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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Move It Don't Lose It: Is Your Big Data Collecting Dust?
sponsored by Attunity
WHITE PAPER: This white paper explains some of the biggest issues created by the emergence of big data, and how to combat them. Learn how you can move and replicate large data sets more efficiently so that less of your data goes to waste.
Posted: 22 Sep 2015 | Published: 22 Sep 2015

Attunity

Are You Ready for Microsoft SQL Server 2016?
sponsored by Global Knowledge
WHITE PAPER: With Microsoft SQL Server 2016, you can distribute your data to the cloud using the Stretch Database feature to improve local access while allowing cloud access to large amounts of historical data. Read this resource now to learn more.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Global Knowledge

Penton WP: Modernizing Your SQL Server Infrastructure
sponsored by NetApp
WHITE PAPER: Access this white paper to discover how 24x7 availability could ensure that your SQL server databases and IT infrastructure are agile and effective. Read now to devise your own SQL server infrastructure plan.
Posted: 24 Aug 2015 | Published: 25 Aug 2015

NetApp

Affordable, Scalable, Reliable OLTP in a Cloud and Big Data World: IBM DB2 PureScale
sponsored by IBM
WHITE PAPER: Access this white paper now to discover how your organization can take advantage of affordable, scalable, reliable, OLTP in a cloud and big data world.
Posted: 24 Jul 2015 | Published: 31 Dec 2014

IBM

The continuum of protection solutions for Microsoft
sponsored by EMC Corporation
WHITE PAPER: Data in this white paper. Learn the top 10 ways you can protect your data and improve your database performance.
Posted: 15 Jun 2015 | Published: 31 Dec 2014

EMC Corporation

Indiana University Speeds Performance Tuning and Diagnostics for Oracle and SQL Server on VMWare
sponsored by SolarWinds, Inc.
CASE STUDY: Discover how Indiana University was able to achieve faster more proactive identification of the root cause of their critical database performance issues.
Posted: 02 Jun 2015 | Published: 02 Jun 2015

SolarWinds, Inc.

In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: Read this whitepaper to understand how in-memory databases can deliver real-time operational analytics for your most demanding workloads. Discover how in-memory databases can transform your big data into actionable insights to give your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

Six Reasons to Upgrade Your Database
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Comparing Relational Databases, Memory Cache, and NoSQL Databases
sponsored by Rackspace
WHITE PAPER: Relational databases, memory cache, and NoSQL databases are three unique approaches to database management. This resource provides a comparison of these three database types, including strengths and limitations.
Posted: 06 May 2015 | Published: 29 Aug 2014

Rackspace

Expert Assistance For Database Administration
sponsored by Rackspace
WHITE PAPER: This white paper examines a series of DBA services designed to help you manage Microsoft SQL Server, MySQL and Oracle databases across their entire lifecycles in a manner that extends the capabilities of your own DBA teams.
Posted: 06 May 2015 | Published: 26 Jun 2013

Rackspace

Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015

SearchDataManagement

Zero to Hero: 12 Tips for Accidental DBAs
sponsored by SolarWinds, Inc.
WHITE PAPER: By staying informed, database administrators can keep on top of their job to ensure their organization's applications are running smoothly. Access this informative white paper to get 12 essential tips for DBAs.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

SolarWinds, Inc.

Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC hyper-converged systems launch, based on Nutanix IP
sponsored by Dell, Inc. and Intel®
EGUIDE: In this expert e-guide, learn about this new product offering and how it compares to other vendors on the market. Find out how the hyper-converged appliance can help to easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell, Inc. and Intel®

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

How to Avoid Performance Lags Across SQL Server and SQL Azure
sponsored by SolarWinds, Inc.
EGUIDE: In this exclusive e-guide, experts share five essential tips for SQL Server users to avoid hardware performance bottlenecks. Additionally, you'll learn how you can ensure efficient execution times between application/Web servers and cloud-based SQL Azure.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

SolarWinds, Inc.

Database Design Has Everything To Do With Performance
sponsored by SolarWinds, Inc.
EGUIDE: In this expert e-guide, discover the affects database performance tuning and data migration have on database performance. Additionally, learn how Oracle segment space management can alleviate the issue of slowed performance after deleting database rows.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

SolarWinds, Inc.

Cerner Boosts Performance and Stability of Mission-Critical Applications with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: Healthcare IT solutions provider Cerner Corporation has created the Cerner Millennium suite, the healthcare industry's first patient-centric integrated IT architecture. Read on to learn why Red Hat Enterprise Linux was chosen as the supporting platform for this system.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Red Hat

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

Expert Advice on Today's Database Market
sponsored by SearchDataManagement
EZINE: Read this special edition of Business Information for advice from data management consultant and author Craig S. Mullins on today's database market. Learn about new data types which call for new approaches, like storing data in memory instead on of disk, or turning to NoSQL technologies.
Posted: 06 May 2015 | Published: 06 May 2015

SearchDataManagement

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM

Discover the Benefits of Database as a Service
sponsored by Oracle Corporation UK Ltd
VIDEO: Watch this video to learn about a Oracle's Exadata and SuperCluster Engineered Systems that deliver extreme database performance—while reducing costs and complexity.
Posted: 02 Feb 2015 | Premiered: 18 Jul 2014

Oracle Corporation UK Ltd

Why Big Data Demands More Out of Databases
sponsored by Oracle Corporation
EGUIDE: To build or to buy? That is the cloud database question. In this e-guide, explore use cases and trends to help you decide which decision better meets your organization's needs. Additionally, Michael Minelli, co-author of a book on big data analytics, offers insight on how in-memory analytics can help accelerate big data analytics needs.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Simplifying Your Transition to Cloud Databases
sponsored by Oracle Corporation
EGUIDE: In this expert e-guide, explore the benefits and challenges to implementing cloud database software and services. Additionally, discover how Oracle Database 12c can simplify and improve your existing Oracle database consolidation process, leading to an easier scaling strategy.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Oracle Corporation

Put Business Ahead of the Competition with SAP HANA
sponsored by SAP America, Inc.
EGUIDE: In this expert e-guide, discover what skills are needed to maximize the value of in-memory computing. Additionally, gain an outlook on the benefits SAP HANA databases hold for the future.
Posted: 06 Oct 2014 | Published: 06 Oct 2014

SAP America, Inc.
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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