that can bring productivity to a grinding halt.
Posted: 08 May 2015 | Published: 08 May 2015

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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