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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Oracle DB on Pure Storage: 8 Tips and Tricks
sponsored by Pure Storage
WHITE PAPER: Learn about the benefits flash storage can provide for Oracle databases.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Pure Storage

IBM FlashCopy Manager
sponsored by IBM
WHITE PAPER: Access this whitepaper to learn about a storage manager that delivers high levels of protection for key applications using integrated application aware snapshot backup and restore capabilities.
Posted: 11 Nov 2014 | Published: 31 Dec 2013

IBM

What If You Could Innovate and Grow Without Taking A Big Risk?
sponsored by Red Hat
VIDEO: This video explains why leading organizations are turning to Linux to help modernize, standardize, and virtualize their infrastructure for huge gains in performance and management.
Posted: 17 Oct 2014 | Premiered: 23 May 2014

Red Hat

Is Big Data on Your Organization's Radar?
sponsored by Cisco & Fujitsu
WHITE PAPER: Uncover all the ins-and-outs of big data technology.
Posted: 14 Oct 2014 | Published: 31 Dec 2012

Cisco & Fujitsu

Optimizing Service Levels Through Database Monitoring
sponsored by CA Technologies.
WHITE PAPER: Access this paper that highlights an agile IT monitoring software system that provides database monitoring from both a server perspective and from the end-user's perspective.
Posted: 09 Oct 2014 | Published: 31 Dec 2013

CA Technologies.

Cerner Boosts Performance and Stability of Mission-Critical Applications with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: Healthcare IT solutions provider Cerner Corporation has created the Cerner Millennium suite, the healthcare industry's first patient-centric integrated IT architecture. Read on to learn why Red Hat Enterprise Linux was chosen as the supporting platform for this system.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Red Hat

SQL Server Query Performance Tuning: 12- Step Program
sponsored by SolarWinds, Inc.
RESOURCE: Uncover the 12 steps to better SQL Server performance.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

Big Data: What are DBAs doing to handle it?
sponsored by SolarWinds, Inc.
RESOURCE: This infographic provides statistics on how big data is affecting organizations today, and describes a way to improve database performance. Inside, learn about other organizations data investment plans over the next year, and what you need to do to help your organization thrive.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

12 Steps to Optimal Oracle Query Performance Tuning
sponsored by SolarWinds, Inc.
RESOURCE: This brief infographic provides a 12-step program for your Oracle query performance tuning.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

SolarWinds, Inc.

Choosing The Right Cloud Provider For Your MongoDB Database
sponsored by Rackspace
WHITE PAPER: This exclusive resource addresses 4 levels of sophistication of MongoDB cloud providers. Learn about different activities that are either performed for the developer by the MongoDB service provider, or need to be performed by the developer.
Posted: 02 Oct 2014 | Published: 05 Dec 2013

Rackspace

3 Limitations of MongoDB on the Public Cloud
sponsored by Rackspace
WHITE PAPER: MongoDB, a frontrunner in the NoSQL world, is friendly to developers employing agile development processes. Access this resource that addresses 3 main problems with do-it-yourself (DIY) MongoDB on the cloud. Hint: scalability is a major concern.
Posted: 02 Oct 2014 | Published: 04 Dec 2013

Rackspace

How Technology is Transforming the Business of Hollywood
sponsored by Rackspace
WHITE PAPER: Access this article that describes why Hollywood studios are flocking to the cloud to store and share footage, allowing them to become more nimble in producing films. Discover how the rise of the cloud has also created niche markets online, empowered independent filmmakers, and boosted collaboration between writers, producers and editors.
Posted: 30 Sep 2014 | Published: 27 Jan 2014

Rackspace

Journey To A Million Users
sponsored by Rackspace
WHITE PAPER: Check out this informative and interactive infographic that helps to explain user adoption rates for applications today, and learn about a database-as-a-service that has built a fully sharded MongoDB service that can scale on demand.
Posted: 29 Sep 2014 | Published: 05 Jan 2014

