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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Five Ways Rackspace is Making Adopting MSSQL 2014 and In-Memory Effortless
sponsored by Rackspace
RESOURCE: Your organization can learn how to adopt Microsoft SQL server 2014 in 5 easy steps with this concise article. Discover how you can get the ease and capability of in-memory functionality with added security and high availability now.
Posted: 07 May 2015 | Published: 27 Jan 2015

Rackspace

Different Doors for Data
sponsored by SearchDataManagement
EZINE: There are multifarious types of database management systems on the market today. To find the right one for them, organizations first need to closely examine their data.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Comparing Relational Databases, Memory Cache, and NoSQL Databases
sponsored by Rackspace
WHITE PAPER: This resource provides a comparison of these three database types, including their comparative strengths and limitations.
Posted: 06 May 2015 | Published: 29 Aug 2014

Rackspace

Simplify Your Journey to the Cloud with Oracle Database 12c
sponsored by Oracle Corporation
WEBCAST: The following webinar examines why so many organizations are turning to Oracle Database 12c to realize higher value from their database as well as to capitalize on many of the cost-saving benefits of cloud. Access now and learn how you can leverage this technology to simplify your own journey to the cloud, even if you've already started.
Posted: 06 May 2015 | Premiered: May 6, 2015

Oracle Corporation

Rackspace DBA Services: Expert Assistance For Database Administration
sponsored by Rackspace
WHITE PAPER: This white paper examines a series of DBA services designed to help you manage Microsoft SQL Server, MySQL and Oracle databases across their entire lifecycles in a manner that extends the capabilities of your own DBA teams.
Posted: 06 May 2015 | Published: 26 Jun 2013

Rackspace

Achieving World-Class Collaboration
sponsored by Dell Software
WHITE PAPER: To discover how your organization can facilitate collaboration between your data management team access this exclusive white paper.
Posted: 06 May 2015 | Published: 06 May 2015

Dell Software

Technical Overview: Anatomy of IBM Cloudant DBaaS
sponsored by IBM
WHITE PAPER: This white paper explores how businesses can create richer, feature-dense digital experiences for their end users by deploying the right database-as-a-service (DBaaS) solution. Inside, learn about technical requirements, deployment options, and more.
Posted: 05 May 2015 | Published: 05 May 2015

IBM

Peak Database Performance Made Easy
sponsored by Rackspace
RESOURCE: This resource discusses the benefits of outsourced database administration.
Posted: 04 May 2015 | Published: 04 May 2015

Rackspace

What is Azure?
sponsored by Microsoft
RESOURCE: Access this informative infographic to discover how Microsoft Azure is offering mobile, web, cloud, and virtual services for any application development need.
Posted: 01 May 2015 | Published: 01 May 2015

Microsoft

Cloudant NoSQL DB
sponsored by IBM
SOFTWARE DOWNLOAD: Discover how Cloudant's NoSQL database can give your organization access to a fully managed NoSQL JSON Data layer that's always available. Test out this software to learn how you can get a fast flexible easily manageable data base for top notch analytics.
Posted: 30 Apr 2015 | Premiered: 30 Apr 2015

IBM

Optimize Your Database Performance
sponsored by Oracle Corporation
WHITE PAPER: It's time to improve your database performance and meet your performance goals with confidence. Access this white paper to find out how to optimize your database performance and gain a faster time to market for your products along with better experiences for your customers.
Posted: 29 Apr 2015 | Published: 31 Oct 2014

Oracle Corporation

Oracle MAA Reference Architectures
sponsored by Oracle Corporation
WHITE PAPER: View this informative white paper for a detailed discussion of four high availability reference architecture and the accompanying service level objectives that can be achieved.
Posted: 27 Apr 2015 | Published: 01 Jul 2014

Oracle Corporation

Oracle: Big Data for the Enterprise
sponsored by Oracle Corporation
WHITE PAPER: This in-depth white paper provides insight into a broad and integrated portfolio of products that can help you acquire and organize various data types and analyze them alongside your existing data.
Posted: 24 Apr 2015 | Published: 01 Jun 2013

