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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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CERN: Powering Experiments with Oracle Database 12c
sponsored by Oracle Corporation UK Ltd
VIDEO: In this video, learn why CERN, the European Organization for Nuclear Research, considers Oracle Database 12c to be crucial for running their Large Hadron Collider (LHC) experiments. Hear what their database architect has to say about features like application continuity, pluggable database, and far sync.
Posted: 27 May 2016 | Premiered: 14 Jan 2014

Oracle Corporation UK Ltd

Modern Storage Strategies for SQL Server
sponsored by Tegile
ESSENTIAL GUIDE: Businesses expect the IT department to keep data online and accessible indefinitely—so how should you manage storage for SQL Server? Discover in this guide how to avoid the common pitfalls of deploying and maintaining SQL Server, and learn the best practices behind leveraging flash storage for it.
Posted: 25 May 2016 | Published: 31 May 2016

Tegile

Computer Weekly – 17 May 2016: Countdown begins to new EU data protection rules
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with the new EU data protection rules ready to become law, firms now have just two years to prepare – we assess the challenges. Manufacturing giant Rolls-Royce talks about why it moved its HR systems to the cloud. And we look back at 50 years of technology innovation in storage. Read the issue now.
Posted: 16 May 2016 | Published: 17 May 2016

ComputerWeekly.com

Computer Weekly – 10 May 2016: Graph databases are making connections
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, the recent Panama Papers scandal relied on graph databases to uncover secrets from huge volumes of data – we look at the business benefits of the technology. Most organisations are failing to take basic IT security measures – we examine why. And we analyse the latest flash storage innovations. Read the issue now.
Posted: 10 May 2016 | Published: 10 May 2016

ComputerWeekly.com

8 Epic Hacks for Office 365
sponsored by Datto, Inc.
WHITE PAPER: In this white paper, uncover 8 helpful features to simplify Office 365 navigation.
Posted: 09 May 2016 | Published: 09 May 2016

Datto, Inc.

Drowning in Data Management Complexity? Eliminate IT and Storage Inefficiencies
sponsored by Commvault
WHITE PAPER: Discover in this white paper how to lessen complexity, reduce risk, and effectively harness IT resources in your Big Data and database environments. Read on to achieve strategic gains in productivity and backup with expert advice.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Commvault

SQL Server 2016: Mission-Critical Performance
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how the most recent versions of SQL Server provide advanced security, availability, scalability, and performance capabilities that meet the data needs of modern, global organizations, and the potential cost impacts of this functionality.
Posted: 28 Apr 2016 | Published: 31 May 2015

Microsoft

The Total Economic Impact™ Of Microsoft SQL Server
sponsored by Microsoft
WHITE PAPER: In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.
Posted: 25 Apr 2016 | Published: 31 Jul 2014

Microsoft

Leveraging Expert Managed Services for Optimal SQL Server Performance
sponsored by Rackspace
RESOURCE CENTER: This resource provides insight into leveraging managed services to create and manage SQL Server database environments in today's complex, technical landscapes. Learn how one managed DBA service can provide the balance of expense and expertise that fits your needs.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Rackspace

Achieving Mission-Critical Application Performance with SQL Server
sponsored by Microsoft
WHITE PAPER: Access this white paper to discover how you can efficiently achieve mission-critical application performance, as well as stability, security, availability, and the ability to use data to gain business insights using SQL Server.
Posted: 22 Apr 2016 | Published: 31 Dec 2015

Microsoft

How businesses can win talent war with mobile apps, HR data analytics, and cloud technology
sponsored by ComputerWeekly.com
EGUIDE: Becoming more digital has emerged as a ruling concept among forward-looking organisations in recent years. Now, while having multi-channel engagement with customers is a big aspect of digital, so too is attracting and retaining the employees who can make a reality of digital transformation.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

ComputerWeekly.com

ER/Studio 2016 vs. ERwin 9.64 Comparison Guide
sponsored by Idera
WHITE PAPER: In this detailed white paper, see a side-by-side comparison of ER/Studio 2016 and ERwin 9.64 on a variety of features including data model extensions, forward engineering, modeling automation, and more.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Idera

Seize The Data: Reduce your risk
sponsored by Hewlett-Packard Enterprise
RESOURCE: Learn how one healthcare provider was able to identify, investigate and resolve security issues before they became an issue. Download now to discover what software helped them along the way.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Hewlett-Packard Enterprise

