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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Optimizing DB Storage Optimization for Dummies
sponsored by NetApp
EBOOK: One of the most effective ways to address database performance and cost challenges is to modernize the underlying hardware infrastructure. Learn more in our free eBook: Optimizing Database Storage Performance for Dummies.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

NetApp

Accelerate Your Digital Transformation with Support for SAP HANA
sponsored by Hewlett Packard Enterprise
RESOURCE: Take a closer look at a one-stop support strategy for your SAP HANA apps. Learn how this approach can help you easily power your apps so that you can focus on innovation and real-time insights across your business – whether it be related to customer data, inventory, finance, or other areas.
Posted: 23 Jun 2016 | Published: 23 Jun 2016

Hewlett Packard Enterprise

Cloud-based data warehousing as-a-service, built for analytics
sponsored by IBM
MICROSITE: Discover how a cloud-based data warehouse service offers integrated analytics to rapidly deliver answers. IBM's dashDB offers unique in-database analytics, R predictive modeling, and business intelligence tools could free you to analyze your data and get precise insights, quicker.
Posted: 21 Jun 2016 | Published: 31 Jul 2015

IBM

30-Day dashDB: Test Drive Data Warehousing and Analytics Functionalities
sponsored by IBM
TRIAL SOFTWARE: A well-designed data warehouse system can help boost the corporate bottom line, but if you aren't careful, data warehouse performance can bog down in different places. Start a free 30-day trial to dashDB, a fully-managed cloud data warehouse built specifically for analytics. Take their data warehousing and analytics capabilities for a test drive.
Posted: 21 Jun 2016 | Published: 17 Jun 2016

IBM

Ovum Report: Understanding Customer Behavior Across Platforms; RSG Media Case Study
sponsored by IBM
CASE STUDY: Adapting to the ever-rising expectations and changing buying behaviors of customers requires both business and technology transformation. By tapping into RSG Media's success story, learn how you can leverage a cloud database and analytics to gain a 360-degree view of customers and develop effective customer loyalty and retention strategies.
Posted: 20 Jun 2016 | Published: 21 Dec 2015

IBM

The Changing World of Application Performance Management
sponsored by Citrix
RESOURCE CENTER: Without proper application performance management (APM), business-critical apps can lag behind, ultimately leading to poor public image and revenue loss for your business. That's why IT expert, Jim Metzler, provides vital information about modern app delivery and APM in this webcast.
Posted: 20 Jun 2016 | Published: 30 Mar 2016

Citrix

Optimizing Database Storage Optimization for Dummies
sponsored by NetApp
EBOOK: Examine the market trends that are driving the demands for better database performance, how to drive business value with database storage technologies and innovations, and key performance optimization capabilities to look for in a storage solution. Access now to discover how to improve your database performance and response times.
Posted: 20 Jun 2016 | Published: 20 Jun 2016

NetApp

Computer Weekly – 21 June 2016: Will Brexit spell disaster for UK IT?
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, as the UK prepares to vote on membership of the EU, we take a detailed look at the effect a possible Brexit could have on the UK technology sector. Authors Don and Alex Tapscott explain the impact of blockchain on CIOs. And we look at the growth of consumer tech in enterprise IT. Read the issue now.
Posted: 17 Jun 2016 | Published: 21 Jun 2016

ComputerWeekly.com

Computer Weekly – 14 June 2016: The password's the problem – lessons from the LinkedIn breach
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, after millions of LinkedIn users had their data compromised, we look at the lesson to be learned from this latest data breach incident. Our buyer's guide looks at NoSQL technologies and compares Microsoft's and Oracle's offerings. And we examine the benefits of cloud-based data analytics. Read the issue now.
Posted: 10 Jun 2016 | Published: 14 Jun 2016

ComputerWeekly.com

Delivering Instant Sales and Stock Analytics with SAP HANA on IBM Power Systems
sponsored by IBM FD
CASE STUDY: Find out how, by migrating SAP HANA to the IBM Power Systems platform, major shoe retailer HR Group accelerated key analytics processes, delivering near-instant insight into market trends at lower operational costs.
Posted: 02 Jun 2016 | Published: 31 Dec 2015

IBM FD

Modern Storage Strategies for SQL Server
sponsored by Tegile
ESSENTIAL GUIDE: Businesses expect the IT department to keep data online and accessible indefinitely—so how should you manage storage for SQL Server? Discover in this guide how to avoid the common pitfalls of deploying and maintaining SQL Server, and learn the best practices behind leveraging flash storage for it.
Posted: 25 May 2016 | Published: 31 May 2016