Oracle Corporation

Assess Your High Availability Readiness and Risks
sponsored by Oracle Corporation
ASSESSMENT TOOL: This handy assessment tool enables any organization to determine in 26 comprehensive questions whether or not their databases are operating at maximum availability. After you've identified your weak spots get tips and tricks for improving your system.
Posted: 23 Apr 2015 | Published: 23 Apr 2015

Oracle Corporation

Three Ways to Measure Address Quality
sponsored by Informatica
WHITE PAPER: In this informative white paper discover how your organization can shore up the health of your business intelligence, customer service, and data strategies by learning the top 3 indicators of address accuracy. Discover the benefits your business can receive by proactively correcting your address databases today.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Informatica

BT Discusses Cloud Migration and Oracle Data Integration 12c
sponsored by Oracle Corporation
VIDEO: Watch this video now to hear from Surren Partabh of BT as he explains his organization's migration to cloud services for database management and the benefits they received from switching.
Posted: 22 Apr 2015 | Premiered: 23 Oct 2013

Oracle Corporation

Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015

SearchDataManagement

The Intelligent Data Warehouse
sponsored by Informatica
WHITE PAPER: Discover how your organization can change the way you store and access data to yield better business intelligence insights. Uncover the power of the intelligent data warehouse and learn how effective master data management can revolutionize the way to see business intelligence.
Posted: 21 Apr 2015 | Published: 21 Apr 2015

Informatica

Oracle GoldenGate12c for the Enterprise and the Cloud
sponsored by Oracle Corporation
WEBCAST: Oracle GoldenGate 12c delivers real-time data integration and high availability solutions that enable IT managers to efficiently and reliably support heterogeneous systems and hybrid cloud deployments. Register now. You'll discover how to reap the benefits of cloud using Oracle GoldenGate 12c.
Posted: 21 Apr 2015 | Premiered: Dec 2, 2014

Oracle Corporation

Lab Report: SIOS DataKeeper Replication for Windows Clusters
sponsored by SIOS Technology Corp
RESOURCE: Access this extensive study to learn just how effective DataKeeper is in an SQL Server 2012 environment. Discover how this software performed when cluster nodes failed. Read now to delve deeper into DataKeeper's implementation, and set up process to determine if it could help your organization with their data replication needs.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

SIOS Technology Corp

How to Write a Compelling IT Budget Application
sponsored by Welldata
WHITE PAPER: This concise overview reveals a real-world example of how one IT manager was able to get his budget approved in just one day after weeks of failed attempts to convince his company's C-suite to approve additional funds.
Posted: 09 Apr 2015 | Published: 03 Apr 2015

Welldata

451 Research: IBM’s enterprise version of dashDB data warehouse
sponsored by IBM
WHITE PAPER: This white paper describes IBM's enterprise version of dashDB data warehouse.
Posted: 06 Apr 2015 | Published: 14 Jan 2015

IBM

Data Management Designed for the Web, Mobile and Internet of Things Era
sponsored by IBM
WHITE PAPER: Database-as-a-Service (DBaaS) helps enable you to buy into a data management Service Level Agreement (SLA) instead of buying into a database technology, simplifying app development and delivery.Read this white paper to find out all the ways DBaaS can benefit your organization.
Posted: 06 Apr 2015 | Published: 31 Jan 2015

IBM

Oracle Database Backup and Recovery
sponsored by Nimble Storage
WHITE PAPER: The purpose of this technical white paper is to describe the different techniques of backup and recovery for Oracle database.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Nimble Storage

Zero to Hero: 12 Tips for Accidental DBAs
sponsored by SolarWinds, Inc.
WHITE PAPER: By staying informed, database administrators can keep on top of their job to ensure their organization's applications are running smoothly. Access this informative white paper to get 12 essential tips for DBAs.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

SolarWinds, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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