Rackspace

3 Areas that Drive the Success or Failure of Data Mastery Efforts
sponsored by Rackspace
WHITE PAPER: Are you making data matter? In this paper, learn about six different initiatives that used multi-pronged, data-driven approaches to solve old problems with new data-driven insights. Learn how UPS analyzed data to make fewer left-hand turns, and thus make greener and faster deliveries.
Posted: 29 Sep 2014 | Published: 27 Jan 2014

Rackspace

Open source data grows up: Choosing MySQL, NoSQL, or both
sponsored by Rackspace
WHITE PAPER: Check out this brief article that describes how to gather and interpret data by choosing MySQL, NoSQL, or both. Inside learn how Craigslist integrates structured and unstructured data retrieval.
Posted: 29 Sep 2014 | Published: 04 Mar 2014

Rackspace

The Database Administrator is dead
sponsored by Rackspace
WHITE PAPER: In this informative article, learn from Kenny Gorman, co-founder of ObjectRocket, a premium MongoDB database-as-a-service provider, about the changing role of the DBA in the last few years, and the many more changes to come.
Posted: 29 Sep 2014 | Published: 12 Dec 2013

Rackspace

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
sponsored by SAS
WHITE PAPER: Find out what you should know about big data from Professor Thomas Davenport of Babson College.
Posted: 26 Sep 2014 | Published: 03 Mar 2014

SAS

Is There a sequel to NoSQL?
sponsored by Rackspace
WHITE PAPER: Read this article from Kenny Gorman, founder of ObjectRocket, the premium MongoDB database-as-a-service from Rackspace, as he dives into the question "Is there a sequel to NoSQL?" and reveals that if there is a sequel, it's that the promise of built-in scaling and retrieving massive amounts of data on the fly will finally be fulfilled.
Posted: 25 Sep 2014 | Published: 06 Jan 2014

Rackspace

Actian Video - Interview with Sean Anderson
sponsored by Rackspace
VIDEO: View this brief video to learn about new offerings from a managed cloud provider based around the Apache Hadoop technology. Additionally, see how two IT organizations collaborated to create an SQL relational database management system designed for high performance in analytical database applications.
Posted: 25 Sep 2014 | Premiered: 29 Oct 2013

Rackspace

Automated Online Compaction
sponsored by Rackspace
RESOURCE: Learn how Automated Online Compaction technology works.
Posted: 24 Sep 2014 | Published: 28 Apr 2014

Rackspace

Database Archiving as a Key to Holistic IT Cost Savings
sponsored by Hewlett-Packard Company
WEBCAST: Access this webcast co-presented with Gartner for best practices for application retirement, application optimization and information governance.
Posted: 20 Sep 2014 | Premiered: Dec 31, 2013

Hewlett-Packard Company

What's Next for MongoDB?
sponsored by Rackspace
WHITE PAPER: What MongoDB updates are you looking for? Access this article to learn about the pluggable storage engines that allow users to tailor the NoSQL database for specific use cases while remaining in the wrapper they're familiar with. Additionally, learn about document-level locking for performance improvement.
Posted: 19 Sep 2014 | Published: 11 Aug 2014

Rackspace

Experimental Pluggable Storage Engines in MongoDB
sponsored by Rackspace
WHITE PAPER: Access this short guide that describes how pluggable storage engines provide MongoDB users the ability to choose a storage engine that best suits their workload, and with the API planned to have full support of all MongoDB features. Inside, find an example of how to build mongo with the rocksdb example storage engine presented at MongoDB world.
Posted: 19 Sep 2014 | Published: 18 Jul 2014

Rackspace

Put Business Ahead of the Competition with SAP HANA
sponsored by SAP America, Inc.
EGUIDE: In this expert e-guide, discover what skills are needed to maximize the value of in-memory computing. Additionally, gain an outlook on the benefits SAP HANA databases hold for the future.
Posted: 06 Oct 2014 | Published: 06 Oct 2014

SAP America, Inc.

A Closer Look at Oracle Backup and Storage Strategies
sponsored by EMC Corporation
EGUIDE: In this e-guide, backup expert W. Curtis Preston, executive editor at TechTarget, discusses FAQs on the differences between Oracle backup strategies and which is right for you: user-managed backups, RMAN or import/export backups.
Posted: 02 Oct 2014 | Published: 02 Oct 2014

EMC Corporation
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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