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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases White Papers (View All Report Types)
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White paper: In-Memory Databases Put the Action in Actionable Insights
sponsored by IBM
WHITE PAPER: Read this whitepaper to understand how in-memory databases can deliver real-time operational analytics for your most demanding workloads. Discover how in-memory databases can transform your big data into actionable insights to give your business an edge.
Posted: 27 May 2015 | Published: 31 Jan 2015

IBM

Six Reasons to Upgrade Your Database
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons why changing your database can help you take advantage of data and analytics innovations. Discover how your company can manage growth, gain insights, and cut costs with the right database in the era of big data.
Posted: 27 May 2015 | Published: 30 Apr 2015

IBM

Harnessing Data in the Internet of Things Analyst Report
sponsored by IBM
WHITE PAPER: Discover how the analytic and management capabilities of the IoT will affect the way your organization will need to store data. Learn more about recommended steps your organization could take to better prepare your existing database systems for the advent of the Internet of Things.
Posted: 26 May 2015 | Published: 26 May 2015

IBM

Getting the Complete Picture on SQL Server Database Performance
sponsored by Dell Software
WHITE PAPER: This white paper examines the case studies of three different organizations that had difficulty troubleshooting underperforming databases and reveals how they solved this problem.
Posted: 14 May 2015 | Published: 14 May 2015

Dell Software

How Toad™ DBA Suite for Oracle® 12.0 Complements Oracle® Enterprise Manager 12c
sponsored by Dell Software
WHITE PAPER: Many organizations that use Oracle technologies turn to Oracle Enterprise Manager to manage clouds applications and databases, but if your organization is responsible for multiple environments with hundreds of databases as well as your oracle systems, Enterprise Manager may not be enough.
Posted: 12 May 2015 | Published: 31 Dec 2013

Dell Software

The Real World of the Database Administrator
sponsored by Dell Software
WHITE PAPER: Discover the ways in which database administrators (DBAs) are seeking to get more valuable information out of their relational databases. Learn the top challenges facing DBAs.
Posted: 11 May 2015 | Published: 31 Mar 2015

Dell Software

Four App Deployment Disasters Every Business Should Know About
sponsored by IBM
WHITE PAPER: This white paper examines four situations many IT departments find themselves in during mobile app deployment – situations that can bring productivity to a grinding halt.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Moving Apache CouchDB Data to Cloudant
sponsored by IBM
WHITE PAPER: This white paper will help you discover the key benefits of DBaaS, including simplified data replication and sync with mobile devices and local data centers.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Data-2-Device: The Mobile Data Dilemma
sponsored by IBM
WHITE PAPER: This white paper examines how IT simplify data modeling by moving data closer to the network edge through distributed database-as-a-service (DBaaS) and why it might be a promising alternative to using API abstractions and caching mechanisms.
Posted: 08 May 2015 | Published: 08 May 2015

IBM

Solving the SQL Tuning Problem
sponsored by Dell Software
WHITE PAPER: To learn how your organization can tackle the SQL tuning problem access this informative white paper. Familiarize yourself with the top challenges facing internal database SQL optimizers and discover how you can solve these problems to get a better handle on your databases.
Posted: 08 May 2015 | Published: 06 Jun 2013

Dell Software

Top 10 Benchmarking Misconceptions
sponsored by Dell Software
WHITE PAPER: Discover the top 10 benchmarking misconceptions to prevent your organization from shoddy benchmarking. Learn how to increase efficiency and effectiveness in your databases through accurate benchmarking techniques.
Posted: 08 May 2015 | Published: 31 Dec 2012

Dell Software

Overcoming Data Warehouse Performance Gaps with MMP
sponsored by Looker
WHITE PAPER: In the following white paper, learn why conventional warehousing solutions are beginning to break down and can no longer offer the same strategic value they once did. Access now to bridge the gap from old warehousing strategies to far more advanced analytics.
Posted: 07 May 2015 | Published: 07 May 2015