Tegile

Computer Weekly – 17 May 2016: Countdown begins to new EU data protection rules
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with the new EU data protection rules ready to become law, firms now have just two years to prepare – we assess the challenges. Manufacturing giant Rolls-Royce talks about why it moved its HR systems to the cloud. And we look back at 50 years of technology innovation in storage. Read the issue now.
Posted: 16 May 2016 | Published: 17 May 2016

ComputerWeekly.com

Computer Weekly – 10 May 2016: Graph databases are making connections
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, the recent Panama Papers scandal relied on graph databases to uncover secrets from huge volumes of data – we look at the business benefits of the technology. Most organisations are failing to take basic IT security measures – we examine why. And we analyse the latest flash storage innovations. Read the issue now.
Posted: 10 May 2016 | Published: 10 May 2016

ComputerWeekly.com

8 Epic Hacks for Office 365
sponsored by Datto, Inc.
WHITE PAPER: In this white paper, uncover 8 helpful features to simplify Office 365 navigation.
Posted: 09 May 2016 | Published: 09 May 2016

Datto, Inc.

Drowning in Data Management Complexity? Eliminate IT and Storage Inefficiencies
sponsored by Commvault
WHITE PAPER: Discover in this white paper how to lessen complexity, reduce risk, and effectively harness IT resources in your Big Data and database environments. Read on to achieve strategic gains in productivity and backup with expert advice.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Commvault

SQL Server 2016: Mission-Critical Performance
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how the most recent versions of SQL Server provide advanced security, availability, scalability, and performance capabilities that meet the data needs of modern, global organizations, and the potential cost impacts of this functionality.
Posted: 28 Apr 2016 | Published: 31 May 2015

Microsoft

The Total Economic Impact™ Of Microsoft SQL Server
sponsored by Microsoft
WHITE PAPER: In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.
Posted: 25 Apr 2016 | Published: 31 Jul 2014

Microsoft

Leveraging Expert Managed Services for Optimal SQL Server Performance
sponsored by Rackspace
RESOURCE CENTER: This resource provides insight into leveraging managed services to create and manage SQL Server database environments in today's complex, technical landscapes. Learn how one managed DBA service can provide the balance of expense and expertise that fits your needs.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Rackspace

Achieving Mission-Critical Application Performance with Your Database
sponsored by Microsoft
WHITE PAPER: Access this white paper to learn how you can achieve mission-critical application performance, as well as stability, security, availability, and the ability to use data to gain business insights using SQL Server.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Microsoft

How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by ComputerWeekly.com
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

ComputerWeekly.com

Clark Integrated Technologies Moves Beyond the Glass Ceiling with a Business Process Management Suite
sponsored by ConnectWise
CASE STUDY: In this case study, discover how Clark Integrated Technologies overcame its cumbersome database with a customizable business suite. Explore the benefits Clark experiences, including organized time, contacts, invoicing, and billing; three-fold business growth; and more.
Posted: 18 Apr 2016 | Published: 18 Apr 2016

ConnectWise

ER/Studio 2016 vs. ERwin 9.64 Comparison Guide
sponsored by Idera
WHITE PAPER: In this detailed white paper, see a side-by-side comparison of ER/Studio 2016 and ERwin 9.64 on a variety of features including data model extensions, forward engineering, modeling automation, and more.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Idera

Medical Management solutions technical case study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When medical billing services provider, Medical Management, needed to upgrade their legacy Oracle database architecture they turned to this trusted Oracle partner for help. Discover how the organization was able to facilitate a smooth transition for Medical Management to boost database performance quickly and easily.
Posted: 06 Apr 2016 | Published: 06 Apr 2016

Cintra/Oracle

Kwik Fit Tech Case Study V0.1
sponsored by Cintra/Oracle
CASE STUDY: When tasked with upgrading their legacy database systems for a high availability infrastructure, automotive repair organization Kwik-Fit, turned to oracle's number one database partner in the US, for architectural guidance. Download now to learn how your organization could benefit from a similar transition.
Posted: 05 Apr 2016 | Published: 05 Apr 2016

Cintra/Oracle

SAP HANA: Detailing a Robust Infrastructure
sponsored by IBM FD
VIDEO: Learn how SAP HANA runs on POWER systems, and get details about the new availability of SAP HANA on a POWER8 system. Additionally, find out how this platform provides a robust infrastructure for SAP HANA customers, and how it will affect businesses both in the short term as well as in the future.
Posted: 01 Jun 2016 | Premiered: 01 Jun 2016

IBM FD
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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