Accelerate Analytics and Innovations with Oracle Database In-Memory
sponsored by Oracle Corporation
WEBCAST: This presentation provides a technical overview of Oracle Database In-Memory, as well as the results of an SAP benchmark test on this database compared to SAP HANA on identical servers. Discover the benefits in-memory databases can provide, including real-time analytics capabilities, accelerated mixed workload OLTP, and more.
Posted: 24 Mar 2016 | Premiered: Feb 8, 2016

Oracle Corporation

Exploring the HPE Vertica Analytics Platform
sponsored by Hewlett-Packard Enterprise
EGUIDE: In this e-guide you will learn about a column-oriented relational database platform that can help handle complex SQL queries and analytics for your big data.
Posted: 18 Mar 2016 | Published: 15 Mar 2016

Hewlett-Packard Enterprise

How to Quickly Overcome Oracle Database Challenges
sponsored by Dell Software
WEBCAST: In this webcast, get an in-depth look at the features for Foglight for Databases and Foglight for Databases Performance Investigator. Learn how these tools can help you quickly and easily solve Oracle database performance issues.
Posted: 15 Mar 2016 | Premiered: Mar 15, 2016

Dell Software

Rethinking Data Integration Infographic
sponsored by Red Hat
RESOURCE: In this infographic, learn the extent of challenges like large data volumes and many disparate data sources across organizations today, and discover how to address data integration with new strategies like virtualization technologies.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Red Hat

Ensuring Database Performance in an Ever-Changing Infrastructure
sponsored by Dell Software
WEBCAST: In this webcast, learn how to tackle database complexity stemming from today's constantly fluctuating infrastructure. Understand the pillars of efficient performance monitoring and how to institute a solid database performance strategy that improves analysis and accelerates problem detection and resolution.
Posted: 14 Mar 2016 | Premiered: Oct 8, 2015

Dell Software

Best Practices for Upgrading to Oracle Database 12c
sponsored by Oracle Corporation
WEBCAST: In this webcast, get a primer to database upgrades, and then an overview of the upgrade process specifically for Oracle Database 12c. Learn about the benefits of upgrading, including reducing maintenance costs.
Posted: 14 Mar 2016 | Premiered: Mar 14, 2016

Oracle Corporation

Address the Challenges of Managing Software Assets with a Global Software Recognition Database
sponsored by Snow Software
WHITE PAPER: In this white paper, you'll learn about a subscription-based software recognition service that combines a global database with a team of experts. Uncover ways this effective duo can help you gain visibility and understanding of licensable applications and suites, all within a database that supports more than 250,000 applications.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Snow Software

Surfing the flash flood of data growth
sponsored by ComputerWeekly.com
ANALYST REPORT: The rate of exponential growth in single databases is eclipsed by the overall rate of data growth. Analyst Clive Longbottom explains how you can survive the deluge.
Posted: 09 Mar 2016 | Published: 11 Mar 2016

ComputerWeekly.com

Enterprise DBAs on Flash: Real Stories
sponsored by Pure Storage
WHITE PAPER: The following series of real stories from IT dives into the DBA nightmare and reveals how flash storage helped these several businesses overcome their various challenges.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

The OLTP DBMS Market Becomes the Operational DBMS Market
sponsored by Pure Storage
WHITE PAPER: View this exclusive white paper to learn how flash memory, DRAM, and other technology advances are changing the database management system marketing (DBMS) market. Learn how to readdress the way you handle your infrastructure to keep pace with and capitalize on these new advances.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Pure Storage

SAP HANA: Detailing a Robust Infrastructure
sponsored by IBM FD
VIDEO: Learn how SAP HANA runs on POWER systems, and get details about the new availability of SAP HANA on a POWER8 system. Additionally, find out how this platform provides a robust infrastructure for SAP HANA customers, and how it will affect businesses both in the short term as well as in the future.
Posted: 01 Jun 2016 | Premiered: 01 Jun 2016

IBM FD

DBA Skills Must Evolve, Morph to Cope With Big Data Technologies
sponsored by Rackspace
EGUIDE: This e-guide will explore top trends in data processing that DBA's should be aware of. Download now to learn what skills DBA's should be learning to keep pace with this changing landscape.
Posted: 25 Feb 2016 | Published: 22 Feb 2016

Rackspace
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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