Looker

Comparing Relational Databases, Memory Cache, and NoSQL Databases
sponsored by Rackspace
WHITE PAPER: This resource provides a comparison of these three database types, including their comparative strengths and limitations.
Posted: 06 May 2015 | Published: 29 Aug 2014

Rackspace

Rackspace DBA Services: Expert Assistance For Database Administration
sponsored by Rackspace
WHITE PAPER: This white paper examines a series of DBA services designed to help you manage Microsoft SQL Server, MySQL and Oracle databases across their entire lifecycles in a manner that extends the capabilities of your own DBA teams.
Posted: 06 May 2015 | Published: 26 Jun 2013

Rackspace

Achieving World-Class Collaboration
sponsored by Dell Software
WHITE PAPER: To discover how your organization can facilitate collaboration between your data management team access this exclusive white paper.
Posted: 06 May 2015 | Published: 06 May 2015

Dell Software

Technical Overview: Anatomy of IBM Cloudant DBaaS
sponsored by IBM
WHITE PAPER: This white paper explores how businesses can create richer, feature-dense digital experiences for their end users by deploying the right database-as-a-service (DBaaS) solution. Inside, learn about technical requirements, deployment options, and more.
Posted: 05 May 2015 | Published: 05 May 2015

IBM

Optimize Your Database Performance
sponsored by Oracle Corporation
WHITE PAPER: It's time to improve your database performance and meet your performance goals with confidence. Access this white paper to find out how to optimize your database performance and gain a faster time to market for your products along with better experiences for your customers.
Posted: 29 Apr 2015 | Published: 31 Oct 2014

Oracle Corporation

Oracle MAA Reference Architectures
sponsored by Oracle Corporation
WHITE PAPER: View this informative white paper for a detailed discussion of four high availability reference architecture and the accompanying service level objectives that can be achieved.
Posted: 27 Apr 2015 | Published: 01 Jul 2014

Oracle Corporation

Oracle: Big Data for the Enterprise
sponsored by Oracle Corporation
WHITE PAPER: This in-depth white paper provides insight into a broad and integrated portfolio of products that can help you acquire and organize various data types and analyze them alongside your existing data.
Posted: 24 Apr 2015 | Published: 01 Jun 2013

Oracle Corporation

Three Ways to Measure Address Quality
sponsored by Informatica
WHITE PAPER: In this informative white paper discover how your organization can shore up the health of your business intelligence, customer service, and data strategies by learning the top 3 indicators of address accuracy. Discover the benefits your business can receive by proactively correcting your address databases today.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Informatica

The Intelligent Data Warehouse
sponsored by Informatica
WHITE PAPER: Discover how your organization can change the way you store and access data to yield better business intelligence insights. Uncover the power of the intelligent data warehouse and learn how effective master data management can revolutionize the way to see business intelligence.
Posted: 21 Apr 2015 | Published: 21 Apr 2015

Informatica

How to Write a Compelling IT Budget Application
sponsored by Welldata
WHITE PAPER: This concise overview reveals a real-world example of how one IT manager was able to get his budget approved in just one day after weeks of failed attempts to convince his company's C-suite to approve additional funds.
Posted: 09 Apr 2015 | Published: 03 Apr 2015

Welldata

451 Research: IBM’s enterprise version of dashDB data warehouse
sponsored by IBM
WHITE PAPER: This white paper describes IBM's enterprise version of dashDB data warehouse.
Posted: 06 Apr 2015 | Published: 14 Jan 2015

IBM

Data Management Designed for the Web, Mobile and Internet of Things Era
sponsored by IBM
WHITE PAPER: Database-as-a-Service (DBaaS) helps enable you to buy into a data management Service Level Agreement (SLA) instead of buying into a database technology, simplifying app development and delivery.Read this white paper to find out all the ways DBaaS can benefit your organization.
Posted: 06 Apr 2015 | Published: 31 Jan 2015

IBM

Oracle Database Backup and Recovery
sponsored by Nimble Storage
WHITE PAPER: The purpose of this technical white paper is to describe the different techniques of backup and recovery for Oracle database.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Nimble Storage
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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