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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC hyper-converged systems launch, based on Nutanix IP
sponsored by Dell, Inc. and Intel®
EGUIDE: In this expert e-guide, learn about this new product offering and how it compares to other vendors on the market. Find out how the hyper-converged appliance can help to easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell, Inc. and Intel®

Oracle DB on Pure Storage: 8 Tips and Tricks
sponsored by Pure Storage
WHITE PAPER: Learn about the benefits flash storage can provide for Oracle databases.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Pure Storage

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

How to Avoid Performance Lags Across SQL Server and SQL Azure
sponsored by SolarWinds, Inc.
EGUIDE: In the following expert e-guide, Basit Farooq shares 5 essential tips for SQL Server users to avoid hardware performance bottlenecks. Additionally, learn how you can ensure efficient execution times between application/Web servers and cloud-based SQL Azure.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

SolarWinds, Inc.

Optimizing Service Levels Through Database Monitoring
sponsored by CA Technologies.
WHITE PAPER: Access this paper that highlights an agile IT monitoring software system that provides database monitoring from both a server perspective and from the end-user's perspective.
Posted: 09 Oct 2014 | Published: 31 Dec 2013

CA Technologies.

Database Design Has Everything To Do With Performance
sponsored by SolarWinds, Inc.
EGUIDE: In this expert e-guide, discover the affects database performance tuning and data migration have on database performance. Additionally, learn how Oracle segment space management can alleviate the issue of slowed performance after deleting database rows.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

SolarWinds, Inc.

Cerner Boosts Performance and Stability of Mission-Critical Applications with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: Healthcare IT solutions provider Cerner Corporation has created the Cerner Millennium suite, the healthcare industry's first patient-centric integrated IT architecture. Read on to learn why Red Hat Enterprise Linux was chosen as the supporting platform for this system.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Red Hat

SQL Server Query Performance Tuning: 12- Step Program
sponsored by SolarWinds, Inc.
RESOURCE: Uncover the 12 steps to better SQL Server performance.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

Big Data: What are DBAs doing to handle it?
sponsored by SolarWinds, Inc.
RESOURCE: This infographic provides statistics on how big data is affecting organizations today, and describes a way to improve database performance. Inside, learn about other organizations data investment plans over the next year, and what you need to do to help your organization thrive.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

12 Steps to Optimal Oracle Query Performance Tuning
sponsored by SolarWinds, Inc.
RESOURCE: This brief infographic provides a 12-step program for your Oracle query performance tuning.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
sponsored by SAS
WHITE PAPER: Find out what you should know about big data from Professor Thomas Davenport of Babson College.
Posted: 26 Sep 2014 | Published: 03 Mar 2014

SAS

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast co-presented with Gartner for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

The Pros and Cons of Virtualizing SQL Server Environments
sponsored by Dell, Inc. and Intel®
EGUIDE: Expert Basit Farooq reveals what you really need to know about SQL Server virtualization, including the pros and cons.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Dell, Inc. and Intel®

Virtualizing SQL Server? What to Keep in Mind
sponsored by Dell, Inc. and Intel®
EGUIDE: Find out what you need to know about SQL Server virtualization from expert Roman Rehak.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Dell, Inc. and Intel®

Why Big Data Demands More Out of Databases
sponsored by Oracle Corporation
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs. Additionally, Michael Minelli, co-author of a book on big data analytics, offers insight on how in-memory analytics can help accelerate big data analytics needs.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Simplifying Your Transition to Cloud Databases
sponsored by Oracle Corporation
EGUIDE: In this expert e-guide, explore the benefits and challenges to implementing cloud database software and services. Additionally, discover how Oracle Database 12c can simplify and improve your existing Oracle database consolidation process, leading to an easier scaling strategy.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Put Business Ahead of the Competition with SAP HANA
sponsored by SAP America, Inc.
EGUIDE: In this expert e-guide, discover what skills are needed to maximize the value of in-memory computing. Additionally, gain an outlook on the benefits SAP HANA databases hold for the future.
Posted: 06 Oct 2014 | Published: 06 Oct 2014

SAP America, Inc.

A Closer Look at Oracle Backup and Storage Strategies
sponsored by EMC Corporation
EGUIDE: In this e-guide, backup expert W. Curtis Preston, executive editor at TechTarget, discusses FAQs on the differences between Oracle backup strategies and which is right for you: user-managed backups, RMAN or import/export backups.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

EMC Corporation

Finding the Ideal Cloud Database Deployment Option
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation

SQL Diagnostic Manager – Download a Free Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of a 24/7 SQL performance monitoring, alerting and diagnostic tool – and gain access to a free trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

Computer Weekly – 22 July 2014: Time to get serious about endpoint security
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with billions of devices joining corporate networks every year, our latest buyer's guide looks at endpoint security. IBM and Apple have announced plans to work together on corporate mobility – we analyse what the deal means for IT leaders. And we take an in-depth look at in-memory databases. Read the issue now.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

The Power of Oracle SuperCluster and In-Memory Applications
sponsored by Oracle Corporation
WEBCAST: In this webcast, discover an Oracle database and app consolidation platform that will help you achieve greater insights into your cost structure, where costs are and how they impact your profit, so you can avoid unnecessary expense and risk.
Posted: 12 Jun 2014 | Premiered: May 2, 2014

Oracle Corporation

Database as a Service (DBaaS): How to Create a Database Cloud Service
sponsored by Oracle and Intel®
WEBCAST: This webinar explains how transitioning to database-as-a-service will automate more processes, deliver services faster and lower risk and costs. Watch now to better understand the benefits of presenting and documenting IT services in a service catalog, how to create an effective business catalog to deliver DBaaS to consumers, and more.
Posted: 12 Jun 2014 | Premiered: Jun 5, 2014

Oracle and Intel®

Exposing the Unvarnished Truth About Database Storage
sponsored by Oracle and Intel®
WHITE PAPER: This paper examines storage obstacles that DBAs are dealing with today, and why workarounds that attempt to solve the problem only defer them and don't attack the root cause. View now to learn about Oracle's co-engineered combination of the database, OS, file system, and storage can conquer these database storage problems.
Posted: 11 Jun 2014 | Published: 31 Dec 2013

Oracle and Intel®
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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